Summary
Overview
Work History
Education
Skills
Project Experience
Gaming Experience
Languages
Timeline
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Yiyun Lin

Summary

Versatile marketing professional with a strong background in creative strategy, cross-cultural communication, and brand development. Skilled in blending innovative thinking with data-driven insights to craft impactful campaigns and build meaningful connections with global audiences. Passionate about delivering results through strategic planning and collaborative execution.

Overview

2
2
years of professional experience

Work History

Creative Planner for Overseas Advertising

FunPlus
06.2023 - Current

Creative Strategy and Production

  • Managed advertising campaigns for State of Survival and Sea of Conquest, including live-action,3D, and2D content creation, localization, on-site supervision, and post-production
  • Led high-profile IP collaborations, including State of Survival partnerships with Resident Evil and Teenage Mutant Ninja Turtles
  • Produced high-performing materials with monthly advertising spend exceeding $1 million; achieved top-performing creatives for five consecutive months

Innovation and Cost Optimization

  • Developed cutting-edge creative approaches using video editing and AI tools, capturing market trends to significantly enhance efficiency and reduce costs
  • Standardized creative methodologies, shared across teams, and successfully replicated in other projects, driving dominant material consumption.

Overseas Market Exploration and Team Building

  • Conducted a five-month field study in the U.S. to research local market preferences and strategies.
  • Established a production pipeline for localized materials, including team recruitment and actor sourcing.
  • Built relationships with local vendors, expanding resources for long-term creative production.
  • Pioneered short-form vertical drama projects, exploring innovative advertising formats.

Creative Planner for Overseas Advertising (Intern)

Lilith Games
10.2022 - 04.2023
  • Planned and executed Dislyte KOL campaigns for EN/FR regions, producing150+ high-quality materials
  • The best-performing ad achieved the highest historical spend on Facebook
  • Created3D, live-action, and video edit concepts for Dislyte and Rise of Kingdoms, with several materials ranking in the top five for monthly ad spend
  • Compiled regular reports including Monthly RPG Competitor Monitoring and Weekly Market Trends, providing actionable insights for regional marketing strategies

Education

Master's Degree - Digital Media Production

University College London (UCL)
04.2023

Bachelor's Degree - Cultural Industry Management

Tongji University
07.2021

Skills

  • Tools: Adobe Illustrator, Photoshop, Premiere, Unity, Maya
  • Project management&Field surveying

Project Experience

Breaking the Darkness, Producer for Overseas Vertical Film
August 2024 - October 2022 | Los Angeles

Project Management

  • Oversaw the entire production cycle, including scheduling, resource allocation, and team coordination.
  • Assembled a multicultural team of directors, actors, and post-production professionals, ensuring seamless collaboration.

Creative and Production Supervision

  • Participated in scriptwriting and filming plans, ensuring alignment with local market preferences and cultural expectations.
  • Monitored the production process, balancing creative quality and budget constraints.

Distribution and Market Performance

  • Successfully launched on the DreameShort platform, ranking 4th on the weekly trending chart during the first week of release.
  • Analyzed audience data and feedback to refine future production and distribution strategies.

Gaming Experience

  • High DAU Games: League of Legends: Wild Rift and Teamfight Tactics (multiple seasons at Master tier).
  • RPG Games: Genshin Impact (max level, multiple characters maxed with signature weapons); Dislyte (level89, all characters collected); Goddess of Victory: Nikke (level126, fully cleared content).
  • SLG Games: State of Survival (top10 alliance server-wide); Rise of Kingdoms (2M+ power, top-tier commanders with advanced gear).
  • Console Games: The Legend of Zelda: Breath of the Wild (200+ hours, all elements collected); Hollow Knight (all three endings cleared).

Languages

English: Fluent (IELTS7.5)
Advanced (C1)
German: Intermediate (B1 level)
Intermediate (B1)

Timeline

Creative Planner for Overseas Advertising

FunPlus
06.2023 - Current

Creative Planner for Overseas Advertising (Intern)

Lilith Games
10.2022 - 04.2023

Bachelor's Degree - Cultural Industry Management

Tongji University

Master's Degree - Digital Media Production

University College London (UCL)
Yiyun Lin