Yanbo Liu
Advertising Manager
Summary
"A dependable advertising planner and promoter with a proven track record and specialized knowledge in the Chinese market. Emphasizes teamwork and cultivates enduring partnerships for sustained collaboration."
Overview
8
8
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Media Planning
Zhengyuan Advertising Company
07.2022 - 01.2023
- Continuously expanded knowledge of emerging technologies and platforms relevant to digital media planning landscape.
- Boosted sales performance through effective media planning and buying for various platforms.
- Leveraged programmatic buying tools for efficient media planning and execution of campaigns.
- Connect with more than ten media outlets every day
Public Relations Manager
Residential Community
05.2019 - 02.2022
- Managed internal, external, and crisis communications.
- Coordinated and managed sponsorships and sponsorship activation.
- Streamlined processes within the PR department for improved efficiency and productivity.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Advertising Strategist
Zhengzhou Light Industry Middle School
03.2015 - 06.2018
- Evaluated campaign performance, implementing adjustments as needed to optimize results.
- Developed successful advertising campaigns by researching target audiences and analyzing market trends.
- Developed campaigns, led design, and tracked results.
- Collected performance data on each promotion to better plan future events.
Education
Bachelor of Accounting - Accounting
James Cook University Singapore
Singapore 03.2023 - Current
High School Diploma -
Zhengzhou Light Industry Middle School
Zhengzhou, China 04.2001 -
Skills
Business Communication Skills
Advertising Planning And Promotion Skills
Media Relations Management and Market Research Skills
Timeline
Bachelor of Accounting - Accounting
James Cook University Singapore
03.2023 - Current
Media Planning
Zhengyuan Advertising Company
07.2022 - 01.2023
Public Relations Manager
Residential Community
05.2019 - 02.2022
Advertising Strategist
Zhengzhou Light Industry Middle School
03.2015 - 06.2018
High School Diploma -
Zhengzhou Light Industry Middle School
04.2001 -
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