Alex Tan
A Proven Sales Leader
Singapore
Summary
A highly results-driven individual with forward-thinking approach centred on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
32
32
years of professional experience
3
3
Languages
Work History
Vice President Sales & Operations, Asia-Pacific
TRUSTYOU PTE LTD
7 2017 - 04.2024
- Managing a team of business development, account management and client success managers across the Asia-Pacific region.
- Responsible for the design and implementation of strategic plans and specific tactics to drive increased hotel clients as well as retaining and upselling to existing clients using the TrustYou Online Reputation Management solutions.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Director of Hotel Solutions, Asia-Pacific
HOTEL RESERVATION SERVICE (HRS)
08.2015 - 06.2017
- Developed high-performing teams by providing leadership, mentorship, and guidance to the team in the acquisition and the active development of hotel partners, as well as to ensure effective implementation of the defined market strategy and the optimization of the margins achieved in the managed markets.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drove continued business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
Regional Product Director, Asia-Pacific
DESTINATIONS OF THE WORLD
08.2014 - 11.2014
- Successfully developed strategies in contracting of hotels and land services for the Asia-Pacific region.
- To set-up office in Singapore and expand presence in Australia, Japan, South Korea and China in addition to the existing markets in South East Asia as part of the company's expansion plan in Asia-Pacific.
Head of Sourcing – Asia (promoted in 2011)
GULLIVERS TRAVEL ASSOCIATES (GTA)
05.2008 - 07.2014
- Overseeing 5 hotel sourcing teams across Singapore, Indonesia, Malaysia, Taiwan and China; covering hotel contracting in 6 destinations – Singapore, Malaysia, Brunei, Indonesia, Taiwan and China.
- Designed and implemented strategic plans and specific tactics to drive increased hotel content acquisition in terms of type, quantity, quality and profitability in order to achieve targets for the region.
Director of Sales & Account Management
CARLSON WAGONLIT TRAVEL
05.2007 - 01.2008
- Managed a team of managers from sales, account management and MICE departments with the intention of providing a holistic approach to travel management for the clients.
- Key responsibilities included integrating the processes of the three departments to enable more efficient delivery of optimal performance in travel management for the clients, to increase customer acquisition and retention rates, and to ensure highest level of profitability for the company.
- Redesigned business review presentation decks to provide better insight into the effectiveness of the travel policies and to identify opportunities for improvements.
Strategic Account Director/Sales & Account Management Director, South Asia
PEGASUS SOLUTIONS INC.
06.2005 - 04.2007
- A newly created position with dual roles of managing both supply (hotels) and demand generating (travel agents/travel websites) customers.
- Main responsibilities included managing of top accounts to ensure high level of customer satisfaction, identifying new opportunities to ensure incremental business growth, contract negotiations/renewals for all strategic accounts in the South Asia region for the company and providing leadership as well as coaching to the account management team.
Director of Sales / Asia
WORLDHOTELS
04.2002 - 05.2005
- Responsibilities included taking charge of regional sales of hotel rooms of WORLDHOTELS' portfolio of almost 500 hotels across the globe to the Asian markets, as well as providing leadership and support to the sales team in Singapore and a network of appointed preferred agents in key Asian cities.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
Marketing Manager
TTG ASIA MEDIA PRIVATE LIMITED
05.2001 - 04.2002
- Main responsibilities included conceptualizing, developing and marketing an Internet travel portal as an extension of the printed travel publication products of the company.
Director of Sales
THE ELIZABETH HOTEL
07.1999 - 05.2001
- Being transferred back to The Elizabeth Hotel from Albert Court Hotel with the mission of getting the Sales Department back in order following a series of resignations that resulted in drastic drop in average hotel occupancy and average room rates.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Director of Sales
ALBERT COURT HOTEL
07.1995 - 06.1999
- Rejoined the Far East Organization Hotel Division (which also owns The Elizabeth Hotel) following a request from the Group General Manager and posted to Albert Court Hotel as Assistant Director of Sales taking charge of the Sales Department.
- Achieved sales goals and profitability targets by cultivating and securing new customer relationships.
