Aniruddha Das

Responsible for growing SASE business by developing strategic partners, focused distributors and programmatic campaigns across ASEAN

• Launched Top Gun Partner campaign on SASE to onboard and grow the Deal Reg percentage contribution by 9%YoY by activating 15 focus partners.
• Achieved 165% in FY24 and 93% in FY23 by collaborating with in-country sales and channel managers to align SASE high value deals with focus partners and distributors
• Build Go-To-Market plan with strategic partner to map business goals, drive executive handshake, facilitate account mapping, drive customer engagements, promote partner services and grow competency capability.
• Orchestrated partner led customer EBC, discovery workshops, platform demos by fostering close coordination with Palo Alto Networks and partner sales, marketing and channel teams to drive pipeline.
• Championed the launch and adoption of Secure Enterprise Browser product across JAPAC ecosystem by facilitating partner profiling, pipeline creation incentives, comprehensive training and partner resources and deployment certification across 14 partners and distributors.
• Established Palo Alto Networks SSE deployment competency for NTT, 3 in-country focus partners and both regional distributors by facilitating engineer certification and successful project completion with assessments.

• Achieved 127% of plan while driving Cisco CPE business with local and regional service providers including Singtel, Starhub, M1 Net, Tata Communications and Inmarsat.
• Formidable experience in driving Service Provider as a channel business across local and global service providers.
• Drove sales acceleration to build pipeline leveraging SMB managed services, digital marketing campaigns and sales incentives to grow Cisco wallet share and market outreach.
• Land wins in high-value telco sell thru accounts like ADIDAS, Bangkok Bank, Mitsui with solution selling and bundled service offering helping in digital transformation.
• Net New Logo Wins: Mind champs, Fullerton Healthcare, AWWA, NTUC Club.

• Close collaboration within volume program office for launching Cisco Business in ASEAN with partners and distributors.
• Drove double digit growth for 5 consecutive quarters achieving 108% of target in FY18 through volume business.
• Creating cross architecture promotion offers with Cisco Business portfolio using dynamic pricing and model comparison.
• Driving workshops for regional partners with distributors to deliver portfolio positioning, competitive landscape, licensing and pricing.
• Speaker in partner events and distributor webinar and industry summits : Ingram Cloud and Security Summit, Cisco Innovate, IDEA Webinar, PHILSME.

• Responsible for driving infrastructure new product introductions, competitive product analysis, product lifecycle journey with refresh and EOS across APJ Commercial business.
• Develop competitive battlecard's and best practice guides for positioning switches, routers, wireless and firewall
• Showcasing CXO Level Demonstrations on Cisco wifi mobility express and Cisco umbrella ransomware threat defense.

• Provide wireless pre-sales support for Singapore and Malaysia that led to customer wins in Global Foundries, Rasa Sentosa, Ascott, Tolaram, UUM, UTM.
• Led wifi POC to close NTUC Club as the first Cisco Meraki win in ASEAN.
• Engaged in lighthouse wifi POC project for Petronas to provide secured wifi on twin towers hosting head of business and Operation team.
• Worked in close coordination with Singapore partner team and Cisco Meraki to win Regional Cloud Wifi RFI tender by Singtel.

• Responsible for executing security POC's across ASEAN.
• Drive quarterly enablement's with partners on Borderless Networks portfolio.