Summary
Overview
Work History
Education
Skills
Personal Information
References
Timeline
Generic

Alex Tan

A Proven Sales Leader
Singapore

Summary

A highly results-driven individual with forward-thinking approach centred on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Overview

32
32
years of professional experience
3
3
Languages

Work History

Vice President Sales & Operations, Asia-Pacific

TRUSTYOU PTE LTD
7 2017 - 04.2024
  • Managing a team of business development, account management and client success managers across the Asia-Pacific region.
  • Responsible for the design and implementation of strategic plans and specific tactics to drive increased hotel clients as well as retaining and upselling to existing clients using the TrustYou Online Reputation Management solutions.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

Director of Hotel Solutions, Asia-Pacific

HOTEL RESERVATION SERVICE (HRS)
08.2015 - 06.2017
  • Developed high-performing teams by providing leadership, mentorship, and guidance to the team in the acquisition and the active development of hotel partners, as well as to ensure effective implementation of the defined market strategy and the optimization of the margins achieved in the managed markets.
  • Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
  • Drove continued business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.

Regional Product Director, Asia-Pacific

DESTINATIONS OF THE WORLD
08.2014 - 11.2014
  • Successfully developed strategies in contracting of hotels and land services for the Asia-Pacific region.
  • To set-up office in Singapore and expand presence in Australia, Japan, South Korea and China in addition to the existing markets in South East Asia as part of the company's expansion plan in Asia-Pacific.

Head of Sourcing – Asia (promoted in 2011)

GULLIVERS TRAVEL ASSOCIATES (GTA)
05.2008 - 07.2014
  • Overseeing 5 hotel sourcing teams across Singapore, Indonesia, Malaysia, Taiwan and China; covering hotel contracting in 6 destinations – Singapore, Malaysia, Brunei, Indonesia, Taiwan and China.
  • Designed and implemented strategic plans and specific tactics to drive increased hotel content acquisition in terms of type, quantity, quality and profitability in order to achieve targets for the region.

Director of Sales & Account Management

CARLSON WAGONLIT TRAVEL
05.2007 - 01.2008
  • Managed a team of managers from sales, account management and MICE departments with the intention of providing a holistic approach to travel management for the clients.
  • Key responsibilities included integrating the processes of the three departments to enable more efficient delivery of optimal performance in travel management for the clients, to increase customer acquisition and retention rates, and to ensure highest level of profitability for the company.
  • Redesigned business review presentation decks to provide better insight into the effectiveness of the travel policies and to identify opportunities for improvements.

Strategic Account Director/Sales & Account Management Director, South Asia

PEGASUS SOLUTIONS INC.
06.2005 - 04.2007
  • A newly created position with dual roles of managing both supply (hotels) and demand generating (travel agents/travel websites) customers.
  • Main responsibilities included managing of top accounts to ensure high level of customer satisfaction, identifying new opportunities to ensure incremental business growth, contract negotiations/renewals for all strategic accounts in the South Asia region for the company and providing leadership as well as coaching to the account management team.

Director of Sales / Asia

WORLDHOTELS
04.2002 - 05.2005
  • Responsibilities included taking charge of regional sales of hotel rooms of WORLDHOTELS' portfolio of almost 500 hotels across the globe to the Asian markets, as well as providing leadership and support to the sales team in Singapore and a network of appointed preferred agents in key Asian cities.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.

Marketing Manager

TTG ASIA MEDIA PRIVATE LIMITED
05.2001 - 04.2002
  • Main responsibilities included conceptualizing, developing and marketing an Internet travel portal as an extension of the printed travel publication products of the company.

Director of Sales

THE ELIZABETH HOTEL
07.1999 - 05.2001
  • Being transferred back to The Elizabeth Hotel from Albert Court Hotel with the mission of getting the Sales Department back in order following a series of resignations that resulted in drastic drop in average hotel occupancy and average room rates.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.

Director of Sales

ALBERT COURT HOTEL
07.1995 - 06.1999
  • Rejoined the Far East Organization Hotel Division (which also owns The Elizabeth Hotel) following a request from the Group General Manager and posted to Albert Court Hotel as Assistant Director of Sales taking charge of the Sales Department.
  • Achieved sales goals and profitability targets by cultivating and securing new customer relationships.

