Dreamy Zhou
Senior Manager GTR APAC
#28-04 Vista Residences, 26 Jalan Datoh, Singapore 329425
Summary
A results-driven, dynamic senior commercial leader with 14+ years of progressive leadership in the global spirits industry. Proven success leading APAC Travel Retail strategy, managing multi-channel portfolios, and negotiating high-value contracts with top duty-free operators. Track record of delivering double-digit growth, transforming P&L structures, and elevating brand prominence in the region. Known for strategic agility, inclusive leadership, and growth-mindset culture building.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Senior Manager GTR APAC
Brown Forman
02.2023 - Current
- Led strategic transformation of APAC GTR business, delivering +35% SNS growth YoY and +27% vs pre-COVID despite reduced investment and lean team.
- Strengthened P&L shape through region-wide pricing and portfolio management strategies.
- Drove step-change visibility for priority brands via strategic negotiations, doubling/tripling share of shelf in key airports.
- Championed cross-functional synergy with local markets and global teams to align vision and execution.
- Developed regional evolution plans to support long-term growth, embedding inclusive, high-performance culture.
Manager GTR Southeast Asia & ANZPI
Brown Forman
02.2021 - 01.2023
- Led multi-channel commercial operations across Southeast Asia, Australia, New Zealand & Pacific Islands.
- Regional lead for airline and cruise channels, Managed global retailers including Heinemann, Lotte, Avolta, DFS.
- Owned end-to-end P&L with full accountability for pricing, forecasting, promotional planning and negotiation.
- Co-led Asia Young Professionals ERG and active member of Diversity & Inclusion committee.
Manager GTR APAC Strategic Accounts
Brown Forman
05.2019 - 01.2021
- Managed strategic retail partnerships across key APAC markets.
- Negotiated high-impact contracts with Lotte, King Power and DFS.
- Delivered planning, budget management, and margin improvements through pricing excellence and negotiation.
Account Manager - GTR North Asia
Brown Forman
11.2017 - 04.2019
- Managed Hong Kong, China, Macau, South Korea and Japan travel retail operations.
- Recruited and trained brand ambassadors across airports to drive engagement and conversion.
- Provided commercial analysis, market insights, and pricing strategy inputs.
Account Manager - GTR Hong Kong/China/Macau
Brown Forman
03.2014 - 10.2017
- Improved brand visibility and distribution across major DF operators.
- Led execution, staff training, and POSM innovation for brand differentiation.
Brand Ambassador HKIA
Brown Forman
12.2011 - 02.2014
- Provided luxury customer experience, brand storytelling, and retail execution at HKIA.
- Shared monthly competitor intelligence and merchandising insights.
Education
University College Dublin National University of Ireland
05.2018 - 02.2020
City University of Hong Kong
09.2009 - 07.2011
Skills
- Strategic Planning, Forecasting & P&L Management
- Distribution & Channel Development
- Contract Negotiation & Commercial Leadership
- Cross-Functional Team Leadership & Organizational Evolution
- Inclusive Leadership & High-Performance Culture
Reference
David Rodiek
VP Managing Director - Global Travel Retail
Brown Forman Corporation
Email: David_Rodiek@b-f.com
Finbar Boyle
Business Development Director - Asia
Brown Forman Corporation
Email: Finbar_Boyle@b-f.com
Timeline
Senior Manager GTR APAC
Brown Forman
02.2023 - Current
Manager GTR Southeast Asia & ANZPI
Brown Forman
02.2021 - 01.2023
Manager GTR APAC Strategic Accounts
Brown Forman
05.2019 - 01.2021
University College Dublin National University of Ireland
05.2018 - 02.2020
Account Manager - GTR North Asia
Brown Forman
11.2017 - 04.2019
Account Manager - GTR Hong Kong/China/Macau
Brown Forman
03.2014 - 10.2017
Brand Ambassador HKIA
Brown Forman
12.2011 - 02.2014
City University of Hong Kong
09.2009 - 07.2011
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