Ayton See

• Effectively managed and spearheaded growth strategies for more than 50 prominent brands and marketplace sellers within Electronics Category, featuring industry leaders such as Acer, HP, DJI, Techabyte, Endless Passion, and Connect IT. These efforts have consistently yielded annual growth exceeding $1 million.
• PMO lead for five Online Tech Show Campaigns & successfully overseeing a team of 10 personnel, resulting in the generation of more than $20 million in revenue.
• Possess robust collaborative acumen, fostering strong partnerships with both internal and external stakeholders to meticulously plan and execute campaigns, ultimately yielding maximum visibility and facilitating exponential growth for sellers.
• Conducted comprehensive data analysis and trend assessment to negotiate competitive pricing strategies, thereby stimulating increased sales and order volumes for sellers.

2019 - 2020 (Assistant Buyer)

• Collaborated closely with head buyer to consistently identify and onboard 4-5 new crowdfunded brands monthly, extending global store presence.
• Analyze market trends and strategic price setting of new products
• Compile and study historical sales statistics and forecasting for budgets.
• Maintaining good supplier relations and negotiating with external vendors to secure advantageous terms.
• Establishing additional external sales revenue channels, including partnerships with esteemed entities such as Metro, SAFRA, and Changi Airport Group.

2017 - 2020 (Key Account Manager)

• Manage and maintain strategic partnerships with over 100 local and international crowdfunded creators and vendors.
• Overseeing e-commerce channels and collaborating closely with Marketing team to successfully execute regular sales campaigns.
• Directly collaborating with Head of IT and Design team to effectively manage listings across e-commerce channels
• Managed operational setup for franchise stores and maintained communication with key stakeholders in Malaysia, South Korea, and USA.
• Effectively managing online marketplaces, including Amazon, Lazada, Shopee, and 99SME.co, with track record of generating over $100k in annual net sales.

2017 - 2020 (Operations Lead)

• Supervising day-to-day retail front and back-end operations at regional level.
• Developing and refining SOPs to streamline and optimize business processes.
• Possessing extensive expertise in both local and global logistics and inventory management, with proficiency in platforms such as Shopify, Tradegecko, Easyship, Ninjavan, FedEx, DHL, and Shippit.

• Collaborated with cross-functional marketing and management teams to devise solutions and achieve common objectives.
• Oversaw all facets of store operations, encompassing organizational management, maintenance, and procurement functions.
• Enhanced sales process and tracking capabilities through successful implementation of new Point of Sale (POS) system
• Reinforced merchandising and promotional strategies to enhance customer engagement and drive sales growth.
• Conducted in-depth analysis of sales reports to identify and improve sales performance, facilitate inventory management, and capitalize on emerging market trends.
• Oversee strategic planning and execution of Singapore Bike Show in 2017.

• Served as team leader responsible for overseeing group of five individuals in successful execution of company's demanding schedule of field exercises.
• Graduated from Specialist Cadet School
• Tasked with planning and coordination of battalion events and parades, including significant occasions such as Chief of Artillery Change of Command Parade and SAF Day Parade.
• Appointed to secondary role as Head of Logistics, responsible for liaising with external agencies and ensuring seamless support coordination.