Manager - InnFax

ST ELECTRONIC & ENGINEERING LIMITED
02.1995 - 06.1995
  • Main responsibilities included formulating and implementing sales strategies to sell InnFax service, a hotel in-room fax system, to hotels in Singapore.

Senior Sales Manager

THE ELIZABETH HOTEL
09.1992 - 02.1995
  • Joined the hotel as part of the pre-opening team taking charge of the travel agent and airlines business segments of the hotel.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.

Senior Sales Manager

AMARA HOTEL
09.1991 - 09.1992
  • Main responsibilities were to develop and manage the travel agent business segment of the hotel.
  • Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.

Sales Executive

INTERNATIONAL THEME PARKS (S) PRIVATE LIMITED (Haw Par Villa)
06.1990 - 08.1991
  • Joined the company as part of the pre-opening team
  • Main responsibilities included planning and implementing sales strategies to increase ticket sales from travel agencies to Haw Par Villa.

Marketing Officer

SENTOSA DEVELOPMENT CORPORATION
07.1988 - 05.1990
  • Primary responsibilities were to develop and execute marketing strategies to promote Sentosa Island as a venue for corporate outings and functions, family days and theme/incentive parties.

Executive - Education

YAMAHA MUSIC (M) SDN BHD
09.1985 - 04.1988
  • Being attached to the head office in Kuala Lumpur, my main responsibilities were to develop and execute nationwide marketing campaigns to promote the electone and guitar music courses across Malaysia.

Education

Graduate Diploma in E-Commerce Marketing -

Marketing Institute of Singapore
Singapore

Master of Business Administration specialising in Marketing - undefined

University of Southern Queensland

Bachelor of Arts with double majors in Commerce and Economics - undefined

University of Toronto

Ontario Secondary School Honours Graduation Diploma - Grade 13 - undefined

Cosmopolitan College

Skills

  • Team Leadership

  • Strategic Planning

  • Coaching and Mentoring

  • Decision-Making

    • Personal Information

    • Date of Birth: 4 September 1963
    • Gender: Male
    • Nationality: Malaysian (Singapore PR)
    • Marital Status: Married

    References

    References are available upon request.

    Timeline

    Director of Hotel Solutions, Asia-Pacific

    HOTEL RESERVATION SERVICE (HRS)
    08.2015 - 06.2017

    Regional Product Director, Asia-Pacific

    DESTINATIONS OF THE WORLD
    08.2014 - 11.2014

    Head of Sourcing – Asia (promoted in 2011)

    GULLIVERS TRAVEL ASSOCIATES (GTA)
    05.2008 - 07.2014

    Director of Sales & Account Management

    CARLSON WAGONLIT TRAVEL
    05.2007 - 01.2008

    Strategic Account Director/Sales & Account Management Director, South Asia

    PEGASUS SOLUTIONS INC.
    06.2005 - 04.2007

    Director of Sales / Asia

    WORLDHOTELS
    04.2002 - 05.2005

    Marketing Manager

    TTG ASIA MEDIA PRIVATE LIMITED
    05.2001 - 04.2002

    Director of Sales

    THE ELIZABETH HOTEL
    07.1999 - 05.2001

    Director of Sales

    ALBERT COURT HOTEL
    07.1995 - 06.1999

    Manager - InnFax

    ST ELECTRONIC & ENGINEERING LIMITED
    02.1995 - 06.1995

    Senior Sales Manager

    THE ELIZABETH HOTEL
    09.1992 - 02.1995

    Senior Sales Manager

    AMARA HOTEL
    09.1991 - 09.1992

    Sales Executive

    INTERNATIONAL THEME PARKS (S) PRIVATE LIMITED (Haw Par Villa)
    06.1990 - 08.1991

    Marketing Officer

    SENTOSA DEVELOPMENT CORPORATION
    07.1988 - 05.1990

    Executive - Education

    YAMAHA MUSIC (M) SDN BHD
    09.1985 - 04.1988

    Vice President Sales & Operations, Asia-Pacific

    TRUSTYOU PTE LTD
    7 2017 - 04.2024

    Graduate Diploma in E-Commerce Marketing -

    Marketing Institute of Singapore

    Master of Business Administration specialising in Marketing - undefined

    University of Southern Queensland

    Bachelor of Arts with double majors in Commerce and Economics - undefined

    University of Toronto

    Ontario Secondary School Honours Graduation Diploma - Grade 13 - undefined

    Cosmopolitan College
    Alex TanA Proven Sales Leader