Christina Zeng
Finance Controller
Singapore
Summary
Strategic regional finance leader with over 10 years of experience in multinational pharmaceutical, FMCG, and animal health organizations. Proven track record of leading regional FP&A, driving commercial performance, and influencing senior stakeholders across multi-country operations. Recognized for strengthening financial governance, enhancing performance transparency, and aligning financial strategy with business growth objectives. Experienced in cross-border leadership, transformation initiatives, and building high-impact finance-business partnerships in complex matrix environments. Currently pursuing an MBA in International Business & Strategy to further enhance executive-level strategic capability.
Work History
Regional Commercial Controller
Boehringer Ingelheim – Animal Health
07.2023 - Current
Regional finance lead across six ASEAN, including Korea, Australia, and New Zealand markets, with direct ownership of two country clusters and advisory responsibility across the region.
1. Strategic Leadership & Business Partnering
- Serve as trusted finance advisor to commercial leadership and country controllers, shaping performance discussions and investment decisions.
- Lead regional planning cycles (budget, rolling forecast, long-term planning), aligning financial commitments with growth strategy.
- Elevate the quality of executive-level reporting through structured variance narratives and forward-looking risk assessment.
2. Performance & Governance
- Drive regional OPEX discipline and cost governance, improving transparency and accountability across markets.
- Identify profitability drivers and margin optimization opportunities across diverse commercial models.
- Strengthen alignment between financial targets and operational execution.
- Transformation & Regional Standardization
- Initiate and lead regional standardization initiatives to harmonize financial processes and improve cross-country comparability.
- Enhance reporting frameworks to support scalable regional oversight and data consistency.
- Selected for cross-border exchange program to assume in-market controller responsibilities, expanding commercial exposure and leadership impact.
3. Executive Impact
- Improved management visibility over regional performance and investment prioritization. Strengthened finance-business integration across ASEAN cluster.
Regional Commercial Controller
Boehringer Ingelheim – Animal Health
03.2019 - 06.2023
Regional FP&A and strategic finance partner supporting commercial growth and business development initiatives.
- Led end-to-end P&L performance management across revenue, margin, and cost structures.
- Partnered with commercial leadership to support resource allocation, portfolio optimization, and go-to-market investment decisions.
- Delivered financial modelling and scenario analysis for strategic projects and expansion initiatives.
- Contributed to regional transformation efforts, strengthening cross-functional alignment and financial planning processes.
Executive Impact
- Improved planning accuracy and enhanced forward-looking financial insight across regional operations.
- Increased data-driven discipline in commercial decision-making.
Commercial Analyst
Fonterra
11.2017 - 02.2019
- Managed trade investment governance and supported IBP forecasting.
- Improved distributor reporting transparency and commercial cost tracking.
Financial Analyst
Sanofi
02.2015 - 07.2017
- Delivered multi-business-unit P&L and OPEX oversight.
- Supported enterprise system transformation initiatives.
GL & Reporting Accountant
GKN Automotive
07.2011 - 02.2015
- Established financial processes for new factory setup.
- Strengthened statutory reporting and governance foundations.
Skills
Regional FP&A Leadership
Strategic Planning & Performance Management
Finance Business Partnering at Executive Level
Multi-Country Governance & Standardization
Commercial Profitability & Margin Optimization
Scenario Modelling & Investment Evaluation
Cross-Functional Leadership in Matrix Environments
Financial Transformation & Process Harmonization
Accomplishments
- STRATEGIC FINANCE TRANSFORMATION INITIATIVES
- Championed enterprise-level TM1 system enhancement at Sanofi, contributing to improved planning governance and financial data reliability across business units.
- Initiated and delivered a Tableau-based financial dashboard in Boehringer Ingelheim China, shifting performance reporting from static spreadsheets to dynamic analytics, enabling faster and more informed decision-making.
- Led regional Power BI dashboard deployment in ASEAN, including Korea, Australia, and New Zealand markets, standardizing financial performance tracking and elevating executive visibility over key profitability drivers.
- Partnered with Boehringer Ingelheim South America regional finance teams to enhance global dashboard infrastructure, strengthening inter-regional reporting harmonization.
- Automated country-level performance decks through structured reporting templates and data integration, significantly improving reporting efficiency and consistency in executive reviews.
Education
MBA - International Business & Strategy
04.2001 -
In Progress
Associate of Science - Accounting
04.2001 -
Languages
English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)