Christine Siholina
Business Leader
Summary
Results driven AdTech leader with over a decade of experience specializing in data partnerships, in-app performance, and programmatic advertising. Proven track record in leading cross-functional teams and driving regional growth through strategic sourcing, negotiation, and partner onboarding in banking, telco, and advertising sectors. Expertise in aligning product market fit, optimizing partner onboarding processes, and fostering collaboration with internal teams. Skilled in stakeholder management and delivering strategic updates to C-level executives regularly.
Overview
16
16
years of professional experience
Work History
Director of Partnerships APAC and Head of Global Supply Acquisition
Mobilewalla (Data Intelligence Platform)
07.2021 - Current
- Spearheaded new market entry and expansion strategy across APAC; evaluated, negotiated, and onboarded multiple alternative data suppliers (SDK, RTB, shapefile, residential datasets) to support regional demand
- Built and managed cross functional collaboration across sales, operations, product, and engineering, aligning supply capabilities with enterprise use cases in advertising, marketing, finance, and telecom
- Worked closely with AWS and advisory partners to improve internal supplier workflows, enhance product readiness, and strengthen data onboarding processes
- Prepare and present QBRs to C-level leadership, sharing insights on supplier performance, data delivery health, partnership status, and strategic supply initiatives
- Conducted QBRs with supply partners to maintain data quality, resolve delivery issues, assess usage trends, and ensure contract compliance
- Negotiated and onboarded over a dozen new data suppliers, contributing to a 27% increase in total data volume while optimizing costs and improving data granularity
- Led a team of 3 direct reports: two Data Analysts and a Supply Account Manager responsible for supplier operations, invoicing, and ongoing engagement
APAC Programmatic Sales Director
Jampp (Mobile Performance DSP)
01.2020 - 07.2021
- Owned the full sales cycle from prospecting to closing and launching deals, doing all the research necessary to identify target accounts and how to win budgets
- Evangelized programmatic as a channel to SMB advertisers in South East Asia
- Worked closely with product, technology, business operations, and other sales peers globally to deliver results for all clients
- Closed new accounts, including By.U, Telkomsel, GCash, Sendo, The Gioididong, Kredivo, Rappi, and InDrive
- Grew APAC business to USD 150K-170K per month through account growth
- Initiated regional partnership with an Account Receivable company to streamline client payment collection across Asia
Commercial Director for South East Asia
Eyeota (Audience Data Platform)
09.2018 - 12.2019
- Expanded relationships with the six largest advertising agencies in Asia (WPP, Dentsu, Publicis, Omnicom, IPG, Havas), established relationship and established Eyeota as a preferred data partner
- Developed deep understanding of regional programmatic advertising ecosystem and trends in Singapore, Indonesia, Malaysia, India, Philippines, Vietnam, and Thailand
- Defined Eyeota's agency commercial strategy and obtained favorable terms for Eyeota through contract negotiations
- Developed and implemented programs to improve agency experience and education through training, business reviews, and product updates
- Negotiated special rate deal for Mindshare Unilever APAC and OMGP ID
- Increased H2 2018 revenue by 78% YoY for Singapore and Indonesia by strengthening relationships with agency media planners and influencing their campaign execution strategy and revenue keep increasing QoQ by 10-18% in 2018 and 2019
- Closed the first strategic deal with DBS Bank, USD$ 120k annual revenue
Sales Manager Direct Demand APAC
Smaato (Mobile SSP and DSP)
01.2018 - 09.2018
- Led and set up direct advertiser business, performance and branding
- Persuader digital advertising agencies (GroupM, OMD, Publicis, and IPG) to increase their Smaato spending via their trading desk/DSP and PMP deals
- Established relationships with digital advertising agencies in emerging markets (Myanmar, Laos, Philippines, and Thailand) to influence buying on Smaato inventories
- Launched partnerships between Smaato and MMPs (Appsflyer and Adjust)
- On boarded agencies from Myanmar with revenue of $20k USD/month
- Set up Smaato’s first PMP deal in APAC (Xaxis, Ultra, and Accuen)
Sales Manager
Mobvista (Mobile Ad Network)
06.2016 - 12.2017
- Managed the entire sales process from initial lead generation, competitive analysis, proposal preparation to contract negotiations, execution and project management
- Tracked, analyzed, and optimized clients’ mobile advertising campaigns
- Grew revenue from $50k to $1.2mil+ USD per month in Indonesia
- Signed up new advertisers including Go-Jek, Traveloka, PegiPegi, Elevenia, Jenius, Snapcart, JingDong, Tiket.com, 17 App, and major agencies such as Starcom, OMD, and Zenith
- Positioned Mobvista brand as a leading performance mobile ad network in South East Asia
Business Manager
Affle (Mobile Ad Network)
05.2015 - 06.2016
Senior Account Manager
BuzzCity (Mobile Ad Network)
11.2014 - 04.2015
Business Development Manager
ACA Pacific (Autodesk Software Distributor)
08.2012 - 10.2014
Product Manager and Business Development
LinkIT360 (Mobile VAS & Digital Platform Provider)
05.2010 - 07.2012
Secretary and Account Manager
Jaya Proteksindo Sakti (Insurance Broker Firm)
04.2009 - 04.2010
Education
Bachelor of Arts -
University of Indonesia
Jakarta 04.2001 -
Skills
- Data Partnership Strategy
- Programmatic Advertising
- Go-to-Market (GTM) Execution
- Cross Functional Team Leadership
- Business Development
- Negotiation
- Strategic Partnerships
- P&L Ownership
- Attribution and Mobile Measurement
- Product Collaboration
- Digital Performance Marketing
- Client Relationship Management
Citizenship
- Indonesian
- Singapore Permanent Resident
Languanges
- English
- Bahasa Indonesia
- Russian (Conversational)
INTERESTS
- Women in Tech
- Geopolitics & World Affairs
- Yoga & Mindfulness
- Adventure Sports
Timeline
Director of Partnerships APAC and Head of Global Supply Acquisition
Mobilewalla (Data Intelligence Platform)
07.2021 - Current
APAC Programmatic Sales Director
Jampp (Mobile Performance DSP)
01.2020 - 07.2021
Commercial Director for South East Asia
Eyeota (Audience Data Platform)
09.2018 - 12.2019
Sales Manager Direct Demand APAC
Smaato (Mobile SSP and DSP)
01.2018 - 09.2018
Sales Manager
Mobvista (Mobile Ad Network)
06.2016 - 12.2017
Business Manager
Affle (Mobile Ad Network)
05.2015 - 06.2016
Senior Account Manager
BuzzCity (Mobile Ad Network)
11.2014 - 04.2015
Business Development Manager
ACA Pacific (Autodesk Software Distributor)
08.2012 - 10.2014
Product Manager and Business Development
LinkIT360 (Mobile VAS & Digital Platform Provider)
05.2010 - 07.2012
Secretary and Account Manager
Jaya Proteksindo Sakti (Insurance Broker Firm)
04.2009 - 04.2010
Bachelor of Arts -
University of Indonesia
04.2001 -
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