PowerBi
Yuk Lun Law Andes
Hong Kong
Summary
Analytical Research Specialist with experience in research and data analysis. Detail-oriented and methodical professional successful in developing in-depth research projects. Best partner to different Stakeholder (i.e. Management, Strategy, Brand team and Bottlers) offering the right consumer and business insights with cross market experience. Reliable team player with excellent communication and problem-solving skills.
Overview
2
2
Languages
3
3
years of post-secondary education
24
24
years of professional experience
Work History
Assistant Manager, Knowledge and Insights
Coca-Cola China Limited
Hong Kong
11.2015 - Current
- As part of the two-person insight hub for Hong Kong, Mongolia and Macau, I have provided different insights and learnings to different stakeholders (i.e. Management team, Brand Team & Bottler or Customers) by using different research tools.
- Assist Senior Manager on the business planning process
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
- Integrate analytics into business routines, i.e. share performance sharing during the Business Planning process, monthly market share update and issued-based analysis.
- Leverage on the global protocol to develop the research that is more relevant & suitable for Hong Kong and Mongolia. Include adapting the Global Protocol, Product and concept test and some other Qualitative & Quantitative researches (incl. pricing, con-joint & focus group etc.)
- Ride on the local insight/ trend and recommended that can help to drive the growth of business for Hong Kong
- Connect with different markets to gather/ share best practice on research methods or learnings.
- Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
Researcher, Knowledge and Insights
Coca-Cola China Limited
06.2008 - 10.2015
- Assist Senior Manager on the business planning process
- Work independently on different research aspects
- Leverage on the global protocol to develop the research that is more relevant & suitable for Hong Kong and Mongolia. Include adapting the Global Protocol, Product and concept test and some other Qualitative & Quantitative researches (incl. pricing, con-joint & focus group etc.)
- Research Budget maintenance for K&I Senior Executive
Senior Executive
The Nielsen Company
Hong Kong
12.2004 - 05.2008
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries
- Planned, modified and executed research techniques, procedures and tests.
- Summarized search results by preparing written reports, graphs, fact sheets and tables.
- Analyzed statistical data using both modern and traditional methods.
- Resolved issues and recommended actions based on the research findings
Executive
The Nielsen Company
Hong Kong
05.1995 - 09.2003
- Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
- Planned, modified and executed research techniques, procedures and tests.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
- Summarized search results by preparing written reports, graphs, fact sheets and tables.
- Prepared materials for reports, presentations.
- Helped team meet regulatory requirements by coordinating documentation and filings.
Education
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
Hong Kong 09.2003 - 01.2004
High School Diploma -
The Hong Kong Polytechnic University, SPEED
Hong Kong 01.2001 - 02.2002
High School Diploma -
The Hong Kong Polytechnic University, SPEED
Hong Kong 01.2000 - 02.2001
Skills
Microsoft Applications like Word, Excel and Powerpoint
Software
Tableau
Timeline
Assistant Manager, Knowledge and Insights
Coca-Cola China Limited
11.2015 - Current
Researcher, Knowledge and Insights
Coca-Cola China Limited
06.2008 - 10.2015
Senior Executive
The Nielsen Company
12.2004 - 05.2008
Bachelor of Arts - Marketing And Public Relations
The Hong Kong Polytechnic University
09.2003 - 01.2004
High School Diploma -
The Hong Kong Polytechnic University, SPEED
01.2001 - 02.2002
High School Diploma -
The Hong Kong Polytechnic University, SPEED
01.2000 - 02.2001
Executive
The Nielsen Company
05.1995 - 09.2003
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