Yee Jia Min Abigail

Channel & Retail Marketing
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through New User program activations.

Product Management
• Consolidate and update regional team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Responsible for all free goods management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Singapore to ensure timely registration.
• Conduct market trend analysis, monitor competitors' moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door Marketing plan (events and promotions)
• Budget Management: Responsible for full A&P management

Includes routine administrative duties such as vendor/PO creation.

• Translates the marketing plan to develop the local Retail activation plan to deliver omni-retail promotions by channel / retailer
• Support local promotions, events, and concepts to deliver on Brand KPIs
• Support Key Account management across channels on promotional calendar and retail / VM execution to drive elevated in-store experiences and omnichannel execution excellence
• Retail Marketing Plan management and execution such as: New product launching, re-promote, and Mega campaign planning
• Collaborate with Consumer Marketing and Channel Team to plan and execute omni channel commercial and activation for launch/mega campaign
• Partner with Online team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation
• Visual Merchandising Implementation
• Partner with Product Marketing on forecasting New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget
• Provide guidelines, briefing to agency, and lead the deployment in stores for New Launch Counter decoration or VM updates
• Response to counter request for counter maintenance
• New Counter/Renovation Store Design and set-up
• Prepare and order branded collaterals, merchandising required for new counter set up
• Lead shopfitter, partner with Retailer and collaborate with brand team and Channel team in new counter set up
• Retail Partner Collaboration
• Responsible for Retailer Relationship and counter activation communication
• Work with Brand General Manager to represent Brand to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores
• Work with Brand General Manager to engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives
• Assist in Corporate Sales and Collaboration proposal
• Retail Marketing Operation
• Charge out Non charge products for omni channel promotion plan across channels
• Charge out VM collaterals, displayers to respective stores based on local planograms
• Align with Channel Lead on track and improve promotion-driven business performance and actual promo usage on monthly basis
• Monitor Voucher spending by Store
• Control promo usage and promo cost under given budget
• Plan and monitor VM, counter decoration and monthly maintenance Budget
• System used: SAP

• Provide brand support to the team
• Provide administrative support for Sales Team and Brand General Manager in compile analysis reports & presentations
• Coordinate, compile and monitor paperwork for field staff
• Manage in order processing and stock management for all retailer doors
• Provide all form of support to Store Team
• Liaise with Third Party, suppliers/contactor for quotation & deliveries
• Provide any form of Brand support
• Ad-hoc duties assigned from time to time
• (Stretch project)
• Accountable for sales performance & operational efficiency of stores
• Liaise with external team to manage our brand sales performance & ensure the good running of the operations on given area
• Liaise with external team to manage our brand sales performance & ensure the good running of the operations on given area
• System used: SAP

• Process sales orders into SAP system for overseas depot to send out to various overseas packers or rubber manufactures
• Reply to overseas packers on delivery enquiries
• Generating of sales order reports & ensure delivery reports are updated timely
• Maintain inventory count
• System used: SAP

• Manage franchisee data through Excel
• Prepare sales order on SAP
• Coordinate internal buying process
• Check data accuracy and integrity
• Liaise with other departments on ordering
• General administrative duties
• Ad-hoc duties
• Processing of visual merchandising props/uniforms & other miscellaneous sales from franchises
• Assist to undertake ad-hoc assignments as & when requested
• System used: SAP

• Liaise with PSA and overseas agent for transshipment arrangement
• Booking of 2nd carrier with space with feeder operator and customer service team
• Preparation of shipping documents and submit to respective departments/consortium partners before closing time
• Other related shipping/administrative job

• Administrative work to support the HR department
• Filing of quotation and writing into quotation book (local & overseas)
• Typing of proforma invoice, commercial invoice, packing list and marking list
• Issue Sales Order and invoices from company’s system
• Generating of quotations
• Photocopy machine – service and toner ordering
• Mailing – invoices and documents from the accounts and invoicing department
• Courier service
• Stationery ordering
• Uniweld corporate gifts
• Name card ordering – for sales staff
• Catalog (master catalog, flyers, calendars and CD catalog)
• Instruction manual of machines
• Taking down sales order through phone
• Liaise and provide relevant shipping documents to forwarding agency
• Housekeeping for 2nd floor conference room
• Attend to walk in customers
• Scanning of mill certificates and updating mill certificate folders