Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Yvonne Chong

Yvonne Chong

Summary

Results-driven sales leader with over 17 years of experience in B2B sales and 12 years in team leadership. I specialize in building and leading high-performing teams, driving strategic growth, and delivering consistent revenue results. Known for my passion for coaching and developing talent, I empower teams to exceed targets through structured training, clear goal-setting, and a collaborative leadership style. My strengths lie in strategic negotiation, pipeline development, and aligning sales strategies with business objectives to maximize impact. I thrive in dynamic environments where innovation, agility, and people development are key to success—and I'm always looking for new challenges that allow me to grow while helping others do the same.

Overview

19
19
years of professional experience

Work History

Head of Corporate Sales

Lyreco Singapore Malaysia
11.2023 - Current


Successfully transformed the corporate sales team by implementing structured coaching frameworks, redefining performance metrics, and fostering a culture of accountability and collaboration—resulting in improved team engagement and a significant uplift in sales productivity


  • Lead corporate sales strategy across the region, aligning business goals with client needs to drive sustainable growth.
  • Build and manage high-performing sales teams, providing coaching and mentorship to elevate performance and engagement.
  • Identify, build, and maintain a robust pipeline of enterprise clients, closing high-value deals and expanding market share.

Franchise Owner

Mentalmatics
10.2021 - 11.2023


  • Empowering young minds through structured learning and mental math mastery.
  • Helping children develop strong foundational skills in arithmetic, concentration, and cognitive development
  • Manage daily operations, lead a dedicated team of educators, and engage with parents to ensure each child thrives

Regional Account Manager

KnowBe4
01.2022 - 08.2023


Driving cybersecurity awareness and behavior change across organizations by helping them build a strong 'human firewall.'


  • Manage the full sales cycle from prospecting to closing across assigned territories.
  • Build and maintain a robust pipeline of net new customers.
  • Deliver tailored security awareness solutions to meet client needs.
  • Forecast and report on sales performance and pipeline health.
  • Negotiate pricing and contract terms in alignment with company policies.
  • Collaborate with internal teams to ensure successful onboarding and customer satisfaction.

Business Development Manager

Pacific Internet
05.2021 - 12.2021


Closed a new enterprise deal within the first month of joining, accelerating pipeline momentum and demonstrating immediate impact on revenue generation.


  • Promoted a wide range of solutions including Data & Internet Services, Managed Services (Router, Firewall, Security, SD-WAN), Cloud-based Telephony (YouClink, MS Teams Connector), Corporate Mobile, and Voice Services (SIP Trunk, International Calling).
  • Identified and developed new business opportunities to achieve sales and profitability targets.
  • Built and maintained long-term customer relationships through consultative engagement and needs analysis.
  • Delivered accurate sales forecasts and performance reports to senior management.
  • Monitored market trends and competitor activity to identify emerging opportunities and adapt strategies accordingly.

Corporate Sales Account Manager

Lyreco Singapore Malaysia
01.2018 - 03.2021


Promoted to Corporate Sales Account Manager within the first two year of joining, in recognition of strong performance and leadership potential.


  • Developed and executed sales strategies to meet revenue and profitability targets.
  • Recruited, trained, and managed a team of Key Account Managers to exceed performance goals.
  • Conducted regular performance reviews and implemented coaching programs to enhance team effectiveness.
  • Collaborated with regional and global teams to align on strategic initiatives and customer solutions.
  • Designed and delivered sales training programs to support business objectives.
  • Created and revised internal policies to improve operational efficiency and customer satisfaction.

Key Account Manager

Lyreco Singapore Malaysia
04.2016 - 12.2017


Successfully closed a 5-year APAC-wide contract with a major enterprise client from the local Singapore market—expanding Lyreco’s regional footprint and setting a benchmark for strategic deal-making within the team.


