YANG LI

Drove the new partner revenue to $1.2M in one quarter, from scratch.

• Nominated the high potential, and assisted the partner in pitching to customers.
• Empowered sales partners with ad product knowledge, and customer expansion direction.
• Instant training delivered in accordance with the ads policy.

Led a portion of Pinterest's first official marketing events.

• Led a pre-, during-, and post-RSVP process in acquiring 120 registrations and 72 attendees.
• As a speaker, I showcased the pinner's strong capacity for consuming goods and products in Q4 2025.

XFN-Collabration.

• Got support from the XFN legal team, sales finance, sales strategy, and the PgM team and make the program happen in the market. e.g. Standard bonus incentivization program, and ad account migration.
• Led the vendor team (ACCN) to gain a better understanding of the China partner business and effectively work with sales partners. e.g. How to figure out the high-quality customers and make them a priority in working with sales partners.

• As a direct sales, responsible for revenue growth with outbound E-commerce customers, including TEMU, Giskin, Cider, Dhgate, Chicpoint etc.

Revenue achievement and breakthroughs.

• Drove the TEMU’s revenue from $500K in 2023 Q2 to $8M in 2023 Q3 with continuous efforts.
• Led the first sign-off joint business program in 2023 with the aim to accelerate the revenue growth with YOY 60% for E-commerce customer Giskin compared with 2022.
• Developed new premium outbound E-commerce customers and pushed them to start ad serving through the Snapchat platform, including Halara, Seoul Cider etc. Cider became one and only new customer among the top 10 customers in Snap CN markets in the 2022.

Built and maintained the relationships with key customers

• Clarified the customer’s team structure and business model, pinpoints and KPIs requirement for different team. Approximately Estimated potential opportunities and risks as of some customers’ fluctuations.
• Strong patience to keep in touch with their AMs and BDs, solved their concerns promptly and encouraged them to allocate more resources on Snap by premium and customized services from the powerful HC ENG team support.
• Scheduled high level meetings with customers to demonstrate the Snap’s advantages. Serviced customers on a daily basis to address their concerns promptly, comforted them during unexpected incidents, and provided feedback to the HC of Snap. Leveraged Snap XFN resources to service customers and improve their expected performance, exploring solutions as much as possible.
• Responsible for promoting Snap branding awareness in public speeches through live streams or offline outbound E-commerce industry exhibitions.

• As a TikTok Outbound Channel Sales Director who led a team of 5 team members, our team serviced various types of local agencies, such as performance agencies, BlueMedia, Yuchanobi, Woznet, creative agencies Guru, etc.

Revenue Achievements.

• Consumption kept steady growth, contributing 34%-45% of total revenue with 150% YoY growth. (2021/1-2022/0)
• Consumption of branding campaigns had a strong growth, which accounted for 15% of total revenue, including some gaming customers, Yotta, NetEase Tiansuo etc.

Agency Management and Empowerment

• Under HC hiring incentive program, I led the team to push our big agencies to recruit more people (40+ people for one agency) and improve their hiring process, reviewed the comprehensive abilities for customer’s services.
• Assisted agencies to recruit the qualified key person who was responsible for TikTok’s revenue goal and helped the agencies build up the executive team and trained them. Pushed the agencies to allocate more resources on TikTok and successfully encouraged our partner’s internal team to prioritize TikTok as Tier1.

Business Breakthroughs

• Ensured that the agency have enough capabilities to handle with complicated campaigns, such as Tencent, NetEase, DTC and 3C etc.
• Organized the 1st public workshops within half year, enhanced TikTok’s influential impact in each vertical such as EC, Gaming, APPs, collected leads and completed conversions.
• Encouraged agencies to assist customers in managing their audit accounts, accounted for 17% of total ad spending.

XFN Cooperation

• Aligned and updated with XFN teams (PSO team, direct sales team, operation team) the strategy of agency team, ensured each team got a better understood of their advantages and enhanced the cooperation which agency team can led efforts.

• As the first salesperson joined for TikTok’s outbound channel team, I have grown in tandem with the platform’s development. In the initial stages, I collaborated with the legal team to draft business terms and supported the sales admin team in formulating the agency rebate policy. Additionally, I played a pivotal role in developing agencies and improve the agency account team’s operation and sales capability.
• . Agency Development:
• 1. Successfully developed and cultivated relationships with a wide range of local agencies, including top performance agencies, madhouse, Teedo, and some local creative agencies, such as Bomie etc, resulting in steady growth.
• 2. Took charge of nurturing the capabilities of agencies, maintained closed partnership with agency C/B/A levels as well as derived some competitive infos, which can help us to adjust the management strategy.
• 3. Implemented a strict audit mechanism to filter out unqualified agencies.
• . Led efforts to enhance TikTok’s professional capabilities.
• 1. Leveraged and coordinated XFN team’s capabilities to enable agency account team.
• 2. Coordinated the development of SOPs for routine knowledge and operational processes with agencies, pitched to key customers alongside agencies to ensure a smooth sell-out.

• As a Vendor from Company ‘Career International’ joined Google China, assisted AE/AM in handling some issues about 4A agencies, such as rebate calculation, billing, contract, campaign creation and execution.

• Responsible for training customers how to utilize effective tool (Doubleclick search) to make their digital operation more effective.
• DoubleClick Search is a search management platform that can help agencies and clients manage multiple engines, such as Google ads, Facebook, Baidu etc.