Yun Chen

• Managed relationships with retail clients to ensure they were receiving maximum value from leasing opportunities, driving new tenancies, and ensuring smooth lease renewals
• Collaborated closely with property agents to identify and assess potential leasing opportunities, tailoring solutions to client-specific needs and market segments
• Conducted comprehensive market research to benchmark competitors’ rental and occupancy costs, providing data-driven insights to clients for optimal decision-making

• Conducted feasibility studies and cash flow analysis, providing strategic insights that directly contributed to clients’ financial decision-making and optimized lease outcomes
• Negotiated tenancy agreements with landlords, ensuring favorable terms and conditions were met, while managing legal reviews and payment processes for smooth transaction completion
• Developed strong client relationships with key accounts, including Alibaba, DoubleVerify, and Equis Fund Management, ensuring tailored solutions were provided to meet each client's unique needs
• Delivered training and guidance to clients regarding the use of office space and lease management systems, helping clients make informed, efficient decisions

Digital Platforms Marketing (CapitaStar)

• Supported marketing campaigns by generating copywriting and creating personalized content, resulting in over 300% growth in member linkage and driving over $2 million in mall sales
• Worked on developing personalized and automated digital solutions for business accounts, optimizing ad performance for 15+ clients
• Conducted training sessions for business teams to effectively use marketing tools and digital platforms to meet client-specific goals

Lease Management (Ascendas Logistics Portfolio)

• Coordinated internal processes and due diligence efforts to close leasing transactions worth over $10 million, ensuring seamless communication between all stakeholders and timely completion of deals
• Tailored solutions to clients' operational and logistical needs, ensuring leasing decisions aligned with their business objectives

Property Management (Galaxis)

• Led project management for maintenance and renovation works, ensuring efficient execution and compliance with client specifications and regulatory standards
• Delivered client-facing presentations and training regarding property handover processes and ongoing compliance