Experienced communications professional with a strong background in corporate communications. Recognised for fostering positive stakeholder relationships. Collaborative team player who is adept at adapting to evolving requirements and dedicated to achieving meaningful outcomes. Proficient in media relations and strategic communications. Esteemed for dependability and versatility in delivering impactful results.
Work History
Manager, Corporate Communications
Agency for Science, Technology and Research (A*STAR)
04.2021 - Current
Cultivates strong relationships with A*STAR research entities as lead Account Manager, enhancing strategic partnerships and network connections.
Develops and executes innovative communication and engagement strategies, aligning corporate messaging with research objectives.
Provides consultancy on corporate communication and engagement strategies and engagements, including those involving Political Office Holders.
Strategises and manages cross-departmental corporate communication initiatives, ensuring cohesive collaboration with A*STAR stakeholders.
Developed a Wellness Ambassador programme, promoting mental health awareness and fostering a supportive environment within the organization through communication techniques to enhance team members' well-being.
Accomplishes multiple tasks within established timeframes.
Assistant Head, Corporate Communications
Agency for Science, Technology and Research (A*STAR)
04.2016 - 04.2021
Managed high-profile events and engagement strategies, ensuring effective communication and collaboration with stakeholders.
Collaborated with A*STAR research entities to develop and execute communication strategies for wide-reaching exposure and engagement.
Ensured adherence to branding guidelines to accurately represent and unify the A*STAR brand across A*STAR research entities.
Fostered media relations with local and international reporters to amplify the achievements of A*STAR research entities, showcasing their capabilities.
Senior Officer, Corporate Communications
Agency for Science, Technology and Research
05.2011 - 04.2016
Managed integrated initiatives for A*STAR's research institutes, encompassing media relations, marketing communications, and event coordination.
Developed and implemented strategic corporate communications campaigns to amplify A*STAR's research institutes thought leadership in the infocomm industry, resulting in increased visibility and industry recognition.
Facilitated collaborative industry engagements, fostering robust partnerships through mutual industry visits with A*STAR's research institutes.
Public Relations Executive
Temasek Club
08.2007 - 04.2011
Developed and executed strategic public relations campaigns to enhance Temasek Club's reputation and promote its activities and services.
Championed the Temasek Club brand, infusing core values into every communication channel.
Developed and published Temasek Club's monthly newsletter, curating content and visuals for maximum reader engagement.
Fostered cross-departmental synergy to align communication initiatives with organisational goals.
Served as an emcee at major events such as the Annual General Meeting and Sports Day, ensuring professional presentation and engaging audience interaction.
Public Relations Consultant
The Right Spin
07.2005 - 08.2007
Managed client accounts, providing strategic counsel and ensuring client satisfaction.
Developed and implemented PR strategies to enhance brand visibility and media presence for clients across various industries including consumer technology and education.
Secured media coverage in leading publications such as the Straits Times, Business Times, Channel News Asia, BBC, Reuters through effective pitching and media relations strategies.
Organised and managed press events, media briefings, and product launches.
Collaborated with cross-functional teams to integrate PR efforts with digital marketing and social media campaigns.
Senior Account Executive
Priority Consultants
04.2004 - 07.2005
Enhanced client communication strategies through the development and execution of press releases and media pitches.
Conducted media monitoring and analysis to gauge campaign impact and measure media coverage success.
Coordinated client meetings and media engagements, ensuring effective outcomes.
Crafted comprehensive briefing documents to prepare clients for media briefings and product launches, bolstering their confidence and enhancing communication.
Environmental Health Officer
The National Environment Agency
06.2000 - 06.2003
Collaborated with government agencies, community organisations, and industry stakeholders to promote public health education and awareness.
Provided expert advice and guidance to stakeholders on environmental health issues and compliance requirements.
Conducted comprehensive inspections and investigations to enforce environmental health regulations and ensure public safety.
Coordinated environmental health programs and initiatives, including waste management and vector control.
Education
Bachelor of Communications -
Royal Melbourne Institute of Technology
01.2004
Advanced Diploma - Mass Communications
Management Development Institute of Singapore
01.2001
Diploma - Civil and Environmental Engineering
Ngee Ann Polytechnic
01.2000
Skills
Stakeholder engagement skills
Proficient in strategic communication planning
Cross-functional collaboration
Demonstrated adaptability
Stakeholder relationship management
Strategic consulting
Project coordination
Wellness programme advocacy
Verbal and written communication
Time management
References
References available upon request
Timeline
Manager, Corporate Communications
Agency for Science, Technology and Research (A*STAR)
04.2021 - Current
Assistant Head, Corporate Communications
Agency for Science, Technology and Research (A*STAR)
HR Operations - Staff Management at A*STAR- Agency for Science, Technology & ResearchHR Operations - Staff Management at A*STAR- Agency for Science, Technology & Research