Yi Shan Neo
Summary
Demand Planning professional with 16 years of experience across electronics, luxury, and tech sectors. Expert in balancing supply and demand, optimizing inventory, and improving forecast accuracy through data-driven decision-making. Proven success in reducing costs, supporting S&OP and VMI processes, and collaborating with cross-functional teams to align supply strategies with customer demand. Adaptable to evolving market dynamics.
Overview
17
17
years of professional experience
Work History
Senior Supply and Demand Planner
FUJIFILM Asia Pacific
10.2021 - 03.2025
- Generating forecast based on run rate, customer forecast activity, and market trend to load factory production in support Worldwide Vendor Managed Inventory & business objectives
- Maintaining and enhancing customer relations through the timely response to operational queries / problems; this includes Operational Review meetings to ensure the customer is satisfied with operational performance
- Communication & when needed negotiation with the customer to ensure that order management is consistent with contractual obligations & ensures customer expectations are managed accordingly
- Evaluate scheduled receipts to ensure accomplishments of business targets and KPIs
- Optimized inventory to maintain ideal DSI levels and reduce holding costs
- Generated supply chain performance reports and dashboards for senior management
- Coordinated supply chain activities, ensuring on-time delivery through close liaison with suppliers and warehouses
- Handled urgent escalations and expedited deliveries to meet customer satisfaction and inventory targets
Regional Demand Planner
LVMH
01.2019 - 09.2021
- Analyze performance (Sell-In/Sell-Out) data and review market replenishment
- Manage changes in Demand by flagging actual sell-in forecasts consumption and top short-term forecasts deviations
- Support inventory strategy development for existing items, new products, and products phase-out
- Support monthly S&OP processes
- Pilot improvement Supply chain processes: distribution channels replenishment, assortment and stock allocation
- Facilitated forecast audits and conducted training across Asia subsidiaries
- Support HQ continuous improvement projects (improve launch & forecasting process)
Senior Sales Planning Analyst
SONY
08.2018 - 01.2019
- Analyze performance (Sell-In/Sell-Out data) and review market replenishments
- Monitor sales progress and to actively partake in initiating sales activities for the region to achieve sales Budget/Target
- Support monthly SEA S&OP processes with a focus on forecast accuracy, inventory optimization and sell-through optimization
- Proactively engaging SEA region conceptualizing sales channel & area expansion plan
- Create Dashboards and Reports
Regional Supply and Demand Analyst
Fuji Xerox Asia Pacific
09.2014 - 07.2018
- Responsible for supply chain processes such as inventory analysis, demand planning and order fulfillment to meet customer demand
- Manage VOI & VMI inventory for APJ/EMEA/DAO, incoming supply, depletion plans on slow moving / Obsolescence products and hub balancing
- Review forecast, generate & administer forecast information to factories based on historical run rate, projected customer demand, internal business objectives
- Identify supply gap & recovery for product supportability in short & long run
- Weekly call with 5 factories (Korea, Shanghai, Shenzhen, Hai Phong & Japan) to negotiate for supply and ask for supportability to fulfill customer demand
- (Reschedule – pull in/ push out and cancellation)
- Work closely with internal logistics to ensure shipments arrive on time
- Support and coordinate NPI (New product introduction) process
- Interface with internal Business Team management and Customer management to align future supply in accordance with defined business target and production capacities
- Support established business meetings: Weekly call with customer on COS (Continuity of Supply issue, Quarterly Business Review (QBR) meetings, Sales and Operations (S&OP) meetings
- Preparation of reports to support business initiatives which include aging reports (to mitigate stagnant stock), customer forecast vs
- Actual performance reports to provide feedback to the customer, and general reports to assess the status of the business for communication with Senior Management
- Collaborate with buyer to improve forecast errors; in addition with Business team to deliver Customer First’s value, and support new project & tender
- Function
Business Analyst (Supply chain)
HP (Contract)
12.2013 - 06.2014
- Monitor inventory, review PO backlog and generate reports
- Analyzed supply chain data to provide strategic sourcing insights and inventory optimization recommendations
- Continuously developed workflow processes and analyzed exceptions to enhance supply chain reliability, efficiency, and drive continuous improvement
- Prepared and delivered presentations, proposals, plans, and analytical reports for cross-functional teams and stakeholders
- Hosting regular meetings, follow up on issues and actions plans
- Coordination with internal departments, countries or personnel on costing related requests and supports
- Function
Key Account (Managing Watsons account)
Loreal Singapore (Contract)
06.2013 - 11.2013
- Consolidated and analyzed sales data on a weekly basis to forecast demand and determine optimal order quantities based on stock status and historical trends
- Inventory management -daily monitoring of inventory to minimize no stock situation and ensure stocks are kept at the optimal level
- Work closely with supply chain and logistics teams to ensure all outlets have sufficient stocks to sell
- Conduct regular field visits to monitor stock levels, display and gather market insights on the ground
- Work closely with marketing department in the coordination of new product launch
- Negotiate with buyers on key launch, weekly promotion, space, location and stock
- Working with key account manager to achieve sales targets
- To prepare presentations, proposals, plans, contracts to customer as necessary
- Provide analytical reports and analysis as required
- Function
Sales Planning
Canon Singapore
07.2008 - 08.2012
- Perform weekly sales forecast, sales summary, sales results, units & revenue reports for top managements
- Ongoing monitoring of sales forecast to identify any deteriorating sign of profitability and develop appropriate action plans
- Work closely with marketing department for product show/events
- Study stock status/review historical data to determine the quantity to order and forecast for the next 5 months
- Inventory management – monthly purchase orders and daily monitoring of inventory to minimize no stock situation
- Take initiative to clear inventory of slow-moving items before it obsolete
- Function
Education
Bachelor of commerce - Management
Murdoch University
01.2014
Diploma - Business Administration
SMA
01.2011
G.C.E. 'N' & 'O' Level - undefined
Serangoon Secondary School
01.2004
Skills
- Software & Tools: Microsoft Office(Word, PowerPoint, Excel), Oracle, SAP, JDA (Manugistics), Business Intelligence (BI) tools
- Certifications: Inside LVMH Certificate (Operations & Supply Chain, Retail & Customer Experience)
LANGUAGES
Written & Spoken: English, Mandarin
Timeline
Senior Supply and Demand Planner
FUJIFILM Asia Pacific
10.2021 - 03.2025
Regional Demand Planner
LVMH
01.2019 - 09.2021
Senior Sales Planning Analyst
SONY
08.2018 - 01.2019
Regional Supply and Demand Analyst
Fuji Xerox Asia Pacific
09.2014 - 07.2018
Business Analyst (Supply chain)
HP (Contract)
12.2013 - 06.2014
Key Account (Managing Watsons account)
Loreal Singapore (Contract)
06.2013 - 11.2013
Sales Planning
Canon Singapore
07.2008 - 08.2012
Diploma - Business Administration
SMA
G.C.E. 'N' & 'O' Level - undefined
Serangoon Secondary School
Bachelor of commerce - Management
Murdoch University
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