Carol Tan

• Responsible on business development in Southeast Asia market (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Myanmar, and Cambodia)
• Work closely with Southeast Asia Country Manager and distributors
• Ensure Top line and bottom-line target set by company by countries
• Strategy and forecast planning
• Work closely with Local Country Manager Distributor Sell in
• Work closely with Local Country Manager on B2C, eComm and B2B Sell thru
• Managed Global End user Account like Microsoft, Citigroup, CBA, Shiseido and etc together with reseller/System Integrator
• Work closely with HQ Operation team on supply Chains
• Work closely with Regional Product Manager on market demand and roadmap
• Work closely with Regional Marketing Manager and Country Manager on local marketing activities and channel promotion.

Achievements over 9 years:

- Managed to win a project in Philippines worth USD800k+

- Managed to penetrate into Microsoft accounts in Singapore and win over 1k+ units of docking station

- Managed to penetrate into Samsung regionally to do bundle with their new products launch

- Managed to win a bundle deal with Canon on 12k units of backpack bundle regionally

Win a best award for BEST docking station business in Asia Pacific for 5years conservative

• Responsible on business development in Southeast Asia market (Singapore, Malaysia, Indonesia and Philippines)
• Work closely with Southeast Asia Country Manager and distributors
• Ensure Top line and bottom-line target set by company by countries
• Strategy and forecast planning
• Work closely with Local Country Manager Distributor Sell in
• Work closely with Local Country Manager on B2C, eComm and B2B Sell thru
• Managed Global End user Account like Microsoft, Citigroup, CBA, Shiseido and etc together with reseller/System Integrator
• Work closely with HQ Operation team on supply Chains
• Work closely with Regional Product Manager on market demand and roadmap
• Work closely with Regional Marketing Manager and Country Manager on local marketing activities and channel promotion.

• Responsible on business development in Singapore market
• Ensure Top line and bottom-line target set by company
• Strategy and forecast planning
• Grow breadth counts
• Managed Distributor Sell in
• Managed B2C, eComm and B2B Sell thru
• Managed Global End user Account like Microsoft, Citigroup, CBA, Shiseido and etc together with local reseller/System Integrator
• Work closely with HQ Operation team on supply Chains
• Work closely with Regional Product Manager on market demand and roadmap
• Work closely with Regional Marketing Manager on local marketing activities and channel promotion.

• Responsible of sourcing of supplier, qualifying of products into retail outlets
• Liaise with marketing dept on monthly promotion and program
• Work with CRM team for online sales
• Planning of major IT shows
• Responsible of marketing funding
• Managing ageing stocks
• Ensure product margin are met company expectation
• Ensure outlet staffs are well train on the products
• Keep up to market trends and ensure products remain competitive
• Ensure proper retail merchandising
• Analysing consumer buying patterns
• Quarterly business review with major suppliers
• Monthly meet up with supplier to review 4 factors, sellthru, returns, marketing program & promotion and product roadmap
• Review sell thru for new products
• Weekly discussing with Marketing, Operation and buying team to get feedback
• Submit monthly sell thru and ageing reports
• Managed admin and buying team
• Support Corporate enquiry
• Weekly outlet visit to ensure proper merchandising
• Planning and forecast for Apple products
• Submit weekly apple reporting
• Work with Principle directly for marketing programs.

• Establish and maintaining good relationship with resellers
• Managing day to day sales activities
• Grow and maintain breadth count
• Plan monthly sales forecast and sell thru with salesperson
• Work closely with Merchandiser to manage APR, Mobile, CE, Lifestyle, Gadget store and Superstores inventory
• Work closely with system integrators on project & tenders
• Work closely with Samsung experience stores in supplying Samsung accessories
• Work closely to some smaller regional to supply mobile accessories
• Work closely with Finance to AR
• Work closely with Marketing department for A&P
• Work closely with Vendors on the strategic accounts
• Assigned to be In charge for major IT exhibition.

• Handled 'Energizer Xpal' powerbank, Power Support iphone accessories and also house brand 'McGear' travel accessories
• Work closely with Vendor on the strategic accounts like LFS, Telco, retailer, school and etc
• Managed direct account like bank, telco bundled, Dutyfree retailer, corporate gift reseller, corporate account etc
• Work closely with Vendor to run exclusive program for strategic reseller
• Plan quarterly sales forecast with vendor by country in order to get stocks timely
• Provide product marketing support for other regions like Malaysia, Indonesia, Thailand beside Singapore
• Work closely with agency for product review on magazine and etc

Achievements for Energizer:

- Managed to grow 50% of internal margin on first month.

- Achieved 100% grow in 5th month for internal margin and 113% grow in first year for internal margin.

