Yun Beng Li Lester
Bukit Batok
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Assistant Manager (Sales & Loyalty)
Best Petrol & Diesel Supply Pte Ltd
06.2022 - Current
- Company Overview: (A Joint Venture Company with Shell)
- Develop sales and marketing strategy to acquire and onboard new customers
- Working closely with marketing team to build & execute sales campaign to drive sales
- Responsible of hiring, training and managing a team of sales personnel to maximise customer acquisitions
- Grow customer share of wallet and volumes through retention and loyalty campaign
- Track and analyse effectiveness of sales and retention campaign
- Biggest accomplishment in 2024 by increasing substantial member base and volumes
- Reason for leaving: For better career prospect and widening of knowledge
Duty Manager
Shangri-La's Rasa Sentosa, Singapore
03.2021 - 04.2022
- Led a team of at least 5 Guest Service officers per shift to ensure smooth functioning of the Front Office (including reception, guest relations, concierge and call service centre)
- Managed the development and on-the-job training of team members, including monitoring and relaying information to the team regarding changes to guest requests or situation
- Ensure effective communication via daily briefing, weekly update and monthly brainstorming within the department
- Created positive work environment
- Established and executed controls to assure that the quality of service meets or exceeds standards
- Proficient in customer service excellence to create exceptional guest experience
- Equipped with basic first aid to handle any emergency and medical cases in the resort
- Oversee the process of service recovery for negative guest feedbacks while maintaining professionalism and upholding the brand image of the resort
- Demonstrate a high level of administrative competence such as providing explicit documentation for all incidents in the resort, ensure the smooth running of the resort’s night closing/audit process
- Demonstrate strong analytical qualities and intercommunication through identifying quality improvement trends and effectively communicate issue to the Front Office Manager
- Develop positive working relationships with various departments to co-ordinate on staffing levels according to daily movements
- Reason for leaving: To seek new opportunities to develop my skills and abilities
Retail Manager
Shangri-La's Rasa Sentosa, Singapore
07.2018 - 04.2022
- Led a team of at least 2 retail staff to ensure smooth running the retail store and café operations
- Driven to achieve good sales and profitability of the operations to meet budget requirements
- Regularly exceeded monthly sales goal
- Made realistic yearly budget projections
- Displayed a strong power of observation and initiate fresh ideas to achieve better sales results via visual merchandising, sourcing of relevant products and analysis of stock movement
- Identified potentials and taking initiatives to grow the business and improve overall guest experience in store
- Proficient in creating exceptional guest experience through various methods such as maintaining high quality service level of all team members and high standard of hygiene and cleanliness of cafe at all times
- Effectively control costs through economical utilization of manpower, material and equipment
- Maintain consistent communication with vendors on changes
- Collaborated closely with new vendors to ensure products in store consistently in trend and updated
- Participated in the resort’s cost-saving management during COVID period by volunteering as SG Clean Ambassador (April - July2020)
- Cross Train to Food & Beverage operation assisting with daycation service (August - December2020)
- Cross Train to Front Office as a Duty Manager handling daily hotel operation (January - Present)
- Reason for leaving: Company recognized my contributions and potential hence provided the opportunity to take up a bigger responsibility as a duty manager
Retail Manager
Fragrance Foodstuff Pte Ltd
05.2012 - 07.2018
- Dealing with seasonal food products for different Chinese festivals
- Lead the retail operations team to achieve business objectives and sales target
- Track record of hitting sales target on a monthly basis
- Manage at least 10 retail outlets and led a team of 20 –30 retail staff including supervisor
- Work closely with outlet supervisors to identify/resolve on any issues and opportunities
- Conduct regular analysis on sales, spending patterns, traffic/footfall and inventory level
- Maintain constant interaction with shopping mall management with regards to marketing promotions
- Manage overall manpower planning and recruitment
- Work closely with HR to come up with policies to improve work flow, increase staff satisfaction, retention and training opportunities
- Handle customer service and feedback
- Opening and setup for new outlets
- Manage Malls atrium fair and Expo/Suntec Food Fair
- Reason for leaving: Seeking better job opportunities
Intern
Marina Bay Sands Pte Ltd
09.2011 - 02.2012
- Trainee in In-Room Dining (Hospitality)
- Handle Internal/External meeting room setup in hospitality suites
- Provide quality customer service to guest
- Ensuring quality food delivered to guest room at all times
- Setting up buffet station in guest room for meetings and parties
- Reason for leaving: Internship completed
Shift Manager (Part-time)
SFBI (Asia) Pte Ltd (Pepper Lunch)
01.2009 - 01.2012
- Plan weekly staff schedule
- Deployment of staffs
- Handle customer complaint and requests
- Interacting with customer to gather positive and negative feedbacks if any
- Handles daily shift by ensuring Quality, Service and Cleanliness are in place to achieve smooth operation
- Execute training program schedule by Restaurant manager
- Achieve target and goals set for the restaurant
- Handle staff conflicts
- Ensuring no cash discrepancy
- Ordering of stock by following par level
- Reason for leaving: Found a Full-Time Job
Service Crew (Part-time)
SFBI (Asia) Pte Ltd (Pepper Lunch)
01.2005 - 01.2007
- Responsible for maintaining food or service quality and cleanliness of the station
- Liaise with customer requests and enquires
- Share workload with colleagues and helping one another
- Training and following up junior staff on standard operation procedures
- Assisting and coordinating with manager in managing station
- Reason for leaving: Enlistment for National Service
Education
Bachelor’s Degree - Commerce (Marketing)
Murdoch University
Singapore03-2017
Diploma - Tourism & Resort Management
Singapore Polytechnic
Singapore05-2012
Skills
- Communication Skills
- Safety Awareness
- Time Management
- Operations Management
- Manpower Management
- Inventory Control Management
- Detailed Oriented
- Excellent Customer Service
- Proven Sales Leadership
- Sales Analysis
Certification
- WSQ in Fire Life and Safety
- WSQ in First Aid
- WSQ in Food Hygiene
- WSQ in Foster Innovation Service
PERSONAL INFORMATION
English
Mandarin
Timeline
Assistant Manager (Sales & Loyalty)
Best Petrol & Diesel Supply Pte Ltd
06.2022 - Current
Duty Manager
Shangri-La's Rasa Sentosa, Singapore
03.2021 - 04.2022
Retail Manager
Shangri-La's Rasa Sentosa, Singapore
07.2018 - 04.2022
Retail Manager
Fragrance Foodstuff Pte Ltd
05.2012 - 07.2018
Intern
Marina Bay Sands Pte Ltd
09.2011 - 02.2012
Shift Manager (Part-time)
SFBI (Asia) Pte Ltd (Pepper Lunch)
01.2009 - 01.2012
Service Crew (Part-time)
SFBI (Asia) Pte Ltd (Pepper Lunch)
01.2005 - 01.2007
Bachelor’s Degree - Commerce (Marketing)
Murdoch University
Diploma - Tourism & Resort Management
Singapore Polytechnic
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