Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Generic
Zekai Zhang

Zekai Zhang

Irvine

Summary

I have completed three internships in marketing operations and public relations. I am proficient in new media operations and content creation, providing innovative multimedia marketing solutions that significantly increased user engagement and retention. Notably, videos I created from Douyin(Chinese Tiktok) during the internship garnered over 1.13 million views in a single month. My strength in planning and executing public relations activities is demonstrated by my role as Head of the Human Resources Department in my university's student union, where I organized multiple external exchange events. My experience includes assisting in brand image enhancement strategies and effectively handling public relations crises, earning me the "Most Improved Intern" award. I possess excellent English speaking and writing skills, with a TOEFL score of 103 and I am highly adaptable, maintain a positive work attitude, and quickly integrate into teams, consistently making significant contributions.

Overview

4
4
years of professional experience

Work History

New Media Intern

HUPU SPORT(SHANGHAI)MEDIA CO LTD
05.2024 - 08.2024
  • Generated engaging video content for various new media platforms, integrating cutting-edge techniques to amplify brand impact.
  • Developed impactful video content by closely monitoring trending events and understanding user preferences, resulting in heightened user interaction and engagement.
  • Utilized professional video editing software to enhance the overall viewing experience for customers, resulting in high-quality visual output.

Public Relations Intern

Shanxi Home Mart Company
Shanxi
05.2022 - 09.2022
  • Streamlined data collection, organization, and analysis processes.
  • Managed and executed regular public relations campaigns.
  • Organized special events and managed urgent or unexpected situations.

Management Trainee (PR)

Shanxi Eden Corporation
Shanxi
09.2020 - 09.2021
  • Sharpened expertise through hands-on experience in various departments, culminating with a transition to the Public Relations department.
  • Public Relations Department: Maintained a professional standard by constantly keeping track of public sentiment, market fluctuations, and delivering reports promptly to influence strategic decisions made by hotel management.

Education

Master of Arts - Chinese Culture And Language

National University of Singapore
Singapre

Bachelor of Arts - Asian American Study, Ethnic study department

University of California, Riverside

BA - Business Management and Economics

San Diego State University

Skills

  • Market Research and Analysis
  • Content Writing
  • Social Media Marketing
  • Product Promotion
  • MS Office
  • Adobe (PS, InDesign)
  • Writing and editing

Hobbies and Interests

  • Basketball (Hong Kong High school Final 8; University-level competition)
  • Tennis (Adult group competition semifinals)
  • Track and Field (8 Hong Kong competition, 2 gold medal; Hong Kong Youth group marathon Top20)

Languages

Chinese (Mandarin)
First Language
English
Advanced (C1)
C1
Chinese (Cantonese)
Elementary (A2)
A2

Timeline

New Media Intern

HUPU SPORT(SHANGHAI)MEDIA CO LTD
05.2024 - 08.2024

Public Relations Intern

Shanxi Home Mart Company
05.2022 - 09.2022

Management Trainee (PR)

Shanxi Eden Corporation
09.2020 - 09.2021

Master of Arts - Chinese Culture And Language

National University of Singapore

Bachelor of Arts - Asian American Study, Ethnic study department

University of California, Riverside

BA - Business Management and Economics

San Diego State University
Zekai Zhang