Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Hobbies and Interests
Timeline
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Yaer Lin

Yaer Lin

Singapore

Summary

Experienced business development professional with over 10 years of expertise in the APAC and MEA markets, specializing in building strategic partnerships with Chinese companies. Fluent in Mandarin and Cantonese, I excel in driving market expansion and real estate investment opportunities. Currently pursuing an MBA in Real Estate Investment at NUS, with a focus on REITs, portfolio management, and market analysis. My deep cultural understanding and industry knowledge, combined with a decade of experience, enable me to create high-value cross-border investment opportunities.

Overview

13
13
years of professional experience
1
1
Certification

Work History

General Manager, APAC Chinese Client Coverage

Lifer Realty Brokers
01.2024 - Current
  • Built and maintain strategic relationships with Wealth management companies and PE Funds in SG &HK, securing real estate investment opportunities in Dubai and Abu Dhabi, focusing on high-yield commercial and residential projects
  • Conducted weekly training sessions for financial advisors on investment planning and market entry strategies, enhancing their ability to offer comprehensive real estate solutions to clients
  • Facilitated office setups and commercial leasing for clients expanding into the UAE
  • Led exclusive workshops for High-Net-Worth Individuals, educating them on UAE real estate market and investment strategies

General Manager Middle East Region

Mobvista Inc. (HKG: 1860)
01.2018 - 12.2023

General Manager Middle East Region-Mobvista Jan 2018- Current


  • Expanded Mobvista’s presence through strategic partnerships with Chinese tech companies like Huawei in the Middle East.
  • Led cross-border initiatives, positioning Mobvista as a top digital advertising platform for Chinese firms entering the region.
  • Built and managed relationships with government authorities, real estate developers, and investors, enhancing Mobvista’s regional influence.


Senior Regional Director APAC Region – Mobvista | Singapore Jun 2021 – Dec 2021


  • Led a team across APAC, achieving US$32M revenue (120% of target) while driving key partnerships with Chinese digital giants like TikTok and Kwai.
  • Accelerated Chinese tech companies’ growth in APAC, tailoring market strategies and enabling seamless cross-border operations.
  • Recognized as Outstanding Leader for 2021.


Business Director SEA & AU – Mobvista| Singapore

May 2020 – May 2021


  • Led a team of 4 to accelerate business growth. Drove revenue growth in SEA, partnering with platforms like TikTok and Kwai, adding US$23M in revenue.
  • Spearheaded strategic partnerships with digital native businesses and regional agencies, delivering over SGD400K new business revenue per quarter.



Senior Business Development Manager SEA - – Mobvista| | Singapore Jan 2018 – May 2020


  • Expanded the presence of Chinese tech firms like Huawei and ByteDance, securing 75+ new accounts and generating SGD10M+ in annual revenue.
  • Developed tailored solutions for Chinese companies, ensuring successful market entry and sustainable growth.
  • Awarded Outstanding Employee of the Year (2019).

Regional Business Development Manager

EdgeProp Singapore
10.2016 - 09.2017


  • Established key partnerships with international property developers, driving investment opportunities and attracting high-net-worth investors to EdgeProp
  • Delivered compelling marketing campaigns and secured sponsorships for property events, boosting visibility and engagement with key real estate players
  • Worked closely with property developers to design tailored marketing packages, enhancing their exposure and success in reaching high-net-worth clients
  • Surpassed annual growth targets by 120% in just 8 months by identifying lucrative market opportunities and creating new revenue streams



Business Development Manager

Experian LON: EXPN
10.2015 - 09.2016


  • Promoted products and services and explored opportunities with prospects on credit management, lead generation, advertising, event sponsorship and post-sale recovery services; Consistenly met or exceeded monthly project quotas
  • American–Irish multinational data analytics and consumer credit reporting company with US$5.5B revenue and >17K employees

Account Executive

Street Directory
02.2012 - 06.2015


  • Promoted advertising space to corporate clients in digital marketing and print media; Built a customer base of SME and MNC
  • One of Singapore’s most visited website (~3M visitors per month) with one of Singapore’s largest EDM database (>1M)

Education

MBA - Real Estate Investment

National University of Singapore
01.2023

Bachelor of Commerce - Double Majors in Marketing and Hospitality & Tourism Management

Murdoch University
01.2012

Skills

    Leadership and team building

    Digital Marketing

    Marketing Analytics

    CRM Management

    Business Intelligence

Certification

  • SPIN Selling, Experian, 2016
  • SPSS Marketing Research & Analysis Skill, Kellogg School of Management, 2015

Languages

Mandarin (native)
Cantonese (fluent)
English (fluent)

Hobbies and Interests

  • TED talks on start-up, investment and latest technology trends
  • Travels (US, Europe, Antarctica, Mauritius) and travel blogging

Timeline

General Manager, APAC Chinese Client Coverage

Lifer Realty Brokers
01.2024 - Current

General Manager Middle East Region

Mobvista Inc. (HKG: 1860)
01.2018 - 12.2023

Regional Business Development Manager

EdgeProp Singapore
10.2016 - 09.2017

Business Development Manager

Experian LON: EXPN
10.2015 - 09.2016

Account Executive

Street Directory
02.2012 - 06.2015

Bachelor of Commerce - Double Majors in Marketing and Hospitality & Tourism Management

Murdoch University
  • SPIN Selling, Experian, 2016
  • SPSS Marketing Research & Analysis Skill, Kellogg School of Management, 2015

MBA - Real Estate Investment

National University of Singapore
Yaer Lin