Dave Liu Jiawei
Overview
6
6
years of professional experience
Work History
Key Account Manager, Digital Vouchers
Shopee Singapore
03.2025 - Current
- Manage the Digital Vouchers category with a strong focus on F&B, ride-hailing, and digital service verticals.
- Oversee a diverse portfolio of merchants, including international brands such as Boost, I Love Taimei, Umisushi and local favourites like Ji Xiang Ang Ku Kueh and Chinatown's Tan Tu Tu Kueh.
- Lead account management for key mobility partners including Gojek, TADA, and Ryde, and digital entertainment provider Viu, while supporting a growing base of emerging merchants seeking to scale through Shopee’s platform.
- Collaborate closely with merchants to ideate and execute high-impact digital voucher campaigns aimed at boosting order volume and GMV.
- Ensure competitiveness through data-driven market and competitor analysis, benchmarking performance against key industry players.
- Conduct daily and weekly business reviews with key merchants to monitor performance and ensure day-to-day targets are on track.
- For smaller merchants, provide monthly and quarterly performance updates to support long-term growth planning.
- Drive joint business planning with partners, identifying promotional opportunities and growth levers to meet mutual goals.
- Work cross-functionally with sales and marketing team to onboard high-potential sellers and provide strategic consultation on voucher mechanics and pricing strategies.
- Serve as the primary point of contact for merchant success, ensuring strong communication, alignment, and long-term partnerships.
Business Development Executive, Category Management
Shopee Singapore
07.2022 - 05.2025
- Oversees the Lifestyle Cross Border seller portfolio for Singapore Cross Border team, collaborating with Key Account Managers (KAMs) globally to drive brand revenue and platform growth.
- Collaborated with top cross-border fitness and lifestyle brands such as MovingPeach and Xexymix to expand market share and optimise sales performance.
- Manage Shopee Choice Global, one of Shopee’s highest order grossing account, which utilises Vendor Managed Inventory (VMI) model to improve stock management and designed for sellers/suppliers to sell their products with minimum operational efforts.
- Monitor and optimise P&L for Shopee Choice, reducing operational costs by 53%, while maintaining majority of sales.
- Together with the project management team, kickstarted the MY-SG shipping channel in Feb 2024 for Malaysia-based sellers shipping to Singapore, improving customer satisfaction and lead time by up to 60%.
- Collaborated with over 200 stakeholders locally and regionally to pitch programs, onboard new sellers, and resolve logistics challenges.
Business Development Executive, Project Management
Shopee Philippines
08.2020 - 06.2022
- Oversees daily operations for curated flash sale campaigns for Philippines Cross Border team, ensuring KPIs were met.
- Curated high-potential products for major campaigns to improve overall conversion rate.
- Conducted competitor analysis to optimise pricing strategies and improve market positioning.
- Streamlined operational processes, reducing turnaround time by 15% and enhancing overall efficiency.
Audit Intern (Real Estate, Hospitality)
Ernst & Young (EY)
12.2019 - 02.2020
- Assisted in conducting audits for CapitaLand and Far East Group’s financial statement accounts, including cash, accounts payable, and fixed assets.
- Researched market data, providing insights on trends in the hospitality industry (e.g., RevPAR, CAGR).
- Supported supervisors in verifying financial statements through audit procedures, including test of details and analytical procedures.
Education
Bachelor of Science (Hons) - Accounting & Finance
University of London (SIM GE)
05.2020
Skills
- Key account management
- Client relationship building
- Account performance analysis
- Business development
- Attention to detail
- Cross-functional collaboration
Extra-Curricular Activities
Student Ambassador, CPA Australia, 2019-08-01, 2020-07-01, Promoted awareness of CPA Australia’s professional certification through workshops, seminars, and networking events. Deputy Director (Marketing), SIM Accounting Association, 2018-09-01, 2020-03-01, Led the design and production of marketing materials, crafting visually engaging content to attract new members and promote industry knowledge.
Languages
Fluent in both written and spoken English and Mandarin
Technical Skills
- SQL
- Microsoft Excel
- Microsoft Office
Other Skills
Class 3 Driving License
Hobbies And Interests
- Trading
- Investing
- Drop shipping
- Powerlifting
Timeline
Key Account Manager, Digital Vouchers
Shopee Singapore
03.2025 - Current
Business Development Executive, Category Management
Shopee Singapore
07.2022 - 05.2025
Business Development Executive, Project Management
Shopee Philippines
08.2020 - 06.2022
Audit Intern (Real Estate, Hospitality)
Ernst & Young (EY)
12.2019 - 02.2020
Bachelor of Science (Hons) - Accounting & Finance
University of London (SIM GE)
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