Zheng Jing

• Acted as a liaison between Abbott Singapore and China-based teams to ensure alignment on branding, sales strategies, and campaign execution.
• Tracked and analyzed key e-commerce performance indicators (e.g., ROI, conversion rates, inventory turnover) to drive data-informed decisions.
• Coordinated cross-functional teams to resolve workflow issues and ensure timely and smooth execution of marketing campaigns.
• Analyzed consumer behavior and sales data from China platforms (e.g., Tmall, Douyin, Xiaohongshu) to localize strategies and improve performance.
• Supported marketing initiatives including KOL/influencer partnerships, livestream events, and Xiaohongshu content review and optimization.
• Developed and executed demand and supply planning strategies to ensure product availability while minimizing excess inventory.
• Monitored and maintained healthy Days on Hand (DOH) across key SKUs, balancing inventory turnover with service level targets.

Key Achievements:

• Achieved 86% year-over-year sales growth in 2023, and with standout performance from key brands:
• PediaSure: +227%
  Ensure: +110%
  PediaSure: +38%

• Achieved 300% of the planned sales target in 2024, significantly surpassing expectations through strategic product positioning, channel expansion, and data-driven campaign execution.
• Leveraged successful strategies from competitor brands to develop and position high-end product lines and conducted in-depth analysis of customer pain points (e.g., ingredient differences, sugar content, taste preferences) and product advantages to refine positioning.
• Repositioned products to elevate brand perception and successfully implemented a price increase strategy.
• Expanded into new digital channels including Douyin (TikTok China), Kuaishou, and Xiaohongshu enhancing brand visibility and customer reach

• Platform Management: Maintained and optimized PUMA’s e-commerce platform to ensure seamless functionality, user-friendly navigation, and high uptime performance.
• Customer Experience: Enhanced the online shopping journey by improving website usability, product presentation, and checkout processes, resulting in increased customer satisfaction and conversion rates. Improved positive seller rating from 95% to 98%.
• Order Fulfillment: Oversaw end-to-end order processing, from receipt to delivery, ensuring timely and accurate fulfillment in collaboration with warehouse and logistics teams. Improved order fulfillment rate from 56% to 99% through process optimization with logistics partners.
• Data Analysis & Reporting: Collected and analyzed performance data to identify trends, optimize operations, and support strategic decision-making across product offerings, marketing, and UX improvements.

• Managing key accounts for Johnson & Johnson Ecommerce on marketplaces such as Lazada, Shopee, Redmart, and Qoo10. Aveeno, Neutrogena, Listerine, Johnson's, OGX, Carefree, Stayfree, Regaine, Bactidol, Bengay are some brands in the portfolio.
• Achieved average 52% YoY GMV growth for Johnson & Johnson.
• Achieving sales targets while growing J&J's online presence and building strong partnerships with channels and brands.
• Key account manager for Joyoung to increase brand awareness and grow online presence on Lazada, Shopee, Supermom, and Fairprice.
• Achieve an average monthly growth rate of 150% for Joyoung all channels in 2021.
• Executed a comprehensive eCommerce strategy, including promotions & campaigns planning, store operations, OMS, EMS, and inventory management.
• Deliver weekly and monthly sales reports for internal and external performance evaluations.
• Onboarding new employees to our OMS and EMS systems and training them on platform execution.