Yingna Zhang

YouTube Kols(key opinion leader) analysis, 07/2020-08/2020, remote, SCALE, National University of Singapore, Studied and used R, Python, and Orange to analyze data on KOLs (Key Opinion Leaders) on YouTube, providing them with strategies for sustainable operations, In the "Data Science in Marketing" course., Data Collection and Preprocessing: collected, cleaned, and explored data for 200 KOLs, including information such as video titles, publication dates, views, likes, dislikes, and more, for videos published between January 2019 and December 2019., Data Analytics: applied time-series analysis and decision tree analysis to examine trends in KOL topics and classify KOLs based on their characteristics., Data Storytelling: identified four key insights and visualized the results and recommendations. Using Tableau, created two storyboards and prepared a 20-page PowerPoint presentation to structure and present the analysis results and recommendations coherently. New City On Fire, summer 2019, cooperation, Write a concise and engaging microfilm script titled "New City On Fire." The script is 12 pages long and focuses on the intense emotions in modern urban life, highlighting the profound theme and its relevance. Covers key elements of creation, plot development, character growth, and dialogues, aiming to present a captivating story that captures the audience's interest. In script creation, emphasis is placed on character development and emotional expression to ensure the audience can emotionally connect with the characters in the film. Thorough research and analysis of contemporary social issues, such as loneliness, anxiety, and interpersonal relationships in urban life, are conducted to ensure the story's content resonates with the experiences of the contemporary audience. A Research on Integration of Chinese Traditional Culture and New Media Music Creation, 04/2018-05/2019, Beijing, China, Beijing Normal University, Analyzed new media music talent resources and proposed specific and feasible measures to address the existing problems in the current development of Chinese traditional culture and new media music creation. Developed, implemented, and monitored research plans. Authored the "Related Work" section concerning the relationship between new media music and China's traditional culture, as well as the significance of their integrated development. Wrote the feasibility analysis section regarding the development of new media music.