Adobe Photoshop
Yufan Lim
Singapore
Summary
All-rounder with rich experience in youth and volunteer work. Holds an excellent command of the English language, with a degree in communication studies majoring in journalism and experience in news-writing and copywriting. Hope to not just be an English teacher in Japan, but also interacting with students and colleagues of different backgrounds and cultures
Overview
18
18
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Owner
Marvelous Toys Pte Ltd
01.2016 - Current
- Started company from scratch
- Broke even in two years
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Have close to 10,000 user accounts on the store
- Built first version of online store and customised SEO
- Diversified revenue streams by constantly exploring new products and approaching new suppliers
- Managing of day-to-day business operations.
- Copywriting
- Set up relevant accounts (bank, ACRA, Shopify, social media)
- Handle marketing (Giveaway contests, unboxing videos, regular social media updates, live videos of Singapore Comic Con, blogging, etc...)
- Handling of all communication (e.g Customers, suppliers, partners, etc...)
- Daily updates of online store (listing new items, updating social media)
- Handling of accounts and bookkeeping via Xero
- Editing of product images with Adobe Photoshop.
Online Manager
Music Elements (Asia) Pte. Ltd.
10.2019 - 09.2020
- In charge of online sales and operation of music instrument store Music Elements
- Saw growth of 800% in sales within year of new website and web store set up
- Made first draft design of new website and online store (e.g
- Layout, colours, typography, images, photos, menus, fonts, etc...)
- Engaged web design and SEO customisation specialists to build new website and online store according to my requests according to my first draft design
- Photography of products, physical store, staff, and workshop
- Copywriting for product descriptions, on website in general, and its blog
- Uploading of over 10,000 products and its variants
- Listing of new products
- Creating collections for categorisation of products
- Took weight and dimensions of in-stock products and their inventory
- Management of Instagram profile and Facebook page
- Manned physical store (at then-Oxley Bizhub) when required.
Content Writer
Nestia
09.2016 - 10.2016
- Writer for lifestyle, entertainment, and popular culture.
Research Assistant
Nanyang Technological University Singapore
09.2015 - 04.2016
- Under the supervision of Asst/Prof Natalie Pang, assisted in data collection and qualitative analysis for the research article 'Retweeting #WorldEnvironmentDay: A study of content features and visual rhetoric in an environmental movement' for Nanyang Technological University's Centre of Social Media Innovations for Communities
- Helped in the organising of the workshop 'Social Theory in Ageing Informatics' by Nanyang Technological University's Centre of Social Media Innovations for Communities.
Marketing Executive
Moove Media
03.2014 - 10.2014
- Took charge of Moove Media's two submissions for the Singapore Media Awards 2014 of which one made it into final five
- Organised Moove Media's annual CSR event Moove Media Hails Young Hearts, in which I facilitated youths in their organising of community outreach events
- Wrote media releases that were frequently picked up by media
- Did copywriting for marketing materials, in-house and filler advertisements, presentation decks, and reports
- Drafted communication for CEO and Vice-President of Marketing
- Managed company's Facebook page and social media campaigns in which awareness for company was raised
- Photographer for company events.
Journalist
SPH Media
01.2012 - 06.2012
- Journalist at The New Paper
- Writer for sports and news desks, and advertorials
- Specialised in writing for weekly sports feature, School Sports Star, which highlighted students who have done well in sports for their schools and have inspiring stories to share.
Intern
Touch Community Services
12.2005 - 03.2006
- Organised camps and facilitated students’ learning experiences as amentor during and after the camp as they planned and executed Service-Learning (SL) projects.
- Mentored at-risk youths
Education
Bachelor of Communication Studies, Communication and Media Studies - Journalism
Nanyang Technological University Singapore
Singapore 06.2008 - 05.2013
Skills
Social Media Marketing
undefinedCertification
M5: Rules and Regulations for Financial Advisory Services - Singapore College Of Insurance
Awards
Singapore Media Awards 2014 - Best Use of Out-of-Home (finalist)
- Association of Accredited Advertising Agents Singapore, 2014
Software
Microsoft Word
Microsoft Excel
Interests
Gym
Geek culture
Timeline
Online Manager
Music Elements (Asia) Pte. Ltd.
10.2019 - 09.2020
Content Writer
Nestia
09.2016 - 10.2016
Owner
Marvelous Toys Pte Ltd
01.2016 - Current
Research Assistant
Nanyang Technological University Singapore
09.2015 - 04.2016
Marketing Executive
Moove Media
03.2014 - 10.2014
Journalist
SPH Media
01.2012 - 06.2012
Bachelor of Communication Studies, Communication and Media Studies - Journalism
Nanyang Technological University Singapore
06.2008 - 05.2013
Intern
Touch Community Services
12.2005 - 03.2006
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