Yangyang Shi
Summary
Data driven strategist with 10 years of experience applying exceptional planning and problem-solving abilities towards enhancing business plans and day-to-day activities. Solid understanding of funnels and excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
9
9
years of professional experience
Work History
Analyst, Field Marketing, APAC
Salesforce.com
08.2019 - Current
- Lead regular deep dive sessions for tableau with marketing leaders to access opportunities and risks in overall business.
- Assist marketing and sales team to improve marketing leads funnel and marketing pipelines.
- Collaborate with sales team and initiate digital BANT program to increase sales Pipelines.
- Develop and brief media strategies for APAC markets to digital agency to drive brand awareness, increase acquisition, engage prospects and increase ROI
- Develop regional Go-to-Market plans for global integrated campaign and provide feedback to global team to enhance campaign effectiveness
Senior Marketing Analytics Executive
PropertyGuru Ptd Ltd
02.2019 - 08.2019
- Monitor Business health and propose necessary next steps in weekly business review meetings with marketing and product team leads.
- Analyze Marketing initiatives ROIs with data analytics and data science models, delivering actionable insights.
Online Marketing Analytics Executive
PropertyGuru Pte Ltd
01.2017 - 01.2019
- Built annual planning model aligning with company overall objectives to set targets for various marketing teams.
- Designed and automated PPC, SEO ranking, marketing share and traffic reports with Tableau.
- Initiated and analyzed experimental campaigns such as campaign uplift test, sales campaign ROI measurements, SEO SEM cannibalization experiment etc.
- Executed funnel and segment analysis to assist marketing managers in creating, monitoring and adjusting campaign strategies.
Marketing Analytics Executive
PropertyGuru Pte Ltd
09.2014 - 12.2016
- Assisted in GA 360 implementation
- Constructed consumer data warehouse and reporting structure for digital marketing related KPIs.
- Crafted KPI measurement eco-system for agent onboarding project. Generated meaningful insights for sales, marketing and product managers to fix agent lifecycle, achieved 100% uplift for agent renewal rate.
- Conducted the analysis for 2015 singapore Property Outlook. Forecast property transactions and prices with internal consumer behavior data. Projections turned out to be within 5-10% vs actual transacted amount for Q1 2015. Implemented heat maps for better visualization for singapore property markets.
Education
Bachelor of Science - Applied Math
National University of Singapore
Singapore06.2014
Skills
Tableau, SQL, Python, R, Google Analytics, Stakeholder Management
Timeline
Analyst, Field Marketing, APAC
Salesforce.com
08.2019 - Current
Senior Marketing Analytics Executive
PropertyGuru Ptd Ltd
02.2019 - 08.2019
Online Marketing Analytics Executive
PropertyGuru Pte Ltd
01.2017 - 01.2019
Marketing Analytics Executive
PropertyGuru Pte Ltd
09.2014 - 12.2016
Bachelor of Science - Applied Math
National University of Singapore
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