Yusz Y
Summary
Creative professional with experience in crafting compelling and persuasive copy. Proven ability to drive engagement and achieve results through effective communication and collaboration. Expertise in developing content strategies, editing, and adapting to diverse project needs. Known for reliability, flexibility, and strong focus on teamwork.
Overview
6
6
years of professional experience
Work History
Creative Copywriter
MOST Digital
12.2023 - Current
- Conceptualise creative strategy and execution for clients including Eagle Brand, POKKA, Smucker's, Fujitsu Airstage
- Write compelling long-form and short-form copy, from brand narratives, website content, social media content to campaign headlines and taglines
- Developbrand voice and tone for social media brand
- Create copy for major ad campaigns
- Write copy in long and short form headlines
Creative Copywriter
LION & LION Digital
04.2023 - 12.2023
- Write copy for digital campaigns
- Brands include Vietjet SEA, Mars Inc (Pedigree, Temptations)
- Be comfortable writing in multiple styles and for multiple formats
- Come up with creative ideas/solutions based on the creative brief/strategy (to address clients' needs)
Creative Producer (Contract)
Mediacorp
08.2022 - 04.2023
- Produce video content such as podcasts and vlogs for Youtube channel, Clarity
- Write scripts for podcasts and video editing to push out social media bite-sized content
Freelance Writer
Hogarth Worldwide
08.2019 - 06.2020
Freelance Writer
TheHomeGround.Asia
08.2019 - 06.2020
Freelance Writer
Asatsu DK
08.2018 - 08.2019
- Write copy in long and short form headlines
- Ensure that all products are proofed and ready for delivery or posting
Education
BA - English Language and Literature
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
01.2028
Diploma - Business Studies
NGEE ANN POLYTECHNIC
01.2009
Skills
- Ideating creative concepts
- Creative strategy development
- Editing and proofreading
- Basic skills in video editing (Premiere Pro & CapCut)
- Monitoring creative trends and industry news
- Brand voice development
- Adaptive writing style
- Scriptwriting
- Style guidelines
- Content Creation
References
- Anamkika Roy, Former Supervisor at Asatsu DK, +65 8363 6354
- Seven Yu, Former Supervisor at MOST Digital, +65 9727 7895
Languages
English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)
Mandarin
Beginner (A1)
Timeline
Creative Copywriter
MOST Digital
12.2023 - Current
Creative Copywriter
LION & LION Digital
04.2023 - 12.2023
Creative Producer (Contract)
Mediacorp
08.2022 - 04.2023
Freelance Writer
Hogarth Worldwide
08.2019 - 06.2020
Freelance Writer
TheHomeGround.Asia
08.2019 - 06.2020
Freelance Writer
Asatsu DK
08.2018 - 08.2019
Diploma - Business Studies
NGEE ANN POLYTECHNIC
BA - English Language and Literature
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
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