Ye Min Thu
Yangon
Summary
Strategic and award-winning marketing leader with 12+ years across FMCG and pharma sectors. Proven ability to drive brand growth, optimize channel performance, and execute high-impact campaigns. Expertise in brand equity building, trade activation, and cross-functional leadership in a very dynamic and challenging market.
Overview
14
14
years of professional experience
Work History
Senior Manager, Trade Marketing
Carlsberg Myanmar
06.2024 - Current
- Leading Channel Marketing & Consumer Activation
- Led integrated trade campaigns across on- and off-trade with exceptional achievements
- Initiated Channel Visibility Guidelines
- Launched award-winning O2O activation with Grab
- Initiated Carlsberg Experiential CVS store concept
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
Manager, Brand Marketing
Carlsberg Myanmar
04.2021 - 05.2024
- Relaunched Carlsberg and successfully led various 360 Campaigns
- Won 3 Carlsberg global brand awards and regional awards for best activations and extraordinary growth
Assistant Manager, Brand Marketing
Carlsberg Myanmar
10.2019 - 03.2021
- Grew Black Eagle’s brand equity and volume with engagement-led equity campaigns and trade activations
Product Manager (Johnson & Johnson)
DKSH Myanmar Co., Ltd.
03.2018 - 09.2019
- Looked after 10 brands across 4 portfolios.
- Achieved beyond target for all portfolios.
Product Manager
Roche Myanmar Co., Ltd.
08.2016 - 01.2018
- Achieved beyond target for both brands
- Built strong KOL relationships; executed successful brand campaigns
Product Specialist
Roche Myanmar Co., Ltd.
03.2013 - 08.2016
- Achieved top sales; promoted via Roche Rising Star Program
House Officer
Ministry of Health and Sports, Myanmar
01.2012 - 12.2012
- Receive further hands-on training, in medicine and surgery, while caring for patients under the direction of attending physicians and surgeons.
- Achievements:
- Assigned as a ward leader, responsible people management and ward management.
- Assigned as an organizer for the World Hepatitis Day, 2012.
Education
MBA -
Lincoln University College
04.2023
M.B., B.S. -
University of Medicine
Mandalay03-2013
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No.16 B.E.H.S., Mandalay
01.2006
Skills
- Channel Marketing Strategy
- Shopper Marketing
- Consumer Activation
- Channel Visibility & PICOS
- Brand Equity Building
- Brand Campaign Development
- Leadership & Team development
- Data-driven decision making
- Market analysis
- Budget management
- Strategic planning
- Cross-functional leadership
Timeline
Senior Manager, Trade Marketing
Carlsberg Myanmar
06.2024 - Current
Manager, Brand Marketing
Carlsberg Myanmar
04.2021 - 05.2024
Assistant Manager, Brand Marketing
Carlsberg Myanmar
10.2019 - 03.2021
Product Manager (Johnson & Johnson)
DKSH Myanmar Co., Ltd.
03.2018 - 09.2019
Product Manager
Roche Myanmar Co., Ltd.
08.2016 - 01.2018
Product Specialist
Roche Myanmar Co., Ltd.
03.2013 - 08.2016
House Officer
Ministry of Health and Sports, Myanmar
01.2012 - 12.2012
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No.16 B.E.H.S., Mandalay
MBA -
Lincoln University College
M.B., B.S. -
University of Medicine
References
Sanka Jayasundara
Marketing Director | Carlsberg Myanmar
Sanka.Jayasundara@carlsberg.asia
Michiel Oerlemans
Managing Director | Carlsberg Myanmar
Michiel.Oerlemans@carlsberg.asia
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