YULEE FOO
Summary
Seasoned executive with a dynamic and innovative mindset. Proven track record in driving commercial strategies and delivering exceptional results across diverse pharmaceutical roles. Demonstrated expertise in clinical pharmacy, with 6+ years of experience in Oncology, Rare Diseases, and Haematology within both Commercial and Medical Affairs domains. Adept at engaging stakeholders and achieving timely, accurate deliverables. Known for resourcefulness and a commitment to advancing patient outcomes.
Overview
1
1
year of professional experience
Work History
Medical Advisor (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
09.2023 - 09.2023
- Led and implemented all medical and scientific initiatives across the therapy areas of renal cell carcinoma (RCC), hepatocellular carcinoma (HCC), neuroendocrine tumours (NET), and acromegaly in Singapore and across the ASEAN region
- Key achievements: Served as the Medical Lead for ASEAN Somatuline Brand Plans; led cross-functional brand teams to develop concrete brand plans by providing strategic medical input, leading workstream delegations and promoting best-practice sharing across countries
- Set medical strategy for Singapore Cabometyx Brand Plans in alignment with commercial strategy and activities
- Led CaboNivo RCC medical launch readiness planning and execution in Singapore, from planning for insights gathering, access support, data dissemination, internal training, to launch KPIs setting and tracking
- Supported Marketing and Market Access to develop business proposal to list Cabometyx into MOH Medication Assistance Fund (MAF) in response to changes in cancer financing system in Singapore
- Selected as one of the 20 high potential talents globally for a 12-month Fast Tracking Talent Program which involves participating in leadership development workshops and a 4-6 month individual assignment
- Voted a Rising Star finalist in 'Global Patient Centricity Awards 2021' for pioneering patient-centric projects in Asia through collaborations with patient organisations in disease awareness projects and campaigns.
APAC Commercial Learning & Development Manager
BioMarin Pharmaceutical Inc
03.2023 - 08.2023
- Develop and lead training programs for APAC Commercial Operations, with specific focus on rare disease portfolio
- Collaborate with Commercial L&D Team from other regions to enhance commercial training programs in APAC
- Developed and delivered comprehensive disease knowledge and product training for new commercial hires in Australia
- Provided product refresher training for cross-functional colleagues across APAC, enhancing their product knowledge and collaboration
- Drove robust training programs to support the successful launch of Palynziq in Japan
- Led an ongoing commercial excellence project to develop a cross-functional dashboard for the APAC performance management system
- This dashboard will track key performance metrics and provide valuable insights for performance evaluation and decision-making.
Medical Science Liaison (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
03.2023 - 08.2023
- Provided high-level scientific and educational support to healthcare professionals (HCPs) across therapy areas, including RCC, HCC, NET, and acromegaly in Singapore
- Generated actionable insights into treatment and management practices of patients through advisory boards and interactions with key opinion leaders, leading to the identification of needs and gaps
- Crafted a data dissemination strategy and successfully organized over 10 scientific exchange meetings in RCC, HCC, and NET, in partnership with regional and global thought leaders
- Delivered structured, customised scientific trainings to commercial teams regularly, facilitating effective knowledge exchange with HCPs
- Received the 'ASEAN Be IPSEN Champion Team Award 2021' in recognition of the team's contribution to excellent cross-functional teamwork.
Community Pharmacist
Watson's Personal Care Stores Pte Ltd
07.2023 - 08.2023
- Managed pharmacy business and operations in a high traffic store, handling an average of 250 customers a day
- Supervised pharmacy technicians and mentored pharmacy interns, ensuring smooth operations and professional development
- Led a medication management project with the Agency for Integrated Care (AIC) at 2 nursing homes, resulting in a 50% reduction in drug-related problems and significant cost savings
- Delivered health talks at various national health promotion events, covering topics such as medication adherence and chronic disease management to audiences of up to 200 per event
- Awarded the 'Excellent Service Award (Gold)' in 2015 and 2016 by the Singapore Retailers Association for exemplary customer service.
Product Specialist (Oncology & Haematology)
Eisai Pte Ltd
01.2023 - 04.2023
- Managed oncology & haematology key accounts, including RCC, HCC, breast cancer, thyroid cancer, sarcoma, lymphoma, and glioma in Singapore
- Achieved consistent sales growth exceeding expectations by over 30%, earning top sales recognition
- Supported Lenvima launch strategy in RCC through effective key message delivery via 1:1 HCP engagement and hospital talks
- Developed user-friendly drug pricing calculator app and competitor info app for enhanced commercial team efficiency
- Received 'President Award FY2018' as one of Eisai Asia & Latin America Region's top 20 high performers.
ASEAN Commercial Excellence Project Manager
Ipsen Pharma Pte Ltd
09.2023 - 03.2023
- Managed business efficiency-gain projects and implementing digital solutions to uplift excellence and accelerate continuous growth across key ASEAN markets
- Developed and implemented integrated business dashboards and brand KPI trackers, resulting in actionable insights for effective management decision-making
- Built omni-channel capability through successful channel activation and strengthened hybrid selling competencies
- Developed a competency framework for in-field teams, incorporating customer CRM KPIs and deployed a new microapp learning tool to enhance learning and development.
Senior Sales Executive (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
05.2023 - 02.2023
- Managed oncology & rare diseases key accounts, focusing on therapy areas including RCC, HCC, NET, and acromegaly in Singapore
- Established and maintained meaningful HCP engagement to drive differentiation and adoption of Cabometyx (new launch product) and Somatuline (growth driver product)
- Achieved 100% penetration of Cabometyx in key accounts, resulting in a 20% increase in market share within a year of launch
- Supported the successful launch execution of Somatuline New Delivery System by facilitating launch talks and conducting injection workshops
- Created product performance dashboards and a call reporting tool using Excel and Power BI, enabling efficient key account management
- Awarded the 'ASEAN Be IPSEN Award 2020' for innovative contributions within the organization.
Education
Master of Business Administration (MBA) -
Quantic School of Business & Technology
07.2021
BSc. Pharmacy (Hons) -
National University of Singapore
06.2013
Skills
- Advanced Excel
- Power Query
- Power BI
- Financial Analysis with Excel
- Strategic Planning & Execution
- Project Management
- Brand Planning
- Relationship Management & Collaborations
- KOL Management & Development
- Customer Relationship Management
- Stakeholder Management
- Cross-functional Collaborations
- Communication & Analysis
- Scientific Communication
- Data Analytics & Visual Storytelling
- Training
Websites
Affiliations
ttt
Additional Information
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Languages
Arabic
Upper intermediate (B2)
Timeline
ASEAN Commercial Excellence Project Manager
Ipsen Pharma Pte Ltd
09.2023 - 03.2023
Medical Advisor (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
09.2023 - 09.2023
Community Pharmacist
Watson's Personal Care Stores Pte Ltd
07.2023 - 08.2023
Senior Sales Executive (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
05.2023 - 02.2023
APAC Commercial Learning & Development Manager
BioMarin Pharmaceutical Inc
03.2023 - 08.2023
Medical Science Liaison (Oncology & Rare Diseases)
Ipsen Pharma Pte Ltd
03.2023 - 08.2023
Product Specialist (Oncology & Haematology)
Eisai Pte Ltd
01.2023 - 04.2023
Master of Business Administration (MBA) -
Quantic School of Business & Technology
BSc. Pharmacy (Hons) -
National University of Singapore
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