Zayar Tint Shwe

Key Responsibilities

Took charge of 3 key accounts - Schesir, TropiClean and FuzzYard. Planning marketing campaigns with sales and marketing team to increase distribution points, visibility and sales.

• Monitored and created online advertising and social media campaigns to assess success of key sales period in Singapore.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral through our omni-marketing channel efforts for key brands.
• Schesir - Generated 25% increase in sales YOY through effective marketing strategies to grow new business.
• TropiClean - Generated 54% increase in sales YOY through effective marketing strategies, after a stagnated growth for the past 15 years.
• FuzzYard - Improved and boosted brand image by implementing focused marketing campaigns and engagement via social media after takeover from previous distributor.
• Built and strengthened strategic relationships with retailers and international brand owners.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Developed innovative marketing campaigns based on key objectives.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.

Key Responsibilities

Establishing a unique brand identity for Singaporean pet parents in the pets accessories market. Planning and tracking sales and marketing strategies digitally to promote products. Leverage by trend spotting current human fashion trends to develop new fashion accessories.

Key Achievements

• Consulted with product development team to overhaul products based on current fashion trend.
• From 2019 - 2020, generated 2700% increase in sales from e-commerce and event roadshows.
• Increase profit margins by 15% by channeling marketing efforts into e-commerce sales channel.