Yeo Eng Siang
NTUC FairPrice Co-Operative Ltd
Singapore
2
Languages
22
Years of experience
A FMCG & retail Professional with 21 years of exposure to supermarket & luxuries brands and experience in business development, sales and sales operation, retail management and the expanding sales territories in supermarkets. Highly proficient in retail, sales operation planning, business development and communications. A hands-on team player skilled at developing and increasing staff morale while enhancing bottom line.
Work History
Senior Team Leader
1 Year 7 Months- Monitor departmental sales performance against monthly targets and support initiatives to improve sales results.
- Manage product merchandising, promotional displays, and seasonal campaigns to maximise product visibility and customer engagement.
- Coordinate with suppliers and internal stakeholders on product availability, replenishment, delivery discrepancies, and promotional execution.
- Monitor inventory levels, stock movement, and stocktake variances to maintain inventory accuracy and operational efficiency.
- Support the implementation of promotional campaigns and commercial initiatives in accordance with company requirements.
- Oversee daily departmental operations while maintaining merchandising standards, product availability, and customer service.
- Collaborate with cross-functional teams to resolve operational issues and support overall store performance.
Sales Executive
1 Year 4 Months- Identified and developed new business opportunities by introducing brand products to major supermarket and retail chains across Singapore.
- Successfully supported product penetration into established retail chains, including Giant, Cold Storage, FairPrice, Sheng Siong, and Prime.
- Built and maintained business relationships with retail buyers and relevant stakeholders to support product distribution and account development.
- Worked on expanding product presence across retail accounts to improve market reach and product availability.
- Identified potential retail customers and pursued opportunities to increase product distribution and sales.
- Coordinated with relevant stakeholders on product visibility, promotional activities, and retail merchandising, where applicable.
- Followed up with retail accounts to maintain business relationships and support ongoing sales opportunities.
Sales Executive
5 Months- Managed and developed retail business opportunities with established retailers, including Toys“R”Us and Popular Bookstore.
- Supported the introduction and distribution of toy products through established retail channels.
- Maintained relationships with retail customers to support ongoing business development and product distribution.
- Identified opportunities to increase product presence and accessibility across relevant retail outlets.
- Coordinated with relevant stakeholders on product availability, orders, and retail account requirements.
- Followed up with retail accounts to support business continuity and identify further sales opportunities
Senior Supervisor (Dondon Donki)
6 Months- Manage and oversee the end-to-end operations of the assigned department.
- Responsible for leading team members to achieve sales objectives, service excellence, and operational compliance.
- Promote teamwork and coach team members in daily work performance and career development.
- Collaborate closely with Area Category Manager to achieve business goals.
- Plan shift roster and allocate team member duties in accordance with operational requirements.
- Engage in manpower planning for the assigned department.
- Implement and facilitate store operations, merchandising, and marketing campaigns.
- Manage customer feedback and enquiries to ensure customer satisfaction.
- Responsible for ordering, receiving, inventory, and cash control of the store.
- Analyses stores financials from sales reports and recommend areas of improvement.
- Ensure store cleanliness, food hygiene, and equipment maintenance according to quality assurance and food safety guidelines.
- Ensure store and team member compliance with prevailing Company and government regulations.
Sales Executive cum Sales & Manpower Support
3 Years 9 Months- Drive sales and marketing initiative.
- Establish and build rapport and maintain good relationships with customers.
- Achieve monthly sales target.
- Develop and implement strategic business pre-sales and post sales plan.
- Secure new product launches and promotions to the customers.
- Handle end consumer’s complaints.
- Provide sales analysis and market intelligence report on competitors’ activities.
- Track market returns and stock exchange.
- Propose pop-up to drive sales with off season articles and slow moving stock.
- Setting up and reinforce of duty policies and other operation guidelines.
- Oversea the manpower planning and scheduling of all the doors to maximum efficiency for both Full-Time and Part-Time.
- Help to stand-in to counter’s duty when necessary.
- In charge of the recruitment for frontline staff.
