Confluence
Zoe Toh
Head Of Advertising Operations - APAC
Singapore
Summary
Dynamic, people-centric operations leader with over 8 years of experience driving high-performance go-to-market teams across the APAC region. Demonstrated expertise in onboarding, training, and aligning sales, product, and technical stakeholders in more than 14 markets. Proficient in translating complex technical concepts into tangible business outcomes, fostering stakeholder trust, and promoting the adoption of innovative tools and processes. Thrives in fast-paced, ambiguous environments while committed to creating secure and seamless digital experiences.
Overview
8
8
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Head of Digital Ad Operations - APAC
BBC Studios
06.2024 - 11.2025
- Serve as strategic partner to commercial and sales leadership in diagnosing GTM challenges and shaping enablement strategy across APAC.
- Designed and led internal cross-training program bridging sales teams to improve confidence, collaboration, and execution.
- Regularly interface with SVPs and senior stakeholders to evaluate operational friction points and co-create scalable solutions.
- Initiated process alignment projects that improved campaign efficiency by 30% across regional teams.
- Built internal information networks to support enablement efforts in an environment with limited documentation and knowledge sharing.
Head of Ad Operations - APAC
Dailymotion
07.2020 - 02.2024
- Oversee day-to-day programmatic operations of 14 APAC markets across Dailymotion's network remotely, ensuring successful implementation of video campaigns achieving client KPIs.
- Recruited, trained, and developed a team of 5 sales representatives, resulting in an increase in sales performance, 13% YOY 20/21 and 71% in YOY 21/22.
- Achieved 100% Salesforce and JIRA sales process adoption through comprehensive onboarding and continuous support, eliminated workflow disruptions by standardizing processes.
Associate Product Manager, Growth
Unruly
10.2019 - 07.2020
- Led & empowered award-winning APAC Ops team (The Drum Best Engagement Media 2019)
- Improved cross-team fluency in programmatic sales through workshops, product updates, and resource creation, driving regional profitability.
Ad Operations Associate
Unruly
09.2018 - 10.2019
- Provided insight and campaign support to APAC sales teams by synthesizing performance data into actionable recommendations.
- Built trust with commercial teams by consistently resolving pain points and adapting solutions to market-specific needs.
Operations Executive
Unruly
09.2017 - 09.2018
- Created onboarding and documentation materials to improve knowledge transfer and internal process transparency.
Education
Bachelor of Social Sciences -
Singapore Management University
01.2016
Skills
Customer onboarding & success
Cross-functional stakeholder engagement
Cross-cultural communication
Technical & non-technical communication
Data-driven decision making
Digital project management
Team leadership
Effective communication
Active listening
Analytical thinking
Relationship building
Project management
Streamline processes
Certification
Coach Training Program, Coactive Training Institute
Software
JIRA
DV360
Google Ad Manager
Microsoft Suite
Interests
Languages and Culture
Alternative Healing Modalities
Health and Wellness
Timeline
Head of Digital Ad Operations - APAC
BBC Studios
06.2024 - 11.2025
Head of Ad Operations - APAC
Dailymotion
07.2020 - 02.2024
Associate Product Manager, Growth
Unruly
10.2019 - 07.2020
Ad Operations Associate
Unruly
09.2018 - 10.2019
Operations Executive
Unruly
09.2017 - 09.2018
Bachelor of Social Sciences -
Singapore Management University