Delphine Goh
Summary
Performance-orientated Sales and Marketing Director offering 12 years of experience developing and maximizing product sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Detail-oriented team leader with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
18
18
years of professional experience
Work History
Sales Director
Corporate Coffee Solutions Singapore
01.2018 - Current
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Sales and Marketing Director
Puro Coffee Singapore Pte Ltd
03.2014 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Established and cultivated solid business relationships with new or existing customers.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Baker
Strange Dough
07.2021 - Current
- Produced consistently high-quality baked goods for customers.
- Trained and supervised new employees on bakery operations and procedures.
Group Manager
Puro Coffee Singapore Pte Ltd
04.2011 - 03.2013
- Created proposals for new and repeat customer business transactions.
- Oversaw sales forecasting, goal setting and performance reporting for all accounts.
- Repaired minor issues and maintained espresso equipment and coffee machines for smooth functioning.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
- Coordinated training schedules across sites with supervisors and managers to optimize training initiatives and work-flow management
General Manager
Green Rainbow Ventures Pte Ltd
04.2011 - 12.2011
- Developed and implemented strategies to increase sales and profitability.
- Helped organize and manage successful events and product launches.
- Identified potential marketing opportunities to increase brand awareness.
- Built professional network to establish and maintain relationships with community contacts, providers and others who may refer potential leads.
- Collaborated with media representatives to optimize coverage of special events.
Management Executive
Singapore DUCKtours Pte Ltd
04.2010 - 04.2011
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
Management Intern
Singapore DUCKtours Pte Ltd
01.2010 - 04.2010
- Developed relationships with wide range of employees, customers and vendors.
- Contributed to marketing campaigns by compiling market research and providing insights.
- Handled day-to-day customer or client questions via telephone or email.
- Assisted with onboarding of new employees by providing training and development resources.
Tour Host
Singapore DUCKtours Pte Ltd
01.2006 - 03.2010
- Guided groups of up to 50 people on scheduled tours.
- Planned and organized tours by determining routes, selecting sights and landmarks to visit, and coordinating transportation and accommodations.
- Shared historical and cultural context to keep tour informative and provide more profound understanding of area.
- Continued learning and updating knowledge about tour areas, culture and history to provide accurate, timely and exciting information to tour groups.
Sales Assistant
Shiseido Cosmetics
11.2005 - 09.2006
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Demonstrated and explained use of different beauty products to educate customers.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
Education
Bachelor of Science - Hotel Administration
University of Nevada Las Vegas
Singapore12.2010
GCE 'A' Levels - GCE 'A' Levels
Anglo Chinese Junior College
Singapore11.2006
GCE 'O' Levels -
Anderson Secondary School
Singapore11.2003
Skills
- Sales Expertise
- Hospitality Service Expertise
- Team Leadership
- Coffee Expertise
- Microsoft Office
- Sourdough Baking
- Workflow Management
- Logistics Management
- Content Writing
- Corporate Communications
- Copywriting
- Social Media Management
Badminton
Recreational player
Additional Information
Mother of 2 lovely Golden Retrievers.
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Baker
Strange Dough
07.2021 - Current
Sales Director
Corporate Coffee Solutions Singapore
01.2018 - Current
Sales and Marketing Director
Puro Coffee Singapore Pte Ltd
03.2014 - Current
Group Manager
Puro Coffee Singapore Pte Ltd
04.2011 - 03.2013
General Manager
Green Rainbow Ventures Pte Ltd
04.2011 - 12.2011
Management Executive
Singapore DUCKtours Pte Ltd
04.2010 - 04.2011
Management Intern
Singapore DUCKtours Pte Ltd
01.2010 - 04.2010
Tour Host
Singapore DUCKtours Pte Ltd
01.2006 - 03.2010
Sales Assistant
Shiseido Cosmetics
11.2005 - 09.2006
Bachelor of Science - Hotel Administration
University of Nevada Las Vegas
GCE 'A' Levels - GCE 'A' Levels
Anglo Chinese Junior College
GCE 'O' Levels -
Anderson Secondary School
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