Summary
Overview
Work History
Education
Skills
Timeline
References
Generic
Ye Min Thu

Ye Min Thu

Yangon

Summary

Strategic and award-winning marketing leader with 12+ years across FMCG and pharma sectors. Proven ability to drive brand growth, optimize channel performance, and execute high-impact campaigns. Expertise in brand equity building, trade activation, and cross-functional leadership in a very dynamic and challenging market.

Overview

14
14
years of professional experience

Work History

Senior Manager, Trade Marketing

Carlsberg Myanmar
06.2024 - Current
  • Leading Channel Marketing & Consumer Activation
  • Led integrated trade campaigns across on- and off-trade with exceptional achievements
  • Initiated Channel Visibility Guidelines
  • Launched award-winning O2O activation with Grab
  • Initiated Carlsberg Experiential CVS store concept
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.

Manager, Brand Marketing

Carlsberg Myanmar
04.2021 - 05.2024
  • Relaunched Carlsberg and successfully led various 360 Campaigns
  • Won 3 Carlsberg global brand awards and regional awards for best activations and extraordinary growth

Assistant Manager, Brand Marketing

Carlsberg Myanmar
10.2019 - 03.2021
  • Grew Black Eagle’s brand equity and volume with engagement-led equity campaigns and trade activations

Product Manager (Johnson & Johnson)

DKSH Myanmar Co., Ltd.
03.2018 - 09.2019
  • Looked after 10 brands across 4 portfolios.
  • Achieved beyond target for all portfolios.

Product Manager

Roche Myanmar Co., Ltd.
08.2016 - 01.2018
  • Achieved beyond target for both brands
  • Built strong KOL relationships; executed successful brand campaigns

Product Specialist

Roche Myanmar Co., Ltd.
03.2013 - 08.2016
  • Achieved top sales; promoted via Roche Rising Star Program

House Officer

Ministry of Health and Sports, Myanmar
01.2012 - 12.2012
  • Receive further hands-on training, in medicine and surgery, while caring for patients under the direction of attending physicians and surgeons.
  • Achievements:
  • Assigned as a ward leader, responsible people management and ward management.
  • Assigned as an organizer for the World Hepatitis Day, 2012.

Education

MBA -

Lincoln University College
04.2023

M.B., B.S. -

University of Medicine
Mandalay
03-2013

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No.16 B.E.H.S., Mandalay
01.2006

Skills

  • Channel Marketing Strategy
  • Shopper Marketing
  • Consumer Activation
  • Channel Visibility & PICOS
  • Brand Equity Building
  • Brand Campaign Development
  • Leadership & Team development
  • Data-driven decision making
  • Market analysis
  • Budget management
  • Strategic planning
  • Cross-functional leadership

Timeline

Senior Manager, Trade Marketing

Carlsberg Myanmar
06.2024 - Current

Manager, Brand Marketing

Carlsberg Myanmar
04.2021 - 05.2024

Assistant Manager, Brand Marketing

Carlsberg Myanmar
10.2019 - 03.2021

Product Manager (Johnson & Johnson)

DKSH Myanmar Co., Ltd.
03.2018 - 09.2019

Product Manager

Roche Myanmar Co., Ltd.
08.2016 - 01.2018

Product Specialist

Roche Myanmar Co., Ltd.
03.2013 - 08.2016

House Officer

Ministry of Health and Sports, Myanmar
01.2012 - 12.2012

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No.16 B.E.H.S., Mandalay

MBA -

Lincoln University College

M.B., B.S. -

University of Medicine

References

Sanka Jayasundara

Marketing Director | Carlsberg Myanmar

Sanka.Jayasundara@carlsberg.asia


Michiel Oerlemans

Managing Director | Carlsberg Myanmar

Michiel.Oerlemans@carlsberg.asia

Ye Min Thu