Sarah Adele Lim

• As a social media and digital marketing lead, I specialize in developing compelling content strategies that drive engagement and elevate the digital presence of businesses. With a focus on social media marketing, I create and strategize visually stunning graphics, write engaging captions and schedule posts across various platforms to ensure maximum reach and engagement.
• Alongside my content creation skills, I am adept at liaising with clients on a day-to-day basis to ensure their needs are met and their brand values are reflected in the content. I've assisted clients with partnerships and events, further enhancing their brand and expanding their reach.
• Additionally, I analyze social media metrics to prepare and present monthly reports that provide valuable insights and help to guide future content strategies.
• Working across diverse industries (mainly with expat-run businesses in Singapore ), from lifestyle to mining and holistic health businesses, I have developed the ability to adapt my approach to meet the unique needs and requirements of each client.
• With my expertise across diverse industries and support from my team, I consistently help businesses achieve increased engagement, leads, and revenue.

• Build safe and inclusive learning environments for clients across various ethnicities, cultural backgrounds, and fitness levels and drive student motivation using a variety of instruction techniques and training programs.
• Specialization in Boxing group exercise leadership.
• Preparation of boxing class sequences and lesson flow.

• Design B2B marketing strategies and execute integrated marketing programs to drive awareness, create demand and accelerate digital subscriptions pipeline for The Business Times.
• Create concepts and manage creatives for lead generation campaigns to nurture and gain prospects.
• Work with product and editorial teams to curate and market newsletters and other digital products to corporate clients.
• Ongoing forecasting, analytics, reporting & optimization on digital products performance to acquire and retain corporate clients.
• Established good networks and rapport with corporate clients, and stay abreast of their needs.

• Worked closely with the Founder and was appointed as a Social Media and Content Developer Strategist. I completed a series of tasks including research, writing content for the company, summarizing information, creating web/print posters for dissemination, developing a series of social media posts, designing a social media campaign, and creating a LinkedIn account
• I specifically handled the setting up and running of an educational based LinkedIn project under Impakta which I named “Parenthood Level Up".

*This internship was part of my University placement

Achievements and contributions:

• I predominantly handled the Marketing and Events management side of things for both the English stations (Kiss92 and OneFM 91.3)
• Occasionally I would also help the other Chinese stations our especially when I was present at the new launch of HaoFM 96.3)
• Additionally, I was given the opportunity to plan 2 major radio events during my time with SPH Radio
• I planned a Valentine's Day event called Smingle's Night that took place on the Royal Albatross and a family event with McDonald's to launch their new breakfast menu
• Planning of events and live outdoor radio broadcasts (family-oriented events to parties, outdoor activations and gift/flyer distribution)
• Compiling event spaces and going down for site visits
• Client relationship management and engagement: schedule meet ups and attend events on behalf of the station
• Sourcing for sponsors for our on-air radio collaborations/events
• Generating adlibs (basically the promotional/sponsored information the DJs read out on air), assisting in writing or touching up media releases brands give me before it comes out on air
• Updating the website/social media platforms
• Coordinating weekly on-air giveaway, making sure winners are chosen/contacted, prizes are being collected and brought down to the collection point
• Contacting listeners regarding enquiries via email or on the phone
• Report development and meeting pointers.

• Represent the brand on the store floor and communicating with customers.
• Communicated product value, quality, and style to educate and entice potential customers.
• Assist customers with their purchase and shopping experience.
• Handling the changing room when customers try things on.