Versatile Deputy Director with a wide range of experience in implementation, policy, and planning, driven by the purpose of optimising potential of individuals and systems. Works well with diverse stakeholders to accomplish objectives.
Overview
15
15
years of professional experience
Work History
Deputy Director (Media Division)
MCI
09.2022 - Current
Led teams to conduct media monitoring and social listening operations for WOG.
Developed and executed engagement strategy for North East Asia foreign media outlets to build Singapore's mindshare globally.
Oversaw ops-tech integration efforts in the division as business owner, ensuring timely completion and adoption of technological solutions.
Led the Election Media Workgroup secretariat which coordinates and delivers inter-agency comms and engagement efforts during PE2023.
Assistant Director (Research & Strat Messaging)
MOH
03.2017 - 07.2021
Pioneered data-driven communications within MOH, set up a structure to sense and make sense of public sentiments toward Singapore’s healthcare system, and engaged key partners to bridge policy-implementation gap.
Conducted social listening and offline research and translate insights into strategic communication messages and approaches, e.g., MediShield Life, COVID-19 crisis communication.
Developed and operationalized framework to address online fake news.
Part of the core team for Singapore’s first Citizen Jury on War on Diabetes.
Policy Analyst (National Medical Research Council)
MOH
12.2013 - 03.2017
Planned and reviewed MOH’s research agenda for the Research, Innovation, and Enterprise (RIE) 2020 funding tranche.
Developed and secured funding for Healthcare Research Strategy 2020 through projection of population’s needs, analysis of return of past investments, and engagement with multiple stakeholders.
Occupational Therapist
Institute Of Mental Health
02.2009 - 12.2013
Worked with a wide variety of mental health population, including patients with dementia, schizophrenia, addictions, autism, and other developmental disorders
Started the Adult Neurodevelopmental Disorder Outpatient Service, including securing funding, designing the protocol, and training of staff members.
Education
Masters of Public Administration -
Lee Kuan Yew School of Public Policy, NUS
SIngapore
05.2022
Bachelor of Science - Occupational Therapy
National Cheng Kung University
Taiwan
07.2008
Skills
Strategic Planning
Change Management
Strategic Communications
Stakeholder Engagement
Timeline
Deputy Director (Media Division)
MCI
09.2022 - Current
Assistant Director (Research & Strat Messaging)
MOH
03.2017 - 07.2021
Policy Analyst (National Medical Research Council)