  • Prospected and secured new business opportunities within key accounts.
  • Built and maintained a strong sales pipeline using CRM tools.
  • Conducted in-depth client needs analysis and presented customized business proposals.
  • Led complex contract negotiations and project bids aligned with business goals.
  • Collaborated with cross-functional teams to develop integrated solutions and expand service offerings.
  • Monitored market trends and competitive activity to inform sales strategy.

Account Manager

Royal Selangor
12.2011 - 04.2016


Successfully closed a 5-year corporate gifting deal with Singapore’s largest local bank, significantly boosting revenue and strengthening Royal Selangor’s presence in the financial services sector.


  • Projected and tracked sales revenue for both individual and departmental performance.
  • Developed and executed sales initiatives aligned with business goals and market trends.
  • Conducted cold calling and lead generation to identify new business opportunities.
  • Managed and grew key accounts through cross-selling and up-selling strategies.
  • Built and maintained strong relationships with clients at all levels.
  • Analyzed market trends and provided strategic feedback to the country manager.

Corporate Sales Manager

Avalo Conferences
09.2010 - 12.2011


Successfully launched an in-house training program for a new masterclass within the first 3 months, securing a major foreign investment bank as a client—demonstrating rapid execution and strong client trust.


  • Forecasted event P&L and managed budgeting to ensure profitability.
  • Led, motivated, and evaluated high-performing sales and operations teams.
  • Recruited and developed sales talent through structured interviews and assessments.
  • Designed and implemented sales strategies aligned with business goals.
  • Delivered persuasive sales presentations and crafted tailored business proposals.
  • Negotiated win-win agreements with clients and vendors.
  • Built and maintained strong relationships with senior-level clients across the Asia-Pacific region.

Corporate Sales Executive

TPGI Pte Ltd -The Pinnacle Group International
04.2009 - 09.2010
  • Achieved and exceeded personal sales targets through proactive outreach and relationship-building strategies.
  • Conducted cold calls to identify new business opportunities across diverse industries, enhancing market reach.
  • Delivered persuasive sales presentations and ensured timely follow-ups, converting leads into long-term clients.
  • Cultivated relationships with senior-level clients in the Asia-Pacific region, driving sustainable business growth.

Programme Executive

Pan Pacific Singapore
03.2008 - 04.2009


Drove membership engagement and sales growth through strategic marketing, data insights, and exceptional guest experiences in a luxury hospitality setting.

Officer, Customer Info & Services

Singapore Tourism Board
04.2006 - 03.2008


Enhanced visitor experiences by resolving inquiries, supporting events, and ensuring seamless front-line operations in Singapore’s tourism hub.

Education

Bachelor's degree - Business & Marketing

University of Wales
01.2012

Diploma - Hospitality Management

PSB Academy
01.2006

Skills

  • Teamwork & Collaboration
  • Team Leadership
  • Strategic Planning
  • Key Account Growth
  • Problem Solving
  • Relationship Building
  • Goals and Performance
  • Pipeline Management

Languages

English (Native or Bilingual)
Mandarin (Native or Bilingual)

Timeline

Head of Corporate Sales

Lyreco Singapore Malaysia
11.2023 - Current

Regional Account Manager

KnowBe4
01.2022 - 08.2023

Franchise Owner

Mentalmatics
10.2021 - 11.2023

Business Development Manager

Pacific Internet
05.2021 - 12.2021

Corporate Sales Account Manager

Lyreco Singapore Malaysia
01.2018 - 03.2021

Key Account Manager

Lyreco Singapore Malaysia
04.2016 - 12.2017

Account Manager

Royal Selangor
12.2011 - 04.2016

Corporate Sales Manager

Avalo Conferences
09.2010 - 12.2011

Corporate Sales Executive

TPGI Pte Ltd -The Pinnacle Group International
04.2009 - 09.2010

Programme Executive

Pan Pacific Singapore
03.2008 - 04.2009

Officer, Customer Info & Services

Singapore Tourism Board
04.2006 - 03.2008

Diploma - Hospitality Management

PSB Academy

Bachelor's degree - Business & Marketing

University of Wales
Yvonne Chong