Yifei Ren

Company Overview: Singapore government-owned platform focused on deep technology development

• Developed and implemented comprehensive communication campaigns across Instagram and LinkedIn, increasing website traffic and engagement
• Monitored industry news daily to create 'SGInnovate Daily News Alerts,' ensuring employees received timely updates on technological advancements, industry developments, and government initiatives
• Prepared monthly briefing documents for executive-level stakeholders and keynote speakers, highlighting investment trends and deep-tech sector insights
• Collaborated on field visits, producing media content by filming and interviewing deep-tech practitioners, effectively showcasing organisational initiatives
• Singapore government-owned platform focused on deep technology development

• Facilitated cross-regional communication by liaising between the Intel China PR team and the UK global marketing director, ensuring alignment on messaging and strategic objectives across markets
• Coordinated with vendors, host speakers, and team members during event planning
• Supervised the event set-up, tear-down, and follow-up processes
• Monitored press releases issued by partner journalists and tracked trending topics, providing actionable recommendations for Intel’s quarterly media collaboration strategy
• Designed bilingual marketing and promotional materials for corporate events, including posters and infographics, showcasing cultural adaptability and creativity
• Manufacturer of central processing units and semiconductors

Company Overview: Advertising, marketing, and public relations agency

• Collaborated with internal creative teams and external marketing representatives, developing campaigns that adhered to budget constraints and achieved key performance indicators
• Conducted weekly data extractions from social media platforms including Weibo, Bilibili, Zhihu, and WeChat
• Utilised statistical analysis to examine consumer buying trends, competitor strategies, and social media landscapes
• Crafted ad copy for social media campaigns for high-profile clients such as Intel (China) and Huawei, ensuring alignment with brand guidelines
• Managed influencer partnerships for a content marketing campaign on Bilibili, achieving over 7k engagements
• Advertising, marketing, and public relations agency