- Guide and coach, the staff for high level of customer service.
- Facilitate and maintain all stores with restrict APAC visual merchandising guide
- Ability to update Management on Market competition, demand, and changes.
- Reinforce counters to ensure the smooth operation of all counters, extra spaces and Pop-up in all stores.
- Proper base stock management.
- Ensure counters adhere to departmental stores operation guidelines.
- Weekly check on stock card updating.
- Update share market information on bi-weekly meeting.
- New barcodes creation for all departmental stores.
- Onboarding orientation and retail staff exit interview.
- Responsible in tally retail staff timesheet, punch cards before submitting to HR
- Update Staff Leave records.
- Administrative support to HR.
- Letter of confirmation for retail staff.
- Submit & update of claims such as medical, dental, transportation claims etc
- HR Bookkeeping on retail staff personal records.
- Applying work pass application, renewal and cancellation via P-File.
- Assist in onboarding orientation and offboarding processes
- Manage end to end recruitment process including sourcing, interview and offer to retail staff.
Department Manager (Dondon Donki)
1 Year 11 Months- Responsible for the operations and results of the supermarket.
- Ensure top quality customer service all the time.
- Ensure team members follow company procedures in keeping freshness and quality of stocks.
- Provide On-The-Job training to team members.
- Arrange roster for team member.
- Develop sales strategy and business action plan.
- Achieve sales target and objectives.
- Analyses and identify sales opportunities to increase sales.
- Build and maintain strong rapport with customers.
- Manage a team of shop-floor operation staff and handle merchandising and housekeeping of the department assigned.
- Cost control by department.
- Maintain and gain more profit while reducing wastage/shrinkage.
- Ad hoc duties assigned.
Senior Retail Advisor
5 Years 5 Months- Plan, manage and be responsible for the full operations of the cluster of departments assigned.
- Share objectives with the Store Manager and proposing and implementing any corrective measures.
- Communicate and share with the store staff the activities/actions to be taken for cases such as complaints, particular requests, replacements, etc. and provide assist and advise in critical situations.
- Lead and motivate the retail team towards meeting sales targets and the company’s required standard of customer service.
- Build and coach a strong team for retail sales force.
- Collate sales, trend data, analyses and review to meet the business objectives and to facilitate planning.
- Gather and analyses industry, market and competitor information.
- Be responsible for the implementation of all processes and procedures concerning product management (delivery, stockroom management, handling, etc.)
- Initiate changes to operations to improve businesses with close monitoring on daily business trend.
Team Leader
2 Years 5 Months- Manage the department operations and P&L
- Manage good stock in level to optimum sell thru
- Maintain a high standards of customer service
- Managed and leading a team of sales staff to excel in sales and build up good morale. Provide leadership, direction, strategies to meet sales targets.
- Incharge of all receiving, ordering and monthly reporting to management.
- Interact and co-operate with the backend functions in headquarters such as buyers
Assistant Shop Manager
1 Year 5 Months- Inventory Management
- Operation efficiency
- Prevent Stock Lost or stock damage and ensure Operation efficiency
- Monitor the BOH capacity with senior shop manager/ Retail manager to do necessary replenishment quickly and accurately
- Ensure Operation efficiency and product flow are followed the Company regulations
- Notify the sales team regarding the receipt of stock
- Manage daily routine stock check to prevent any stock loss
- Conduct in monthly in-shop stock take
- Familiarize with the Retail Handbook and comply with the related procedures and regulations
- Oversee all stock deliveries, client’s repair and logistics
- Support delivery service to transfer products to other locations when needed
- Handle cashiering, daily till reconciliation, cash counting on sales transaction and closing, emails. Etc.
