Yuanqi Xu
Portfolio: Https://tideformbrandworks.my.canva.site/rayna-xu-portfolio/#page-3
Singapore
Summary
Results-oriented marketing and design professional with expertise in content marketing, social media design, and marketing operations across healthcare recruiting, new energy vehicles, and 4A agency sectors. Showcases robust business acumen, creative thinking, exceptional communication skills, adept project management and solid team collaboration abilities with over 3 year of working experience.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Branding & Social Marketing Executive
Talent Angels - Staffing and Recruiting
06.2025 - Current
- Social Media Content & Growth： Delivered 40+ Instagram & Facebook posts/stories/reels targeted at recruitment campaigns across Singapore, Malaysia, Indonesia, Taiwan, Australia, and the US, with reels averaging 3K+ views; viral posts reached 100+ likes & 60+ comments, driving 60+ sign-ups in four months. Produced 10+ Xiaohongshu posts (copy & visuals), generating 8,000+ views, 100+ likes/shares, and 100+ inquiries; boosted platform engagement by 1900% within one month.
- Branding & Design：Refined brand identity for Talent Angels and subsidiaries (i4Talent, Talent Exchange Taiwan): updated logos, color palette, typography, brandbook, deck templates, and social covers. Designed 6+ marketing collaterals including university recruitment flyers, email flyers, and webinar posters, plus business cards, tote bags, email signatures, and virtual backgrounds. Contributed to UX design for Talent Angels and i4Talent apps.
- SEO & Optimization：Conducted keyword research & monitoring; used Google Search Console & SEMrush for audits and ranking analysis. Improved website/blog/LinkedIn/Facebook content visibility through continuous SEO strategy refinement.
Team Lead & Game Designer
Virtual Reality Game Development
09.2023 - 10.2023
- Led the team to conduct market research on the VR gaming industry to analyze existing games, user therapy requirements, technology trends, and UX & UI considerations, informing the strategic direction of the game development.
- Utilized Unity to develop therapeutic VR games set in an immersive underwater environment, designed specifically to alleviate high learning pressure in students through meditation. Crafted various game elements, including breath rate monitoring, underwater bubble-popping challenges, and obstacle avoidance using head-mounted eye tracking and handle balancing technologies.
- Tested game performance and consistently enhanced the user experience, including incorporating voice-guided navigation prompts, ensuring an intuitive and user-friendly gaming interface.
- Created commercialization plans for the game, which ranked Top 1 in the module and received recommendation from the professor to participate in Nanyang Technological University's Kumar Innovation Competition.
Social Media Marketing
Nio Inc. - Automotive
11.2022 - 07.2023
- User and Social Media Operations: Leveraged product and user data insights for user lifecycle management and produced social media content, including Douyin videos and WeChat articles, leading to a 100% increase in app downloads within a month.
- Brand Communication and visualization: Contributed to Go-To-Market strategy development, wrote branding copies, design key visuals and promotion posters, executed 15+ online live streams and offline exhibitions to promote 3 vehicle products, acquiring 5,000+ high-quality leads.
- Community Engagement: Developed a private conversion funnel based on user-generated content (UGC) within the app and guided users to engage in the NIO community, facilitating personalized user experiences and enhancing user stickiness.
- Data Analysis: Used Excel, SPSS for advanced data analysis, chart reporting, forecasting, and visualization, facilitating data-driven decision-making and clear communication of insights.
Product Design Assistant
Guangzhou Zhiji Clothing Co., Ltd.
03.2022 - 09.2022
- User Experience Enhancement: Supported product managers in conducting market surveys, user research, and user usage scenario analysis; Designed 70+ visual experience of mini-program pages, aligning them with brand style and current trends.
- Product Launch: Assisted end-to-end development and deployment of the WeChat mini program for a fashion week showroom pop-up store, contributing to over 50% of the event revenue.
- Design Guide: Developed and followed design guides, maintained UX and UI libraries, and organized interaction design document specifications, upholding IOS and Android design standards.
Marketing Assistant Intern
Ogilvy Group - Advertising Services
01.2022 - 07.2022
- Growth Marketing: Conducted user research to revamp the Shiseido membership system and implemented a growth marketing strategy that leveraged existing customer resources to drive new consumer acquisition and increase first-order conversions.
- Marketing Campaigns: Collaborated with the team to plan and execute monthly marketing initiatives, Assisted in designing key visuals and producing social media content (images and copy) for Rednote and TikTok, including ad shooting support. One campaign generated over 2,000 likes and 400+ organic comments, driving strong community engagement.
Team Lead & Product Designer
L'Oréal Business Innovation Competition
01.2021 - 07.2021
- Designed a L'Oreal WeChat mini-program and 20+ offline devices for interactive lipstick color testing and headed the team to produce a comprehensive marketing strategy to promote the brands, with the proposal ranking Top 100 country-wide.
Team Lead & Product Designer
College Student Innovation and Entrepreneurship Project
02.2020 - 05.2021
- Led the team to design a bird science educational app for children by utilizing Unity for digital sandbox visualization and employing Adobe XD for high-fidelity app design, earning recognition from the government and receiving 50,000 RMB funding.
Founder
International E-commerce Business
06.2018 - 01.2019
- Established a beauty e-commerce store, created compelling marketing materials, and fostered international customer relationships via English & Chinese social media, including Instagram and WeChat, closing 150+ deals monthly.
Education
Master of Science - Technopreneurship and Innovation
Nanyang Technological University
07.2023 - 11.2024
Bachelor of Design -
Jiangnan University
Jiangsu, China 09.2018 - 06.2022
Accomplishments
Software: Unity, SPSS, Power BI, Adobe Suite, MS Office Suite, Figma, Canva
Core Strengths: Marketing, Content Creation, Social Media, Design, Business Development, KOL Collaboration, Data Analysis,
Project Management, Communication, Teamwork
Languages: Fluent in written and spoken English, Native Chinese speaker
Timeline
Branding & Social Marketing Executive
Talent Angels - Staffing and Recruiting
06.2025 - Current
Team Lead & Game Designer
Virtual Reality Game Development
09.2023 - 10.2023
Master of Science - Technopreneurship and Innovation
Nanyang Technological University
07.2023 - 11.2024
Social Media Marketing
Nio Inc. - Automotive
11.2022 - 07.2023
Product Design Assistant
Guangzhou Zhiji Clothing Co., Ltd.
03.2022 - 09.2022
Marketing Assistant Intern
Ogilvy Group - Advertising Services
01.2022 - 07.2022
Team Lead & Product Designer
L'Oréal Business Innovation Competition
01.2021 - 07.2021
Team Lead & Product Designer
College Student Innovation and Entrepreneurship Project
02.2020 - 05.2021
Bachelor of Design -
Jiangnan University
09.2018 - 06.2022
Founder
International E-commerce Business
06.2018 - 01.2019
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