

Results-driven Assistant Vice President and Channel Manager specialising in content strategy, market analysis, and revenue generation. Led new revenue initiatives, format acquisition negotiations, and strategic content restructuring. Managed high-profile projects, including acclaimed dramas and international adaptations. Expertise in stakeholder engagement, team collaboration, and budget management to drive innovative content strategies that align with commercial goals.
Curi‑Curi Cinta – No.1 Astro drama (2019); end‑to‑end supervising producer, including narrative and commercial integrations.
Family Feud Malaysia – Localisation and relaunch of international game‑show format.