Yuanqi Xu
Singapore
Summary
Results-oriented marketing and design professional with expertise in content marketing, social media design, and marketing operations across FMCG, new energy vehicles, and 4A (marketing, advertising, and public relations) agency sectors. Showcases robust business acumen, creative thinking, exceptional communication skills, adept project management and solid team collaboration abilities with over 2 year of working experience.
Overview
4
4
years of professional experience
Work History
Marketing Executive
Talent Angels
04.2025 - Current
- Brand Development：Built the company’s official Brand Kit, including typography, color palette, logo refinement, business cards, visual backgrounds, and other brand assets, ensuring consistent brand identity across platforms.
- Social Media Marketing：Designed and published 10+ weekly posts across Instagram, Facebook, and Xiaohongshu, supporting recruitment campaigns targeting Malaysia, Thailand, and Indonesia for placements in the US, Australia, Singapore, and Taiwan. Achieved:30+ monthly private message leads，20+ email inquiries，Successfully converted 50+ nursing candidates into program participants.
- SEO & Website Optimization：Collaborated on website UX/UI improvements and optimized site content (visuals, copywriting, and layout) to enhance discoverability and user experience.
- Campaign Planning & Execution：Led marketing campaigns for new initiatives (e.g., Malaysia-to-Taiwan nursing program), including campaign concept, interview-based storytelling, social media promotion, and creative video production.
Social Media Marketing
Nio Inc.
03.2023 - 07.2023
- User and Social Media Operations: Leveraged product and user data insights for user lifecycle management and produced social media content, including Douyin videos and WeChat articles, leading to a 100% increase in app downloads within a month
- Brand Communication and visualization: Contributed to Go-To-Market strategy development, wrote branding copies, design key visuals and promotion posters, executed 15+ online live streams and offline exhibitions to promote 3 vehicle products, acquiring 5,000+ high-quality leads
- Community Engagement: Developed a private conversion funnel based on user-generated content (UGC) within the app and guided users to engage in the NIO community, facilitating personalized user experiences and enhancing user stickiness
- Data Analysis: Used Excel, SPSS and Power BI for advanced data analysis, chart reporting, forecasting, and visualization, facilitating data-driven decision-making and clear communication of insights
Marketing Assistant
Ogilvy Group
01.2022 - 03.2022
- Growth Marketing: Conducted user research to revamp the Shiseido membership system and implemented a growth marketing strategy that leveraged existing customer resources to drive new consumer acquisition and increase first-order conversions
- Marketing Campaigns: Collaborated with the team to plan and execute monthly marketing initiatives, Assisted in designing key visuals and producing social media content (images and copy) for Rednote and TikTok, including shooting support. One campaign generated over 2,000 likes and 400+ organic comments, driving strong community engagement.
- Data-Driven Optimization: Analyzed WeChat official account and campaign data, including user behavior, conversion rate, sales, ROI, etc., to inform data-driven improvements in content creation, user experience, and growth flow
Education
Master of Science - Technopreneurship and Innovation
Nanyang Technological University
11.2024
Bachelor of Design -
Jiangnan University
06.2022
Languages
English
Advanced (C1)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Japanese
Upper intermediate (B2)
portfolio
https://tideformbrandworks.my.canva.site/portfolio
Timeline
Marketing Executive
Talent Angels
04.2025 - Current
Social Media Marketing
Nio Inc.
03.2023 - 07.2023
Marketing Assistant
Ogilvy Group
01.2022 - 03.2022
Master of Science - Technopreneurship and Innovation
Nanyang Technological University
Bachelor of Design -
Jiangnan University
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