Kam Weng Loke
AJINOMOTO (SINGAPORE) PTE LTD
SINGAPORE
3
Languages
9
years of professional experience
Proven Key Account Manager with 9 years of experience in FMCG and Modern Trade sectors. Specializes in driving sales growth through effective customer negotiations, strategic sales planning, and successful trade promotions. Skilled in cross-functional collaboration to enhance customer relationships and improve the buying experience. Focused on leveraging customer service expertise to build long-term partnerships and capitalize on business opportunities.
Work History
ASSISTANT KEY ACCOUNT MANAGER
1 Month- Develop account strategies
- Develop and implement local go-to-market, sales, and customer strategies for assigned Modern Trade customers to achieve business goals.
- Drove Joint Business Planning (JBP) with customers, developing annual plans and conducting quarterly business reviews to align on objectives.
- Facilitated customer negotiations
- Managed negotiations with supermarket buyers on trading terms and conditions to secure favorable sales agreements and promotional plans.
- Build strong relationships with customers and industry contacts to understand consumer needs and achieve business objectives.
- Conducted performance reviews
- Conduct regular business reviews and prepare reports on achievements, performance gaps, and improvement actions for discussion with the Head of Department.
- Manage and monitor 5P execution performance and ensure issues are resolved promptly through coordination with internal teams.
- Manage reporting of sales and projected sales/margin forecasts, evaluate trends, and provide insights to support strategic decisions.
- Developed actionable recommendations from post-promotion and post-evaluation analyses to enhance future promotional strategies.
- Executed cross-functional projects
- Work closely with cross-functional teams (e.g., Sales Admin, Supply Chain, Marketing) to ensure efficient and effective execution.
- Drive product penetration, promotions, and new product launches within Modern Trade accounts.
- Collaborate with the Marketing team on new product listings and BTL activities.
SENIOR KEY ACCOUNT SALES EXECUTIVE
3 Years 2 Months- In charge of managing and developing selected retailer channels
- Developed short and mid-term business plans to drive brand growth with retailers, aligning strategies with market trends
- Plan and execute sales activities to achieve target sales revenue and growth
- Build strong customer relationships and long-term partnerships with retailers
- Understand retailers’ operational issues and propose solutions to solve within timeline
- Negotiated with retailers to align company objectives with their needs and strategies, enhancing partnership value
- Efficient control of Advertising and Promotion (A&P) budgets, monitoring of productivity/ROI
- Controlled Advertising and Promotion (A&P) budgets, monitoring productivity and ROI to maximize marketing effectiveness
- Work with merchandisers to ensure seamless in-store execution and achievement of visibility goals
- Supported negotiation at store level to secure optimal product placement
KEY ACCOUNT SALES EXECUTIVE
11 Months- Manage sales growth of key accounts and monitor accounts' performance, profitability.
- Managed sales growth of key accounts, monitoring performance and profitability to align with sales objectives.
- Planned and monitored trade marketing activities, managing marketing budget and reviewing campaign effectiveness to optimize outcomes.
- Conduct regular market and sales visitations.
- Built and maintained strong relationships with key accounts and partners through regular business reviews and performance analysis.
RECRUITMENT CONSULTANT
1 Month- Developed key accounts strategy to enhance client relationships.
- Provided end-to-end recruitment support to align talent acquisition with organizational needs
- Participated in project implementation by coordinating tasks and resources.
SENIOR KEY ACCOUNT SALES EXECUTIVE
6 Months- Oversee Trade sales and operations
- Achieved maximum distribution, sales, and profitability to meet monthly sales targets for assigned accounts (Watsons, Guardian & NTUC).
- Managed key accounts to strengthen relationships through periodic business reviews, activity updates, and alignment on category growth strategy.
- Tracked and executed trade offers and ensured timely execution of trade promotions.
- Executed effective promotion mechanics, planning, and proposals while collaborating closely with marketing and trade marketing.
- Submitted and updated trade pricing, including monthly offers, in a timely manner.
- Tracked advertising and promotional expenditures to ensure budget compliance., control of trade spent.
- Resolved trade issues by coordinating with relevant stakeholders and implementing effective solutions. and day-to-day operations matters related to assigned account.
- Work with sales operations team, gather and conduct analysis on market intelligence data on new products, industry trends and trade information and look for opportunities in the trade.
- Submitted monthly sales reports and conducted yearly planning.
- Lead and provide guidance to promoters/ beauty advisors and merchandisers.
