Ying Pang

Have comprehensive finance and economic knowledge, as well as a mathematical background. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Analysis of the Impact of COVID-19 on FMCG Companies Branding Strategies   May. 2022

· Studied the impact of the COVID-19 pandemic on the FMCG industry through the analysis of macroeconomic data in the United States including employment and consumption indexes, and concluded that the pandemic led to the shortage of supply chains, the rise of online consumption, and the change of consumers’ awareness of brands

· Summarized the subject company’s operation efficiency of various marketing channels based on annual reports, analyzed the effectiveness of its promotion strategies through comparison against comparable companies, based on which proposed branding suggestions including strengthening collaboration with e-commerce platforms

Simulated Entrepreneurial Project——Tobacco Products Evaluation    May. 2020

· Investigated the tobacco industry landscape and its e-commerce business models through onsite investigations and consumers’ questionnaires, based on which innovated the business model of the online tobacco products evaluation platform

· Identified the advantages and potential challenges of the business model by comparing against competitive companies through SWOT analysis

· Designed branding and promotion strategies and estimated the effectiveness by investigating the tobacco industry consumption data and analyzing the characteristics of potential users

Estimated the simulated income statement by evaluated operating costs and gross profits with reference to the industry average, and calculated the break-even point of the business model