Yue Ting Tan
Global Marketer, Tech Enthusiast
Singapore
Summary
- Leading the Shopee Membership Clubs which has > 3mil members. Currently I manage key cross-functiona projects from end-to-end that drives the main pillars: member spend, acquisition, retention, engagement, cost optimization and brand investments.
- Ability to multitask and take on ad-hoc major projects regarding big campaigns analysis & planning (i.e. 11.11/12.12) and secondment in brand campaign team to manage external brand's super brand days
Overview
2
2
years of post-secondary education
2
2
years of professional experience
Work History
Associate, Regional Marketing - Planning & Project
Shopee
Singapore
06.2020 - Current
- Achieved high business impact (+52% member GMV in 6 month) and accelerated membership growth (+72% members in 6 months) through successfully collaborating in complex cross-functional projects to drive various regional initiatives (i.e. CRM, new features, new commercial deals)
- Completed in-depth reviews of market conditions and customer preferences. Set up automated regular cadence key metrics tracking. Well-versed in data-driven decision making and planning
- Planned, optimised and set target budget parameters to develop and implement marketing strategies by analyzing key commercial data (ADO/GMV/ABS) and consumer cost data (CIR%/CPO). Reduced Shopee cost by 10-20% over 2 months.
- In charge of Toys,Kids,Baby category B2B marketing account plans and sales program for Super Brand Day. Effective communicator and negotiator to facilitate external client's needs and internal stakeholders
Intern, Global Sales Strategy
Fonterra
Singapore
01.2020 - 06.2020
- Conceptualised regional route-to-market (RTM) sales playbook and performed on-site testing and improvement of SOPs with sales team to localise practices
- Improved B2B and internal IT tools by spearheading offline reporting to Tableau online reporting systems. Encouraged UI/UX optimisation and increased accuracy of reporting.
Intern, Cross Border
Shopee
Singapore
05.2019 - 08.2019
- Skilled in digital campaign ops optimisation. Achieved ADO +20% upliftfor cross border fashion category in > 20 campaigns
- Analysed internal demand trends and external fashion data to work with KAMs to negotiate for more deals and stocks from key cross border sellers
Education
BBA - Business Management, Marketing
Nanyang Technological University
Singapore 08.2018 - 06.2020
Timeline
Associate, Regional Marketing - Planning & Project
Shopee
06.2020 - Current
Intern, Global Sales Strategy
Fonterra
01.2020 - 06.2020
Intern, Cross Border
Shopee
05.2019 - 08.2019
BBA - Business Management, Marketing
Nanyang Technological University
08.2018 - 06.2020
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