KEY ACCOUNT SALES EXECUTIVE CUM MERCHANDISER
1 Year 5 Months- Managed client correspondence and tracked communications to ensure timely follow-ups.
- Closed monthly sales after contacting Watson’s, potential buyers and some independent pharmacy to educate them on our products.
- Used consultative sales approach to understand and meet clients’ needs.
- Conferred with existing and potential clients to assess requirements and propose optimal solutions.
- Managed all sales plan activities, including preparing sales action & strategies, maintaining sales activity records & preparing sales reports, monitoring and reporting sales activities and following up for management, participating in sales events, monitoring competitors, market conditions & product development.
- Produced remarkable sales and enhanced numbers by managing the complete lifecycle from networking through ongoing account servicing.
- Supported customers continuously from the sales process to product set-up and use.
KEY ACCOUNT SALES EXECUTIVE
6 Months- Developed network by identifying and pursuing new leads, attending industry events, and building rapport with clients to drive business growth.
- Maintained communication with clients to assess satisfaction, resolve complaints, and promote new offerings, enhancing client retention.
- Proactively managed client correspondence and recorded all tracking and communications.
- Provided detailed pricing information to clients listed terms and included necessary information in customer estimates.
- Engaged with potential clients at industry events and by phone to expand business profits and revenues
BUYING ASSISTANT
2 Years 4 Months- Assist and coordinate merchandising and promotional activities to ensure successful execution.
- Managed supplier queries and collaborated closely to ensure timely deliveries and maintain positive relationships.
- Responded to supplier inquiries in a timely manner. and work closely with suppliers to ensure timely.
- Executed monthly billing procedures to ensure accuracy..
Education
Workshop on Letter of Credit - An In-Depth Understanding for Importers & Exporters
Diploma in Commerce - Business Administration
- Subject:
- Introduction to Management – Grade C (Credit)
- Accounting for Managers – Grade C (Credit)
- Quantitative Analysis – Grade D (Distinction)
- Economics – P (Pass)
- Issues in International Business – Grade C (Credit)
- Personnel Management – Grade C (Credit)
- Project Management – P (Pass)
- Marketing Principles – Grade D (Distinction)
Sijil Pelajaran Malaysia (SPM)
- Subject:
- Bahasa Melayu – Grade 7D
- Bahasa English – Grade 6C
- Pendidikan Moral – Grade 8E
- Mathematics – Grade 1A
- Additional Mathematics – Grade 2A
- Physics – Grade 4B
- Chemistry – Grade 7D
- Biology – Grade 6C
- Bahasa Cina – Grade 6C
- English For Science And Technology – Grade 6C
Skills
Key account management
Joint Business Planning
Sales Forecasting
Trade Promotions
Modern Trade
Sales Analysis
Cross-functional Collaboration
Market Analysis
Account management
Client relationship management
Key account management
Data-driven decisions
Key account management
NATIONALITY
MALAYSIAN, SINGAPORE PERMANENT RESIDENT
Languages
English
Chinese (Mandarin)
Chinese (Cantonese)
Timeline
ASSISTANT KEY ACCOUNT MANAGER
AJINOMOTO (SINGAPORE) PTE LTD
06.2026 - CurrentRead More
SENIOR KEY ACCOUNT SALES EXECUTIVE
MANDOM CORPORATION (SINGAPORE) PRIVATE LIMITED
03.2023 - 05.2026Read More
KEY ACCOUNT SALES EXECUTIVE
APEX PHARMA MARKETING PTE LTD
04.2022 - 03.2023Read More
RECRUITMENT CONSULTANT
ELITEZ & ASSOCIATES
03.2022 - 04.2022Read More
SENIOR KEY ACCOUNT SALES EXECUTIVE
KINO BIOTECH PTE LTD
06.2021 - 12.2021Read More
KEY ACCOUNT SALES EXECUTIVE CUM MERCHANDISER
UNITED ITALIAN TRADING CORPORATION PTE LTD
01.2020 - 06.2021Read More
KEY ACCOUNT SALES EXECUTIVE
INCONTECH PTE LTD
06.2019 - 12.2019Read More
BUYING ASSISTANT
WATSON'S PERSONAL CARE STORES PTE LTD
02.2017 - 06.2019Read More
Sekolah Menengah Kebangsaan SG Ruan
Sijil Pelajaran Malaysia (SPM)
Read More
Kaplan Higher Education Institute Pte Ltd
Diploma in Commerce from Business Administration
Read More
Singapore Business Federation
Workshop on Letter of Credit from An In-Depth Understanding for Importers & Exporters
Read More