Zen Koong
Summary
Dynamic Sales Manager with proven track record, adept in strategic account development and leading high-performing teams. Skilled in relationship building, I have successfully driven revenue growth and market expansion, demonstrating a keen business acumen and leadership qualities.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sales Manager
Gold Roast Food Industry Pte Ltd
03.2023 - 08.2024
- Company Overview: Viz Branz Pte Ltd.
- Responsible for MT, GT, HORECA, and Ecom.
- Leading a team of 4 van sales reps, 1 merchandiser, and 2 admins.
- Create and implement effective sales strategies for the modern trade channel, ensuring alignment with overall objectives.
- Evaluate market trends, consumer behavior, and competitor actions to identify potential growth opportunities, and assess potential risks.
- Developing business plans for launch in new markets.
- Value chain optimization optimizes the value chain to drive operational efficiency and enhance sales strategies.
- Setting of long-term three-year plans.
- Establish specific sales targets and key performance indicators.
- Present launch plans, sales, revenue, and expenses reports, and forecasts to C-level executives.
- Utilize historical data, market trends, and promotional campaigns to forecast sales for the trade channel.
- Define A&P budgets.
- Executing campaigns for brand awareness.
- Actively exploring new business opportunities, such as new sectors and channels.
- Track sales performance, scrutinize data, and proactively resolve issues to maximize sales opportunities.
- Identify gaps in trade, and implement strategies to fill the gap and improve market share.
- Identify potential sectors and market shifts while being fully aware of new products and competition status.
- Develop execution strategies for new product development, including a launch plan.
- Restructuring the sales team to achieve better optimization.
- Setting of team SOPs is needed for overall sales operations.
- Actively engaging buyers and store personnel on a regular basis.
- Negotiating trade terms, space buys, event space, with buyers, and store personnel.
- Planning of sales and merchandising route.
- Executing marketing activities, such as sampling and road shows.
- Restructuring of the commission structure.
- Creating sales incentives.
- Formulating new pricing strategies.
- Managing recruiting, objective setting, coaching, and performance monitoring of sales representatives.
- Planning and transitioning to a distributor model.
Sales Manager
U Gateway Pte Ltd
01.2015 - 01.2023
- Distribution of cosmetic products to local and overseas markets such as Malaysia, Indonesia, Myanmar, Vietnam and Thailand
- MOU signing with overseas trade partners
- Account Management for salons, General Trade and Modern Trade retailers
- Consumer sales through online platforms such as Shoppe and Lazada
- Planning of sales budgets and forecasts
- Analysing market and developing marketing promotions and campaigns
- Implementing go-to-market strategies
- Implementing marketing plans for various brands through various channels
- Surveying market and identifying new business opportunities
- Analysing data and providing solutions and strategies for key accounts to enhance sales figures and further develop business relationships
- Involved in organising and planning of trade shows
- Identifying problems and developing strategies for customer retention
- Ensuring targets are met by implementing supervision, monitoring and control strategies
- Involved in product research and development for current and new markets
- Train and lead team of sales executives
- Developing online sales channels and developing strategies
- Territory planning
- Negotiating contracts
- Monitoring Intellectual Property infringements
- Applying for Trademarks
- Submission of ITQ through Gebiz
- HR related tasks
- Operational related tasks such as: Planning of delivery schedules, monitoring of shipment and monitoring of warehouse inventory, compliance of fire and safety
- Procurement related tasks such as: Sourcing for new products and suppliers, evaluating potential suppliers, tracking orders for timely delivery, reviewing quality of purchased products, negotiating with suppliers, keeping abreast of market and price situation
Assistant Sales Manager
Eu Yan Sang (S) Pte Ltd
08.2020 - 04.2021
- Managing of Merchandisers to ensure products are properly displayed and ensuring that there is an adequate amount of stocks
- Negotiating contracts with clients for space such as gondolas, end caps and standees
- Maintain and update trade budgets, forecasts and expenses P&L
- Planning of monthly promotions
- Conducting monthly competitors survey
- Supporting customers advertisements such as quarterly catalogue promotions, newspaper promotions, Christmas promotions
- Develop strategic long term relationships with clients
- Preparing presentation decks for new product launches or seasonal launches for new listing
- Tight follow up on monthly AR
- Identifying new business opportunities
- Meeting and exceeding sales targets
Senior Sales Executive (Outdoor)
Oren Sport (S) Pte Ltd
04.2009 - 08.2014
- Wholesale supply of apparels, textile, garments such as t-shirts, polo tees, shirts, coveralls with or without printing or embroidery add ons
- Executing strategies given by company to achieve desired sales targets
- Establishing relationships with Key Decision makers
- Constantly involved in sales meetings to provide feedback and ideas to improve product quality, service and other sales and customer related issues
- Providing high level of customer service in hopes of ensuring future repeat orders
- Ensuring supply availability
- Meeting sales targets
Sales Executive (Outdoor)
Tami Systemtenik
06.2007 - 02.2009
- Direct sales of water purification dispensers to B2B and B2C consumers
- Constant cold calling done to achieve required sales visits
- Involved in marketing activities such as trade shows
- Constantly sending out direct mailers for lead generation
- Adopting aggressive sales techniques to close sales
- Providing high level of customer service to achieve excellent customer relationships
Sales Executive (Indoor)
Aspial Corporation Pte Ltd
01.2005 - 01.2007
- Retail sales of diamond and gold jewellery to consumers
- Required to use aggressive sales techniques to ensure on the spot closing
- Meeting targets assigned
Sales Assistant (Indoor)
V2 Communications Starhub
01.2001 - 01.2004
- Sales of mobile phones, cable TV, and broadband services to consumers.
