Yip Sher Ning
Summary
Experienced Media Buyer in managing multi-million dollar ad campaigns across diverse markets and digital platforms. Skilled in optimizing campaign performance by leveraging on data-driven insights to recommend audience segmentation and develop effective media strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Performance Executive, Social
GroupM
10.2021 - Current
- Managed FMCG client accounts, with over $1M media budget, across multiple APAC markets for over 3 years.
- Analyzed campaign performance data to make informed recommendations for future strategies, target audiences and budget allocation.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Developed campaign trackers to effectively monitor pacing across multiple platforms, enabling timely optimizations.
- Developed tight professional relationships with multiple key stakeholders in ensuring timely and accurate campaign deliveries.
Digital Marketing Intern
Ninety Four
09.2020 - 06.2021
- Executed digital marketing initiatives, including eCommerce marketing strategy and social media content.
- Monitored and optimized advertising campaigns using Face book
- Measured and report performance of digital marketing campaigns, and assessed against ROI and KPIs.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Responded to email and social media messages according to prescribed policies.
- Assisted in managing corporate social media channels including Facebook and Instagram.
Project Management Intern
Millward Brown Singapore
03.2016 - 08.2016
- Worked with senior project managers to assist with day-to-day functions, including scheduling and data analysis.
- Managed client communication distribution during ongoing projects, including dissemination of employed methods and related activities.
Education
Bachelor of Science - Business Administration (Marketing)
University At Buffalo
Singapore08.2020
Diploma - Consumer Behaviour And Research
Republic Polytechnic
Singapore05.2017
GCE 'O' Level -
Greenview Secondary School
Singapore12.2013
Skills
- Project Management
- Stakeholder Management
- Meta Ads Manager
- TikTok Ads Manager
Interpersonal Skills:
Technical Skills:
- Audience Targeting
- Media Planning (Media Cost and Benchmarking)
- MS Excel
- MS Word
Tools and Software:
Accomplishments
- Enrolled in Korea University’s Winter Exchange Program
- Completed a Marketing module during the exchange including a project that was aimed to target the Korean community
- Designed a marketing campaign for JCube for 6 months – Offline & social media campaigns
- Involved in the whole process as a member - brainstorming, research, fieldwork (qualitative) & presentation
- Participated in a 10 days service learning trip with Republic Polytechnic to Siem Reap, Cambodia
- In charged of the Social Media & Publicity team to post daily updates on Facebook
Study Abroad Winter Exchange, 2018 – 2019
FYP, 2017
ISLP Cambodia, 2014
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Certification
- Meta Certified Media Buying Professional
- Meta Certified Media Planning Professional
- TikTok Media Buyer
- LinkedIn Marketing Strategy
- LinkedIn Marketing Solutions Fundamentals
- LinkedIn Content and Creative Design
Timeline
Senior Performance Executive, Social
GroupM
10.2021 - Current
Digital Marketing Intern
Ninety Four
09.2020 - 06.2021
Project Management Intern
Millward Brown Singapore
03.2016 - 08.2016
Bachelor of Science - Business Administration (Marketing)
University At Buffalo
Diploma - Consumer Behaviour And Research
Republic Polytechnic
GCE 'O' Level -
Greenview Secondary School
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