YAN DUAN

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Research industry and marketplace trends to develop marketing solutions and enhance business operations.
• Organize empowerment training, market activities, model and benchmark building for strategic ecological partners, and other ecological collaboration matters.

Key achievements：

• Developed innovative merchandising strategy to differentiate brand from our competitors that increased retail sales by 30%.
• Manage market budget, use marketing means to increase brand influence of ecological ISV products, and increase performance index by 60% in June.

• Collaborated with market development teams to create and implement content marketing campaigns and tactics.
• Compiled customer sales trends and data to aid in targeting yearly sales goals.
• Maintained and analyzed program's financial and business strategy and adjusted to trends.
• Managed high performing and engaged team of 10 marketing specialists and analysts.

Key achievements：

• Managed 4 seasonal marketing robot campaigns and production budgets for all robot products that boosted sales by 50%.
• Cooperate with more than 15 countries and regions around the world to launch the superior intelligent epidemic prevention solution.