YIP Wei Chen
Singapore
Summary
Motivated and versatile individual with a strong foundation in Pharmaceutical Sciences and growing expertise in Digital Marketing and Online Business Development. Experienced in blending analytical and creative skills through diverse work experiences, from scientific study to marketing strategy execution. Proven ability to work as a team to develop marketing content, manage social media campaigns, and analyse engagement metrics to enhance brand visibility. Currently pursuing a Specialist Diploma in Digital Business, gaining hands-on knowledge in e-commerce, branding, and data-driven marketing. Demonstrates adaptability, attention to detail, and strong marketing skills honed through marketing management for an F&B business.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
Kko Kko Na Ra
02.2025 - 10.2025
- Assisted in developing and executing marketing campaigns across multiple channels such as Instagram and TikTok.
- Conducted market research to identify trends and consumer preferences.
- Run paid advertisement campaigns on Instagram, TikTok, and Google Ads for Kko Kko Na Ra and relevant companies.
- Analysed campaign performance metrics to optimise future strategies.
- Coordinated and plan social media content calendar in according to festive seasons and current promotions.
- Created engaging content in video and photo format with a strong caption with hooks.
- Conducted photo taking and filming sessions for food, or event promotion.
- Managed offline marketing campaigns such as flyers, posters, review QR codes etc.
- Handled scheduling of content to optimise brand visibility and engagement.
- Managed email marketing initiatives, increasing audience reach and engagement rates.
- Organise meetings with external agencies for services such as influencer marketing, media tasting, events, press conferences, and public relations.
- Set up 3rd party apps to boost sales for Kko Kko Na Ra and relevant companies such as Chope, Appety, Grab, Foodpanda.
- Collated and reorganised Kko Kko Na Ra and relevant companies’ sales reports and expenses from 2022 till the current date.
- Conducted presentations to suggest our marketing group’s next course of action alongside my colleague.
- Helped managers from Kko Kko Na Ra and relevant companies with admin work.
Transcriber (Part-Time)
RMA Transcribe
05.2023 - 01.2025
- Accurately and quickly transcribe audios into text
- Carefully listen and understand spoken context including accents
- Consistently and accurately time stamp content for reference
- Carry out quality checks for the work of other transcribers
- Train other newer transcribers and teach them the workings of the company
Salesperson (Part-Time)
Sterra
06.2023 - 01.2024
- Consistently meet and exceed sales targets and quotas, generate sales and revenue
- Build and maintain strong relationship with customers, understanding their needs and providing tailored solutions
- Deliver compelling sales presentations and product demonstrations to help visualize usability and functionality
- Secure sales and overcome objections with product knowledge
- Understand competitor brands to help customers make better decisions
Digital Marketer / Social Media Manager
Freelancer
10.2021 - 02.2023
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
- Developed engaging content for social media platforms, resulting in higher user engagement rates.
- Coordinated promotional efforts across multiple channels for successful product launches or special events promotions.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Monitor and optimise advertising campaigns using Google, Facebook and Instagram.
- Designed and optimize websites, landing sites, and funnels to increase conversion rates.
- Utilize CRM software to help track customer funnel stage, as well as create and run automations for marketing campaigns.
- Content Creation for Business Owners to help them grow their businesses.
- Help create ideas, write scripts and help film content for clients.
Pharmacy Technician Intern
Guardian
09.2020 - 03.2021
- Carried out prescription legality check for controlled drug and non-controlled drug
- Helped out in doing intervention with healthcare professional
- Processed controlled drug and non-controlled drug prescriptions under supervision
- Assisted in picking, packing and labeling of prescribed medications
- Assessed customers' condition and dispensed suitable pharmacy medications under pharmacists' supervision
- Provided counseling points upon dispensing Over-The-Counter and Pharmacy medications
- Ensured stocks are handled and stocked up properly according to requirements
- Assisted in cycle count and stock takes
- Answered incoming phone calls and addressed questions from customers and healthcare providers.
Education
Diploma - Pharmaceutical Sciences
Republic Polytechnic
Singapore04.2021
GCE 'O' Levels - undefined
Tampines Secondary School
Singapore12.2017
Specialist Diploma - Digital Business
Republic Polytechnic
Singapore04-2026
Skills
- Fluent in communicating and writing in English
- Capable of conversing in Chinese
- Basic skills in Microsoft Word, PowerPoint and Excel
- Relationship building and Interpersonal Skills
- Digital Marketing and Social Media Strategy
- Content Creation and Copywriting
- Market Research and Analytics
- Brand Management
- E-commerce and Online Business Fundamentals
- Communication and Customer Engagement
- Attention to Detail & Analytical Thinking
- Adaptability and Multitasking
- Social media marketing and Customer engagement
- Critical Thinking
Accomplishments
- School Co-Curriculum Activity (Dance Dynamics)
- 2015 Distinction at SYF Arts Presentation
- 2016 Competed and achieved 4th place in Super 24 (S24) Dance Competition
- Academics (Republic Polytechnic), 2019 Edusave Certificate of Academic Achievement, 2020 Certificate of Academic Achievement
Timeline
Marketing Assistant
Kko Kko Na Ra
02.2025 - 10.2025
Salesperson (Part-Time)
Sterra
06.2023 - 01.2024
Transcriber (Part-Time)
RMA Transcribe
05.2023 - 01.2025
Digital Marketer / Social Media Manager
Freelancer
10.2021 - 02.2023
Pharmacy Technician Intern
Guardian
09.2020 - 03.2021
GCE 'O' Levels - undefined
Tampines Secondary School
Diploma - Pharmaceutical Sciences
Republic Polytechnic
Specialist Diploma - Digital Business
Republic Polytechnic