Manager - InnFax
ST ELECTRONIC & ENGINEERING LIMITED
02.1995 - 06.1995
- Main responsibilities included formulating and implementing sales strategies to sell InnFax service, a hotel in-room fax system, to hotels in Singapore.
Senior Sales Manager
THE ELIZABETH HOTEL
09.1992 - 02.1995
- Joined the hotel as part of the pre-opening team taking charge of the travel agent and airlines business segments of the hotel.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Senior Sales Manager
AMARA HOTEL
09.1991 - 09.1992
- Main responsibilities were to develop and manage the travel agent business segment of the hotel.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
Sales Executive
INTERNATIONAL THEME PARKS (S) PRIVATE LIMITED (Haw Par Villa)
06.1990 - 08.1991
- Joined the company as part of the pre-opening team
- Main responsibilities included planning and implementing sales strategies to increase ticket sales from travel agencies to Haw Par Villa.
Marketing Officer
SENTOSA DEVELOPMENT CORPORATION
07.1988 - 05.1990
- Primary responsibilities were to develop and execute marketing strategies to promote Sentosa Island as a venue for corporate outings and functions, family days and theme/incentive parties.
Executive - Education
YAMAHA MUSIC (M) SDN BHD
09.1985 - 04.1988
- Being attached to the head office in Kuala Lumpur, my main responsibilities were to develop and execute nationwide marketing campaigns to promote the electone and guitar music courses across Malaysia.
Education
Graduate Diploma in E-Commerce Marketing -
Marketing Institute of Singapore
SingaporeMaster of Business Administration specialising in Marketing - undefined
University of Southern Queensland
Bachelor of Arts with double majors in Commerce and Economics - undefined
University of Toronto
Ontario Secondary School Honours Graduation Diploma - Grade 13 - undefined
Cosmopolitan College
Skills
Personal Information
- Date of Birth: 4 September 1963
- Gender: Male
- Nationality: Malaysian (Singapore PR)
- Marital Status: Married
References
References are available upon request.
Timeline
Director of Hotel Solutions, Asia-Pacific
HOTEL RESERVATION SERVICE (HRS)
08.2015 - 06.2017
Regional Product Director, Asia-Pacific
DESTINATIONS OF THE WORLD
08.2014 - 11.2014
Head of Sourcing – Asia (promoted in 2011)
GULLIVERS TRAVEL ASSOCIATES (GTA)
05.2008 - 07.2014
Director of Sales & Account Management
CARLSON WAGONLIT TRAVEL
05.2007 - 01.2008
Strategic Account Director/Sales & Account Management Director, South Asia
PEGASUS SOLUTIONS INC.
06.2005 - 04.2007
Director of Sales / Asia
WORLDHOTELS
04.2002 - 05.2005
Marketing Manager
TTG ASIA MEDIA PRIVATE LIMITED
05.2001 - 04.2002
Director of Sales
THE ELIZABETH HOTEL
07.1999 - 05.2001
Director of Sales
ALBERT COURT HOTEL
07.1995 - 06.1999
Manager - InnFax
ST ELECTRONIC & ENGINEERING LIMITED
02.1995 - 06.1995
Senior Sales Manager
THE ELIZABETH HOTEL
09.1992 - 02.1995
Senior Sales Manager
AMARA HOTEL
09.1991 - 09.1992
Sales Executive
INTERNATIONAL THEME PARKS (S) PRIVATE LIMITED (Haw Par Villa)
06.1990 - 08.1991
Marketing Officer
SENTOSA DEVELOPMENT CORPORATION
07.1988 - 05.1990
Executive - Education
YAMAHA MUSIC (M) SDN BHD
09.1985 - 04.1988
Vice President Sales & Operations, Asia-Pacific
TRUSTYOU PTE LTD
7 2017 - 04.2024
Graduate Diploma in E-Commerce Marketing -
Marketing Institute of Singapore
Master of Business Administration specialising in Marketing - undefined
University of Southern Queensland
Bachelor of Arts with double majors in Commerce and Economics - undefined
University of Toronto
Ontario Secondary School Honours Graduation Diploma - Grade 13 - undefined
Cosmopolitan College
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