- Manage the records of the cash-in, cash-out, Accounts balance and store return credits
- Update the transaction information to the system
- Handle the Shop and staff’s expenses reimbursement
- Work on the Shop’s maintenance issues
- Coordinate with internal staff and external vendors on daily store operations
- Feedback the performance of vendors to Shop Manager/ Store operations Manager or Retail Operations team
- Perform the replenishment of Shop supplies, equipment, staff uniform and other materials to ensure the Shop operations can run smoothly
- Consolidate and validate staff timecards, leave, OT records etc. and report to HR team timely
- Responsible for the BOH operations in Shop events
- Ensure shop maintenance is up to standard. (including IT support/supplies)
- Support the logistic of any shop events
- Maintain the professional image in line with Company standard
- Manage the work schedule, grooming and daily job duties of Part-timers
- Provide coaching and guidance to maximize efficiency for all related staff Store Operation
Sales Executive
1 Year 5 Months- Manage sales growth of key accounts and monitoring the accounts’ performance
- Conduct frequent market visits to outlets and analyzing trends in market dynamics
- Expand clientele base and key accounts through networking, cold calling, and other social media channels to drive sales revenue
- Establish, good rapport and professional relationship with key contacts
- Develop and implement innovative market penetration strategies and new launch promotions
- Assist to resolve any issues or complaints from customers, outlets or merchandisers / promoters
- In-depth understanding of the Company’s range of products and services
- Any ad-hoc duties as assigned by Manager
Store Supervisor
1 Year 1 Month- Manage store operations and ensure a high level of performance and growth
- Deliver retail sales, KPIs & CRM according to company targets and objectives
- Ensure store visual merchandise complies with company SOP
- Lead and supervise a team of retail associates
- Ensure associates develop and retain a sense of ownership in their job
- Increase associate product knowledge and customer service skills by initiating activities and training
- Manage and take ownership of inventory management and ensure daily stock count reconcile with POS inventory
- Handle customer's queries in a professional manner
- Guide and coach onboarding associates
- Organize and scheduling of roster, including staff management and performance
- Any other ad-hoc duties assigned by the senior management
Education
Diploma - Retail Management
Diploma - Mechatronic Engineering
Industrial Technical Certificate
GCE O Level
Skills
Key Account Management
Business Development
Sales operation and Retail management
People management.
Strong in Product and Retail Sales Staff Training
Good knowledge in shipping and logistics
other operation functions as well as warehousing operations.
Proficient in SAP and MS Office.
Fluently in English
Mandarin
and various Dialects
About Me
- Age: 46 years
- Telephone Number: (+65) 8498 0655
- Address: Singapore, North
Personal Information
- Gender: Male
- Nationality: Singapore Citizen
Languages
English
C2
Bilingual or Proficient
Chinese (Mandarin)
C2
Bilingual or Proficient
Timeline
Senior Team Leader
NTUC FairPrice Co-Operative Ltd
03.2025 - CurrentRead More
Sales Executive
YLF Marketing (s) Pte Ltd
10.2023 - 02.2025Read More
Sales Executive
Querios Pte Ltd
05.2023 - 10.2023Read More
Senior Supervisor (Dondon Donki)
Pan Pacific Retail Holdings Pte Ltd
11.2022 - 05.2023Read More
Sales Executive cum Sales & Manpower Support
Samsonite Singapore Pte Ltd
02.2019 - 11.2022Read More
Department Manager (Dondon Donki)
Pan Pacific International Holdings Pte Ltd
03.2017 - 02.2019Read More
Senior Retail Advisor
Takashimaya Singapore Ltd
09.2011 - 02.2017Read More
Team Leader
NTUC FairPrice Co-Operative Ltd
03.2009 - 08.2011Read More
Assistant Shop Manager
Samsonite Singapore Pte Ltd
09.2007 - 02.2009Read More
Sales Executive
Acegene Pte Ltd
03.2006 - 08.2007Read More
Store Supervisor
Metro Pte Ltd
02.2005 - 03.2006Read More
Bowen Secondary School
GCE O Level
Read More
ITE Dover
Industrial Technical Certificate
Read More
Nanyang Polytechnic (NYP)
Diploma from Mechatronic Engineering
Read More
Singapore Institute in Retail Studies
Diploma from Retail Management
Read More