- Managing the shop on a daily basis by ensuring cleanliness, updating promotional material, and managing the stock level.
- Consistently met revenue goals.
Education
Bachelor of Arts (Hons) - Marketing
University of the West of England
01.2014
Diploma - Sales and Marketing
Marketing Institute of Singapore
01.2012
O Level -
St Francis Methodist School
01.2001
N Level -
Presbyterian High School
01.1998
PSLE -
Henry Park Primary School
01.1992
Skills
- Microsoft Word
- Microsoft Navision
- Autocount
- Hubspot
- Canva
- Photoshop CS3
- Microsoft Excel
- Microsoft Powerpoint
- Negotiation Skills
- Time Management
- Leadership
- Communication
- Business Acumen
- Problem Solving
- Analytical Thinking
- Adaptability
- Rewards and Recognition
- Customer Service
- Creative Thinking
- Critical Thinking
- Attention to Detail
- Results Orientated
- Decision Making
- Conflict Resolution
- Multitasking
- Integrity
- Territory sales management
- Solution selling
- National account management
- Revenue forecasting
- Sales forecasting
- KPI analysis
- Sales presentation
- Strategic account development
- Key account development
- Exceptional multi-tasker
- Prospecting and telemarketing
- Lead database management
- Market research, forecasting, and analysis
- Rapport and relationship building
- Decisive
- Training and development
- Key account management
- CRM software
- Sales processes
- Database management
- Market intelligence
- Sales budgeting
- Pipeline management
- National accounts management
- Sales planning
- Price quote preparation
- Market and competitive analysis
- Social media savvy
- B to B sales
- Territory and account management
- Relationship building
- New business development
- Market research
- Business planning
- Sales team training
- Vendor relationship management
- Staff management
- Client relationship management
- Excellent communication skills
- Product knowledge
Certification
- WSQ: Microsoft Excel Intermediate & Advanced Level
Accomplishments
- Company Best Recruit (ARMY)
- Top Rookie (DTZ)
- Referral Letter
- Record Sales (Tami Systemtenik)
- Good Service Award (Aspial Corporation)
Personal Information
- Date of Birth: 07/08/80
- Nationality: Singaporean
Availability
Yes, Yes, Immediate
Languages
English
First Language
Chinese (Mandarin)
Intermediate (B1)
B1
Affiliations
- Class 3
References
References available upon request.
Timeline
Sales Manager
Gold Roast Food Industry Pte Ltd
03.2023 - 08.2024
Assistant Sales Manager
Eu Yan Sang (S) Pte Ltd
08.2020 - 04.2021
Sales Manager
U Gateway Pte Ltd
01.2015 - 01.2023
Senior Sales Executive (Outdoor)
Oren Sport (S) Pte Ltd
04.2009 - 08.2014
Sales Executive (Outdoor)
Tami Systemtenik
06.2007 - 02.2009
Sales Executive (Indoor)
Aspial Corporation Pte Ltd
01.2005 - 01.2007
Sales Assistant (Indoor)
V2 Communications Starhub
01.2001 - 01.2004
Bachelor of Arts (Hons) - Marketing
University of the West of England
Diploma - Sales and Marketing
Marketing Institute of Singapore
O Level -
St Francis Methodist School
N Level -
Presbyterian High School
PSLE -
Henry Park Primary School
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