Salesforce
Zafran Zulkifli
Tech, SaaS Sales
Singapore
Summary
Results-driven enterprise and commercial-focused B2B technology sales professional with over 5 years of proven experience in the APAC region. Skilled in managing full-cycle enterprise sales, from prospecting to negotiation and close, emphasizing value-based selling and pipeline development in complex SaaS environments. Demonstrated track record of closing six-figure deals, nurturing multi-threaded relationships, and consistently exceeding revenue targets.
Thrives in new markets, excels in ambiguous situations, and adept at customizing solutions to diverse customer needs. Passionate about problem-solving, strategic storytelling, and delivering value that goes beyond the transaction. Excels in fast-paced environments that prioritize collaboration, curiosity, and customer-centricity.
Overview
8
8
years of professional experience
1
1
Certification
3
3
Languages
Work History
Business Development Specialist (APAC)
EveryMundo, a PROS Company
02.2023 - Current
- Closed $732K in new business in 2023, representing an 80% year-over-year growth over 2022.
- Delivered market research and sales analysis that increased outbound activities by 40%.
- Traveled across APAC to deliver tailored presentations, converting key prospects into customers.
- I represented the company at international travel-tech conferences, generating qualified leads.
- Maintained rigorous activity tracking via Salesforce for accurate forecasting and visibility.
Sales Development Consultant (ANZ)
Hexagon PPM
01.2022 - 02.2023
- Achieved 100% of YTD target by qualifying six sales opportunities monthly across Oil & Gas, Mining, and Utilities.
- Generated high-quality leads via Sales Navigator, Salesloft, ZoomInfo, and Drift.
- Created a pipeline of over $1 million by identifying key stakeholders and aligning solutions to business challenges.
- Collaborated with Account Executives and Sales Managers to align outreach strategies by vertical.
Business Development Representative (SG & ID)
Zendesk
06.2021 - 01.2022
- Achieved 130% YTD quota and received the 'Best Pipeline APAC' award for Q3 2021.
- Built a pipeline through senior stakeholder engagement (VP, COO, Head of CX).
- Partnered with marketing to qualify inbound leads, and align them to sales strategies.
- Delivered value-based messaging using Outreach, Cognism, and 6Sense to book high-intent meetings.
Account Management Executive
LGA Telecom Pte Ltd
08.2019 - 06.2021
- Managed 80 to 100 SMB clients and grew monthly recurring revenue by SGD 10,000.
- Achieved 200% of quota in Q1 2021 through upselling and cross-selling.
- Developed renewal and churn-reduction strategies via data analysis and tailored outreach.
- Delivered virtual and in-person sessions to promote SaaS and hardware services.
Customer Service Executive
Singapore Telecommunications Limited (Singtel)
03.2017 - 07.2019
- Enhanced customer satisfaction by promptly addressing inquiries and resolving issues.
- Managed high volume of inbound calls while maintaining a professional demeanor and ensuring timely resolution of issues.
- Reduced average call time through efficient problem-solving skills without sacrificing quality of service provided.
- Escalated critical customer issues to supervisor to avoid lost revenue and canceled policies.
Education
GED -
4 2011 - 3 2014
Skills
Client acquisition
Strategic business analysis
Sales presentations
Analytical skills
Relationship management
Competitive analysis
New business opportunities
Lead generation
CRM management
Certification
Foundations of Digital Marketing and E-commerce, Google, In Progress
Core Skills
Account Management, Business Development, Consultative Selling, Revenue Growth, Forecasting, Pipeline Management, Salesforce, LinkedIn Sales Navigator, Outreach, Salesloft, ZoomInfo, Cognism, Demandbase, 6Sense, Drift, Effective Communication, Executive Engagement, Critical Thinking, Creative Problem-Solving, English, Fluent, Malay, Fluent
Internships And Extracurriculars
- Hospitality internships in Rooms Division, Housekeeping, and Executive Club, Four Seasons Maldives, Regent Singapore, Traders Hotel (Hotel Jen), 2010-2014
- Director of Public Relations, Hotel FUZE Interest Group, Republic Polytechnic, 2012-2013, Led publicity and event promotion across the school community.
References
Available upon request.
Accomplishments
Awarded Best Pipeline APAC" award for Q3 2021 at Zendesk
Software
Salesloft
Outreach
ZoomInfo
Apolloio
LinkedIn Sales Navigator
Interests
Music
Traveling
Food
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Timeline
Business Development Specialist (APAC) - EveryMundo, a PROS Company
02.2023 - Current
Sales Development Consultant (ANZ) - Hexagon PPM
01.2022 - 02.2023
Business Development Representative (SG & ID) - Zendesk
06.2021 - 01.2022
Account Management Executive - LGA Telecom Pte Ltd
08.2019 - 06.2021
Customer Service Executive - Singapore Telecommunications Limited (Singtel)
03.2017 - 07.2019
Republic Polytechnic - GED,
4 2011 - 3 2014