• Regular channel visit
• Run incentives program for resellers to gain mindshare
• Establish good relationship with key resellers as well as existing resellers
• Work closely with salesperson to manage weekly Superstore inventory and loading of purchase order
• Managed Q&A from enduser via Energizer website
• Managed RMA services from Vendor and enduser
• In-charge of local and oversea IT exhibition
• Work closely with product development team to develop our product technology and product packaging
• Work closely with marketing team to market our house brand
• Create own flyer for roadshow and IT exhibition
• Work closely with individual sales team to achieve company target.

• Working closely with Vendor on the go to market program
• Working closely with Vendor on the strategic accounts
• Work closely with Vendor to run exclusive program for strategic reseller
• Plan quarterly and monthly sales forecast with vendor
• Weekly meeting with Vendor to update market info
• Reporting of daily sell out to Vendor
• Requesting special pricing for bundle deal or volume deal
• Planning of incoming stocks schedule
• Weekly sales meeting to highlight product focus to salesperson
• Run incentives program for internal salesperson to gain mindshare
• Establish good relationship with key resellers as well as existing resellers
• Maintaining and developing of new Accounts
• Responding aggressively to changing market trends and competition to leverage on new market opportunities
• Work closely with salesperson to manage weekly Superstore inventory and loading of purchase order
• In-charge for major IT exhibition
• Work closely with individual sales team to achieve company target.

Achievements for Seagate:

- Managed to grow 25% more of the breadth count in first quarter

- Managed to achieve 130% of target set by Vendor on first quarter

- Managed to grow 10% more of the business with Top 10 resellers

• Establish and maintaining good relationship with resellers
• Managing day to day sales activities
• Grow and maintain breadth count
• Plan monthly sales forecast and route plan with salesperson
• Work closely with Merchandisers to manage Superstore inventory
• Work closely with Finance to clean up resellers claims such as A&P and Price Protection
• Work closely with Vendors on the strategic accounts
• Managed retail channel such as Sim Lim/Funan, superstore and smaller SI
• Work closely with Vendor and Product Manager to run exclusive program for strategic reseller
• Assigned to be In charge for major IT exhibition
• Work closely with sales team to achieve their individual targets.

• Manage, maintain and service existing dealers
• Responsible for all LG promoters including their sell thru and training
• Conduct product training to dealers
• Gather market information in terms of pricing and promotion on competitors
• Working closely with marketing team for marketing activities such as promotion, roadshow and IT exhibitions to create brand awareness
• Ensure on time payment from dealers
• Establish good working relationship with dealers
• Manage 3 of LG notebook concept stores
• Product distributed is LG laptops.

Achievements for LG:

- Managed to set up one new concept store with our key partner Newstead

• Responsible for implementation and selling of IT solutions to corporate customers
• Understand the customer requirement and work closely with Pre-sales Engineer to implement the IT solution that meet customer requirement
• Develop new Account and secure business from vendor sales leads
• Establish, develop & maintain good relationship with exiting customers
• Ensure customers’ need and satisfactions are achieved to the best interest of the customers and the company
• Accountable for meeting sales target
• Negotiate pricing and sourcing of products from suppliers.

• Develop and execute new business strategies, as well as to explore, identify and develop new opportunities with existing & new clients to increase sales revenue
• Manage customer negotiations and key account management activities
• Establish and maintain strong personal relationships with customers
• Accurately monitor, manage and report on team objectives on a weekly basis to management
• Track and keep abreast of technological trends, competitor activities and consumer behavior
• Responsible for increasing the strategic value of the company brand in the market
• Help the channel partner to position the product
• Motivate, coach and train the sales team to achieve their individual sales targets
• Managing day to day Sales & Marketing activities
• Attaining budgeted sales targets / forecasts in accordance to business plans
• Product distributed are notebooks, LCD monitors, hard disk & Optical drive, SCSI products, backup tape drive and accessories.

• Liaising with customers on quotations for new projects and tenders
• To identify business opportunities and maintain sales levels
• To establish and build customer's relationship
• Responsible for delivering the defined sales target and gross profit
• Making cold calls to potential customers to generate new sales lead to increase sales revenue
• To develop and expand customer base
• Liaise with suppliers for pricing structure
• Product distributed are backup tape drives and networking products.

• Manage, maintain and service existing Distributors
• Target new accounts and exploit business opportunities mainly in Singapore
• Setting price strategies to manage retailers competition
• Develop and implement sales strategies
• Conduct sales presentation to Distributors and System Integrators
• Ensure proper level of sales support is maintained with Distributors and System Integrators
• Coordinate with marketing team to identify marketing plans and strategies so as to create brand awareness
• Product distributed are networking products.

• Work with Internal Product Manager on project pricing to customer
• Meeting up with customer to engage new potential sales opportunities
• Establish good customer rapport and relations to attain incremental sales for the company
• Forecast and implement sales strategy to ensure sale target achieve
• To ensure all payment to be collected on time
• Market research on competitor information
• Full range of branded IT products.