Zattul Iffah M.Z

• Oversee Broadcast Media Service operations team to deliver high quality service and Service Level to exceed client expectation.
• Manage & drive the current distribution solutions such as carriage & broadcast services, playout and live feed for any 3rd party broadcasters within Malaysia, APAC and globally.
• Work with Engineering and Operational teams to develop technologically advanced and cost- effective solutions for 3rd party clients.
• Work cross-functionally with internal stakeholders to serve as critical contact point for external clients in provisioning of broadcast/content services.
• Lead project teams and coordinate with vendors from project inception to successful implementation of solution within budget and timeline to achieve set objectives.
• Plan & manage CAPEX/OPEX budget items (including revenue) of current and future projects
• Develop 5-years Business Strategy plan for Broadcast Media Services Sales
• Conduct market analyze, track internal performance reporting and produce competitor-relative market studies.
• Monitor competitive landscape to identify potential business growth, form innovative strategies and execute to meet customer growth objectives.
• Championing development and adoption of new technologies for resource optimization.

• Led corporate domestic sales department - sales revenue within commercial, banking & transportation sectors for all business solutions related to Trusted Identification involving biometric solutions, facial recognitions, e- KYC, time attendance, access controls, payment & loyalty cards, automated fare collection and others related within Trusted ID and IT industry.
• Developed Sales Strategy to achieve target plotted for the department & ensuring achievement of the sales figures
• Designed new sales incentive scheme for IRIS
• Conducted stakeholders analysis for respective R &D, Project Management & Technical Support Team in ensuring product & solution competitiveness
• Main Contributor in Euro Master Visa (EMV) – Banking Cards Business Steering Committee

• Led non-retail sales for Newspaper Sales & Distribution (NSD) in which responsible of selling all 3 brands consisting New Straits Times, Berita Harian, Harian Metro.
• Designed Master Sales Strategical Plan for Non Retail Team since 2015 – 2017
• Designed New Incentive Plan for the Newpaper Sales & Distribution team
• Designed a Promotional Marketing Plan which significantly contribute in an increase of circulation numbers for both print & digital – resulting change in newspaper sales market trend certified by Audit Bureau Circulation Report dated June 2016 – Dec 2016
• Led sales & download of digital paper & digital apps park under NSTP (M) Group.
• Spearheaded the ground sales activation team for both physical & digital subscription drive (i.e Sales Activation TradeBlitz, ABPBH 2015 - 2017, Karnival Jom Heboh, Konsert 25th Anniversary Ledakan Harian METRO, Mountain Bike GP Harian Metro, NST C-Cycle 2017, NST SIR 2015 -2016, etc)
• Idea Contributor - Task Force Committee for NSD plus Digital Apps sales
• Idea Contributor - Task Force Committee for Integrated Media Offerings (involving all Platform within Media Prima Group)

• Led Regional Model Unit 1 - budget production & area of coverages resides by working hand in hand with branches residing under Central region, Perak region, East Coast and Sarawak region.
• Led Maybank Group Staff Insurance Takaful unit - offering Insurance & Takaful business specially tailored for Maybank Group Staff
• Spearheaded execution of campaign set by marketing within the stipulated guidelines, laws and set financials (costs / expenses)
• Idea contributions & rolled out business strategies and recommended strategic adjustments and actively contribute towards delivering results
• Observed sales secured complied with the company’s collection guidelines and adhere to the CBC guidelines for the business
• Steering committee member – Taskforce team to ensure compliance with Code of Ethics and Conduct
• As Communication & Content Manager in FYE2008, monitored & managed the Google Analytics, Facebook account and all advertising using social media and internet for Etiqa MotorTakaful portal
• Controls & led all communication/content related items involving strategic partners within the online channel
• Involved in planning and execution of Maybank Banca products in terms of online promotion/campaigns specifically in Maybank2u
• Introduced the enhanced content of MotorTakaful.com (online channel for Motor Takaful product)
• Developed the marketing calendar for all Etiqa online products and Etiqa products sold via Maybank2u
• Plan & Developed the communication strategy for the MotorTakaful online and the future project in within the pipeline
• Idea Contributor - decision making process on the business and operational process flow for new online portal project in Etiqa
• Main contributor - Business Requirement Documents for new online portal project in Etiqa.
• Appointed UAT Tester – all online insurance product within Etiqa & Maybank2u domain
• Brand governor for Etiqa Online Motor Takaful product sold within Etiqa partners / agent

• Assisted University Marketing Team in running Open Days for University
• Team Member – AIMHIGHER aspiration activities within Leeds vicinity
• Team Member - Team Building sessions.
• Event Team Member – Awareness campaign specifically on Tertiary Education
• Conduct campus tour for school children or any visitors

Worked in a special project & collaboration with AmBank > SmartLink - AmBank PrePaid MasterCard.

• New start up company - Prepared the Sales SOP, business process workflow & business guideline
• Introduced company & product to new prospective merchant/client/partner
• Event Manager for the product & company launch
• Prepared all company & product write up inclusive of translation for all the marketing material both print & online

• Prepare credit analysis paper for lending facilities above RM2.0million
• Manage & attend to business banking clients
• Sales & marketing of business banking products
• Establishing good rapport with existing clients and also new clients
• Manages account excesses and also raise facility excess approval
• Process new loans and also enhancements for existing clients