Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Ya Ling Goh

Ya Ling Goh

Summary

Possess 4 years of proven leadership in managing teams, analyzing workflows, and revamping business operations through effective SOP development to ensure smooth, efficient processes.

Additionally, bring 2.5 years of specialized experience in marketing, with a strong track record in brand collaboration, property and media partnerships, and leading MARCOMM initiatives. Skilled in overseeing creative production, including artwork and video editing, and planning annual marketing activations that drive engagement and growth.

Overview

8
8
years of professional experience

Work History

Senior Marketing Executive

Cathay Cineplexes Pte. Ltd.
07.2024 - Current
  • Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
  • Coordinated movie launches across multiple channels, ensuring consistent messaging and maximum exposure.
  • Supervised marketing team of 5 personnel.
  • Mentored junior marketers in best practices, fostering professional development within the department.
  • Cultivated strong relationships with distributors and collaborators, resulting in repeat business and long-term loyalty.
  • Streamlined internal communications processes, improving collaboration and efficiency within the marketing department.
  • Optimized email marketing campaigns for higher open rates, click-through rates, and conversions.
  • Coordinated staffing for various marketing events and industry conferences.
  • Increased brand awareness by developing and executing strategic marketing plans to target groups, areas and wider community.
  • Managed and oversaw design of marketing material including artwork design, video editing and promotional literature for organization.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Coordinated appointments and meetings for marketing director with minimum of 12 active projects.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Wrote and distributed press releases to increase brand visibility.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.

Marketing Executive

Cathay Cineplexes Pte. Ltd.
01.2023 - 06.2024
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Managed relationships with key partners and implemented promotional initiatives to maximize marketing program performance.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Assistant Theatre Manager

Cathay Cineplexes Pte Ltd.
01.2018 - 01.2023
  • Conducted regular evaluations of staff performance identifying strengths weaknesses providing feedback professional development opportunities.
  • Recruited trained, and supervised a diverse team of staff members to ensure seamless theatre operations.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Re-position main power and Conduct events for private brands
    companies.
  • Delivered high level of service to event's clients to both maintain
    and extend relationship for future business opportunities.
  • Accomplished multiple tasks on outlet F&B , outlet sales, Platinum
    Suite and outlet operation within established timeframes.
  • Conduct and guide Platinum Suites team from Year 2019- 2021,
    helping in creating new SOP to improve from complains into
    compliments, and achieved zero complain annually.
  • Set and enforced policies focused on increasing team productivity
    and strengthening operational efficiency.
  • Managing the team and work environment on set and taught
    employees how to collaborate on daily job tasks and achieve
    company service targets.
  • Applied customer feedback, open up group discussions to develop
    process improvements and support long-term business needs.
  • Manage and overseeing outlet F&B sales to increase conversion rate.
  • Developed and maintained relationships with suppliers.
  • Conducted monthly inventories of raw materials , components on
    work floor and assisted with full audits.

Education

Bachelor of Arts - Marketing Management And Research

SEGI, Sarawak
Malaysia
01-2018

Skills

  • Training and mentoring
  • Prospect targeting
  • Branding
  • Partnership development
  • Graphic design
  • Sales strategies
  • Event planning
  • E-mail and direct mail marketing campaigns
  • Media relations
  • Teamwork
  • Problem-solving abilities

Hobbies

Hiking/ Mountain Climbing

Diving

Video Shooting & editing 

Photo Shooting 

Music

Timeline

Senior Marketing Executive

Cathay Cineplexes Pte. Ltd.
07.2024 - Current

Marketing Executive

Cathay Cineplexes Pte. Ltd.
01.2023 - 06.2024

Assistant Theatre Manager

Cathay Cineplexes Pte Ltd.
01.2018 - 01.2023

Bachelor of Arts - Marketing Management And Research

SEGI, Sarawak

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Ya Ling Goh