Overview
Work History
Education
Volunteer Work
Timeline
Generic

Yanling Tan

Overview

9
9
years of professional experience

Work History

Project Executive

Messe Dusseldorf Asia
01.2017 - 06.2019
  • Facilitated communication between departments and project stakeholders, including regional vendors and business Associations for Medical, Plastics, Metal exhibitions held in Vietnam, Thailand, Indonesia and SIngapore.
  • Department point of contact for coordination of all logistics for exhibitions, especially for the VIP lounge.
  • Managed day-to-day operations of assigned projects, ensuring adherence to budgets, schedules, scopes, quality standards, policies, procedures.
  • Spearheaded process improvements that led to increased productivity and reduced costs in marketing including digital and email marketing.

Assistant Marketing Manager

Soo Kee Jewellery
12.2014 - 12.2016
  • Managed team of 3 with 2 designers, and 1 executive to complete projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
  • Took charge of all publicity,
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs, including the management of all loans and styling of shoots in different forms of media including magazines, newspapers, social media.
  • Enhanced customer engagement with targeted social media efforts and email marketing strategies with a 40% increase in website lead generation.

Resource Executive

World Vision Singapore
08.2014 - 12.2014
  • Coordinated closely with stakeholders like donors, volunteers and other departments to ensure alignment on priorities and expectations regarding resource usage within projects or initiatives.
  • Participated in fund-raising activities

Senior Marketing & Corporate Communications Exec

SISTIC.com Pte Ltd
07.2010 - 07.2014
  • Ensured timely delivery of printed materials for SISTIC including the SISTIC Entertainment Guide
  • Ensure accuracy of website content and ensure peak user experience including all Corporate Communication announcements to public
  • Streamlined internal communications processes for improved cross-functional collaboration and efficiency including management and coordinattion of all internal employee announcements via email, intranet and briefings.
  • Implement new technologies to optimize ad experiences for customers (venues and concert promoters) and ticket buyers.
  • Handle all escalated customer complaints from Customer Service department and in mass media

Education

Bachelor of Arts - Communications

RMIT

Volunteer Work

Administrator, Freedom Ministry - Cornerstone Community Church

Youth Ministry Leader - Zion Living Streams Community Church


Timeline

Project Executive

Messe Dusseldorf Asia
01.2017 - 06.2019

Assistant Marketing Manager

Soo Kee Jewellery
12.2014 - 12.2016

Resource Executive

World Vision Singapore
08.2014 - 12.2014

Senior Marketing & Corporate Communications Exec

SISTIC.com Pte Ltd
07.2010 - 07.2014

Bachelor of Arts - Communications

RMIT

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Yanling Tan