ELAINE YEO
Summary
Dynamic and results-driven communications leader with extensive experience across multiple industries. Proven expertise in developing and executing high-impact communication strategies that elevate brand visibility and drive organizational success. Adept at content creation, digital media management, stakeholder engagement, public relations, and event coordination. Demonstrated ability to lead cross-functional teams to achieve strategic objectives and enhance organizational performance. Possesses a strategic mindset and data-driven approach, consistently delivering exceptional outcomes in complex and evolving environments.
Overview
20
20
years of professional experience
Work History
Manager, Corporate Communications
National University of Singapore Society
07.2023 - Current
- Designed and implemented transformative communication strategies, led content and digital media management, directed executive communications, developed and articulated central theme for NUSS 70th Anniversary, crafted and executed comprehensive communication strategies, orchestrated media relations, managed stakeholder engagement, and provided team leadership
- Key achievements include revolutionizing the Annual Report 2023, launching a new website, overseeing the publication of 'Commentary on Singapore,' and executing a seamless AGM in April 2024.
Manager, NUS Development Office (NUS Giving)
National University of Singapore
01.2023 - 07.2023
- Fostered and strengthened high-value relationships with donors, developed and presented compelling proposals and impact reports, spearheaded donor stewardship initiatives, and transitioned to communications role.
Manager, Communications & Publicity Relations
Nanyang Technological University Singapore (Nanyang Centre of Public Administration)
01.2022 - 01.2023
- Developed and executed strategic publicity and marketing initiatives, delivered a high-quality Annual Report, conceptualized and launched the 50th Anniversary Commemorative Book, hosted key events, cultivated and maintained positive relationships with key campus offices, and coordinated visits from external parties.
Regional Customer Experience and Events Manager
Tan Chong International (Motor Image Enterprises)
04.2019 - 07.2021
- Oversaw a customer experience and events team spanning nine regions, drove customer experience enhancement, managed Net Promoter Score (NPS) and training programs, and developed and implemented training programs.
Senior Marketing Communications Executive
Raffles Quay Asset Management
04.2016 - 10.2018
- Assisted in brand management, supported community placemaking engagements, aided in crisis communications, contributed to strategic communications, and supported stakeholder management.
Flight Attendant
Valuair Pte Ltd (Jetstar International)
08.2011 - 11.2013
Corporate Service Executive
Raffles Medical Group
02.2008 - 01.2011
Inside Sales Executive
WPG Electronics (South Asia) Pte Ltd
01.2007 - 02.2008
Cabin Crew
Singapore Airlines
03.2004 - 12.2006
Education
Bachelor of Arts - Mass Communications & Public Relations
Northumbria University
2015
Skills
- Strategic Communication Planning
- Stakeholder Management
- Content Creation and Management
- Crisis Management
- Leadership and Team Development
- Data-Driven Decision Making
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Manager, Corporate Communications
National University of Singapore Society
07.2023 - Current
Manager, NUS Development Office (NUS Giving)
National University of Singapore
01.2023 - 07.2023
Manager, Communications & Publicity Relations
Nanyang Technological University Singapore (Nanyang Centre of Public Administration)
01.2022 - 01.2023
Regional Customer Experience and Events Manager
Tan Chong International (Motor Image Enterprises)
04.2019 - 07.2021
Senior Marketing Communications Executive
Raffles Quay Asset Management
04.2016 - 10.2018
Flight Attendant
Valuair Pte Ltd (Jetstar International)
08.2011 - 11.2013
Corporate Service Executive
Raffles Medical Group
02.2008 - 01.2011
Inside Sales Executive
WPG Electronics (South Asia) Pte Ltd
01.2007 - 02.2008
Cabin Crew
Singapore Airlines
03.2004 - 12.2006
Bachelor of Arts - Mass Communications & Public Relations
Northumbria University
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