Zuo Qiang (Joe) Lim
Singapore
Summary
Dynamic digital marketing professional with a strong skill set in optimizing traditional marketing methods through advanced automation and AI. Demonstrated expertise in enhancing customer journeys, improving conversion rates, and boosting ROI. Proficient in leveraging data-driven insights to drive effective and personalized marketing strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Business Marketing Communication Specialist - Digital APAC
Agilent Technologies
04.2021 - Current
- Spearhead the optimization of marketing campaign processes, enhancing efficiency and streamlining internal workflows
- Transform CRM and marketing platform data into actionable insights with dynamic dashboards and reports
- Implement tech-driven automation solutions to streamline workflow and improve process efficiency
- Enhance campaign performance through targeted retargeting and nurturing strategies, achieving higher engagement and ROI
- Design and execute EDM A/B testing to refine campaign engagement rates and effectiveness
- Analyze campaign results to develop and deploy impactful promotional tactics
- Drive lead generation and acquisition with well-designed online conversion forms
- Collaborate with marketing communications specialists to support daily operations and campaign success.
Digital Marketing Specialist
Cytiva (formerly GE Lifesciences)
04.2020 - 04.2021
- Marketo Campaigns: Designed and executed engaging email campaigns and microsites
- Cross-Channel Execution: Managed integrated communications across email, social media, and digital platforms
- Testing & Optimization: Implemented A/B and multivariate testing to boost conversions
- HTML & Coding: Ensured cross-device compatibility with meticulous HTML coding and reviews
- Workflow Automation: Streamlined and customized campaign workflows for local markets
- Real-Time Activations: Orchestrated real-time campaigns for on-ground impact
- Salesforce Integration: Automated lead assignments and created performance dashboards
- Ecommerce & Performance: Managed regional ecommerce projects and analyzed campaign ROI.
Digital Marketing Specialist
GE Healthcare
04.2019 - 04.2020
- Marketo Campaigns: Designed and executed engaging email campaigns and microsites
- Cross-Channel Execution: Managed integrated communications across email, social media, and digital platforms
- Testing & Optimization: Implemented A/B and multivariate testing to boost conversions
- HTML & Coding: Ensured cross-device compatibility with meticulous HTML coding and reviews
- Workflow Automation: Streamlined and customized campaign workflows for local markets
- Real-Time Activations: Orchestrated real-time campaigns for on-ground impact
- Salesforce Integration: Automated lead assignments and created performance dashboards
- Ecommerce & Performance: Managed regional ecommerce projects and analyzed campaign ROI.
Lead Qualification Executive & Campaign Manager (APAC & AUSTRALIA)
McGraw-Hill Education
07.2017 - 08.2018
- Marketo Campaign Execution: Created and implemented digital campaigns and marketing automation for lead generation and nurturing
- Training: Trained peers on Marketo best practices and system use
- Administration: Managed Marketo architecture, user accounts, and system setup
- Collaboration: Worked with Sales and Marketing teams to deliver effective campaigns and maximize ROI
- Design: Developed and coded EDMs and landing pages (HTML/CSS)
- Real-Time Campaigns: Executed real-time on-ground campaigns
- Salesforce Segmentation: Analyzed data to create targeted customer segments
- Lead Management: Implemented lead routing from Marketo and optimized lead qualification
- Reporting: Created automated dashboards and reports to track campaign performance and ROI.
Demand Generation Specialist APAC (Clinical Diagnostics Marketing)
Bio-Rad Laboratories
07.2015 - 07.2017
- Marketo & Salesforce Expertise: Campaign Execution: Developed and launched engaging EDMs (emails) and microsites using Marketo
- Lead Management: Automated lead assignment across Asia Pacific campaigns with Marketo integration in Salesforce
- Dashboard Creation: Designed and implemented custom marketing dashboards in Salesforce to meet business needs
- Performance Measurement: Analyzed campaign ROI and performance metrics in Salesforce for quarterly reviews
- Reporting & Optimization: Set up and optimized automated performance reports in Marketo to enhance campaign effectiveness
- Data Analysis: Extracted and analyzed customer data to identify trends and inform targeted marketing strategies
- Content Strategy: Planned and executed digital marketing content placement to maximize reach and engagement
- Ecommerce Management: Oversaw promotional activities and managed promo codes on the company's eCommerce site
- Calendar Management: Coordinated and managed the marketing calendar to ensure timely campaign execution.
Education
Bachelor of business, Marketing -
Royal Melbourne Institute of Technology
01.2014
High School Diploma, Information Technology -
Republic Polytechnic
01.2009
Skills
Platform Expertise
- Marketo, Eloqua
- Salesforce, SAP
- Sprinklr
- On24
- AtEvent
- Asana, Kapost
Skills
- Analytics and Reporting
- Web Coding
- Email Marketing
- Technical knowledge
- Social Media Management
- Strategy implementation
- Campaign Development
Accomplishments
- Global Roles & Permissions: Implemented a global roles matrix for Marketo users.
- Process Development: Developed a new process for managing digital marketing requests.
- Project Management: Led the creation of a Digital Campaign Request System.
- ON24 & ATEvent Implementation: Successfully rolled out ON24 and ATEvent platforms across APAC.
- Best Practices Guide: Developed and documented a comprehensive Marketing Operations Best Practices Guide.
- Automated Reporting: Established automated report delivery in Marketo with customized views for campaign owners.
- Designed and Built Analytical Dashboards: Created data-driven Salesforce dashboards to support informed commercial marketing decisions.
Certification
- Certified Marketo Expert from 2018 to 2020
Timeline
Senior Business Marketing Communication Specialist - Digital APAC
Agilent Technologies
04.2021 - Current
Digital Marketing Specialist
Cytiva (formerly GE Lifesciences)
04.2020 - 04.2021
Digital Marketing Specialist
GE Healthcare
04.2019 - 04.2020
Lead Qualification Executive & Campaign Manager (APAC & AUSTRALIA)
McGraw-Hill Education
07.2017 - 08.2018
Demand Generation Specialist APAC (Clinical Diagnostics Marketing)
Bio-Rad Laboratories
07.2015 - 07.2017
Bachelor of business, Marketing -
Royal Melbourne Institute of Technology
High School Diploma, Information Technology -
Republic Polytechnic
- Certified Marketo Expert from 2018 to 2020
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